In the realm of marketing, it seems like there are always new marketing tools, tips, or tricks to help you grow your current marketing strategy and make it more effective. But how are you supposed to keep up to date with all of this changing technology and manage your current strategy? Thankfully for you, that’s what you have us for.
As a marketer myself, I struggle with finding all of the latest marketing tools and weeding through the ones that would work best for me. With the modern-day marketer’s plate ever-growing, it can be hard to stay on top of everything. This is why finding the most effective tool is so crucial. Marketing tools can drastically help you find more time to focus on your strategies, content creation, and more. Thankfully I work for a business surrounded by those who also love new technology and have some great connections with people who own or work for new tech businesses. Because of this, I am able to generate a list of the marketing tools you should consider when you find yourself on the hunt for that new tool.
How To Choose
Before you journey down the rabbit hole looking for a new marketing tool, it is important to stop and think about what exactly it is you are looking for. You need to look at your current toolbox and your current marketing process and see where you want to improve. After you have identified this, you should make note of any marketing tools you are currently using (especially CRM) for integration purposes. Now, let’s review the 9 best marketing tools below.
*** In no particular order.
One of the toughest parts of content marketing is thinking of the content topics to create, whether this is blogs, videos, podcasts, infographics, etc. ContentIdeator tool allows you to enter a keyword or topics and in return, you will be given a list of topics based on existing content around the web. This can be extremely useful for businesses that are trying to build more meaningful content around specific topics relating to their offering. This helps businesses increase their SEO and dominance over topics.
Marketo has become one of the best marketing platforms in the world, rounding up 2,300 customers and over 100,000 active users around the world. This is due to their simple and easy-to-use tool. Although it is simple and easy to use, this does not take away from functionality. This tool is highly flexible and enables marketers to achieve their business goals. With features like lead management, A/B testing, keyword analysis, customer metrics, etc. you are able to scale your business. This tool is a great addition to any toolbox.
Wait, you haven’t heard of CrazyEgg? Well, you may be missing out. This is a great tool used for heat mapping. Therefore, you can see when your customers spend their time on your site. CrazyEgg’s Scroll Map tool shows how far down your website’s pages your visitors are going. Then, you can ensure you have the most important information where it matters. You can also use their other marketing tools to see which elements of your site generate the most traffic and clicks so you can optimize these sections. This is a powerful tool that allows you to get customer feedback on your site without having to seek out testers.
Google Keyword Planner
I am sure you are aware of Google Keyword Planner, but I needed to add it to this to emphasize the importance of this tool. If you are running a Google AdWords campaign, you should be well-versed in this tool. With Google Keyword Planner you can add one or more keywords, choose the country, and the language to see how many times that keyword is searched. Then marketers have indicators that show how “high”, “medium”, or “low” the competition is for that keyword. This is also a great tool for SEO, choosing content pieces, etc. Since keywords run the world when it comes to traffic, you should use all tools possible.
As marketers, we are always on the hunt for stock images we can use for our next social post, thumbnail, blog image, landing page, etc. For those of us who continue on this hunt, Unsplash is your ideal solution. With over 300,000 high-resolution images (of various sizes), over 50,000 contributors (to ensure a variety of images and styles), and new photos being uploaded, you can be sure you’ll find what you need. Don’t just listen to me though, check them out and see for yourself.
If you are looking for your next or your first omnichannel marketing tool that increases sales, Flashy is the perfect solution. With this all-in-one solution, you will be able to convert your site visitors into subscribers and your subscribers into loyal repeat customers. This is one of the best tools on the market that allow you to understand your visitors and how to engage with them in real-time. You can base this on their behavior and use custom website pop-ups, emails, SMS, and push notifications. Set your own conditions to ensure you are reaching who you want when you need to.
Optimizely is considered by many to be the best experimentation platform on the market. By empowering marketing and product teams to test, learn and deploy the best digital experiences. Take out the guesswork by allowing marketers to test headlines, images, CTA’s, colors, graphics, in-code algorithms, and more. This way you can be sure you are choosing the best method possible. Since it is based on real data and not what you perceive to be best. You can control how many people see your tests. This helps to ensure you have the same sample size for each test for the highest quality results.
elink.io is an all-in-one content curation marketing tool that helps marketers and content creators publish various types of content. You can use this tool to create email newsletters, web pages, and embed web content through web links. Turn your web links (articles, videos, etc.) into visual content quickly and easily without sacrificing quality. You can also track performance and engagement levels on the content you create to make adjustments accordingly. elink offers 19 pre-built layouts, so you don’t have to worry about design and you can focus on your content.
Visitor Queue is a great tool for those who are looking to generate more qualified leads. As only 2% of website visitors leave a way for you to contact them, there are a whopping 98% of visitors that are leaving and could be qualified leads (I checked my math). Visitor Queue identifies the companies that visit your site. In addition, provide various data fields on them to help your sales team. Visitor Queue will show you their visit detail, company information, and public contacts at that company. You can then use this information to follow up with these companies with the hope of landing a sale.
As you can see, there is no shortage of marketing tools on the market. There is a difference between a great marketing tool and an ok marketing tool. First, a lot of this depends on the amount of automation you are seeking. Second, what additional features are available, and finally the ease of use. This is why it is so important to understand what you are looking for before. Without having a set guideline of the issues you are trying to solve you may not get the puzzle piece that fits. Instead, you may be trying to force a piece from another puzzle into yours.