With sales tools and automation software changing every day, it is not enough to simply be a sales rep and a people person. Business professionals get hounded every day through email, social media, phone calls and other platforms to buy a product/service. In some cases, you don’t always have a chance to interact with someone to show your great personal skills to convert that sale. That is why using sales tools and automation software is so important. You need to reach as many people that are qualified in one way or another to develop that relationship and develop that lead. This is not as easy as buying a cold email list and hoping someone on that list contacts you back. There are qualifying methods you can use to contact warmer more qualified leads to ensure a higher ROI and waste less of your time. These tools, software, and methods are not simple to use and require some training to understand which would work best for you, your team, and the software your business currently uses. This is why we created this list of online sales training courses to help you seek out additional training to stay on top of the ever-changing profession and software. 

Northwestern | Kellogg School of Management

Whether it is selling an idea or product it is as important as developing it in the first place. As without sales effort, there is no way to get the business off the ground. This executive sales program was developed to help you gain a better understanding of customer requirements and to identify your target audience so you can move from the shotgun approach to a finely targeted approach. The classes focus on techniques that have been key to the growth and development of some of the most successful companies in the world. 

Udemy

Udemy is a hub for online information and offers everything in the industry you can imagine. Within the scope of the sales, they offer free and paid classes on sales techniques, B2B sales, business development, start-ups, and more. Through the use of these online sales training courses, you are able to have access to an unlimited number of training programs to keep your sales team as sharp as possible and on top of all the new developments in the industry. Start by introducing the free courses to your team and grow into the program to maximize efficiency, close deals, and scale your business. 

Some courses Udemy provide include:

LinkedIn Learning – Lynda

The tutorials LinkedIn provides will help you and your team understand how to be the most effective sales professional you can be. With over 1200 training sessions you are given the opportunity to explore frameworks, methodologies, sales tactics, negotiation skills, and more from the top companies in the world. There is a reason LinkedIn is the top social media platform for business and has one of the most common sales tools available. LinkedIn develops you as you go with an introduction to basic skills to ensure you have the correct foundation then develop you and your team into advanced topics such as crafting the perfect pitch, forecasting, pipeline management and more. 

Salesforce Trailhead

Salesforce has become such an industry leader that some colleges and universities teach their students how to use their platform in business school. As one of the largest sales tools in the world, they have access to some of the largest and most powerful companies in the world. With this inside knowledge as well as hiring some of the brightest and skilled sales professionals they have developed an online training program everyone has access to. Work your way through the various modules and receive certifications to grow your team. Allow your team to branch out into other areas of the industry to better connect your team and have them working as a unit. 

HubSpot Academy

In today’s market, no one responds to the sleazy “used car salesman” tactics, nor do they respond to the “door-to-door” vacuum salesman. Your team must not only be good when in front of a customer (physically or digitally), you must also know how to develop your client list and find your own qualified customer to follow up with. Hubspot has created an online portal to help your team understand how to go from identifying the best potential buyers in developing a close personal business relationship with them. 

Sales Hacker

Richard Harris, who currently leads Sales Hacker’s consulting and training programs, has had just about every sales position you could imagine giving him the knowledge to level your sales ability up. He is able to give you the guidance needed to ensure you have a steady foundation to build you up further and have not only your close rate increase but have the number of customers increase. Sales is no longer simply talking to a customer that is in front of you and convincing them to buy, you must now know how to discover where the customer that would be interested in your product is, how to reach them, start a conversation with them, then convince them to buy and keep that relationship. Richard has the tools and knowledge to show you how to do this flawlessly. 

It is important to understand what part of the sales process you wish to start with. Of course, we all must have the sturdy foundation to build upon, but some online sales training courses are better served for your business than others. By fully understanding not only your current sales process but the tools your business uses you are able to understand what courses to follow through with and which tools to consider implementing to your business. Ensure the tools you decide to implement work with your current tools and your team. After discovering which tools work with your day-to-day business you can develop your sales team in the processes of these tools and the methods that go along with them. Ensure you and your team are always hunting down new tactics and methodologies to stay on top of the market and its changes. The way people interact with each other changes every day and you do not want to be left behind because you still prefer to interact with your customers one way, but they only wish to interact another way.

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