Marketing is constantly evolving with new technologies, new platforms, marketers exploring new ways to engage customers, etc. With this industry constantly evolving, it is important to keep up to date with marketing statistics. To understand where you should allocate your budget and time, or where to look for new opportunities. One way to do this is to look at the trending marketing stats from the year prior. From your go-to marketing initiatives to the new experiments you plan on testing, it is important to know where the growth is in the industry. Below we have put together a list of 52 marketing stats you need to know for 2021.

Digital Marketing



Landing Pages

Social Media



  • Over 40% of Twitter users are active daily on the platform.
  • 80% of active Twitter users access their feed on their phone.
  • Over 70% of Twitter users feel more positively towards a brand after their tweet is answered.
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This is a lot of information to take in at once. It is most important to take these stats in slowly and compare them to the stats you are currently using for reference. Look at your current SEO or Social media content and then compare these trending stats to what your current strategy is. Does your strategy follow the trending marketing stats? No? Then use these marketing stats to alter your current strategy and adjust according to what works best for you. Not every trending statistic is going to be applicable to you and your business, every business has channels that perform better for them depending on their industry, audience, etc. Using this data is a great way to plan for new marketing initiatives, where you should focus your research and where you can experiment in the future.

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