In simple terms, Account Based Marketing (ABM) is a strategy of directing resources to engaging specific targeted accounts. Account based marketing doesn’t just suggest that sales and marketing teams get along, It requires them to collaborate on account specific messages and campaigns to ensure a clear and concise messaging. A growing number of B2B marketers […]
It seems that every day a new B2B lead generation tool emerges as another falls off the map, but there are a few that have stood the test of time. These tools have a proven track record for helping B2B businesses generate high-quality, high-converting leads, almost on autopilot. The great news is that they aren’t […]
Taking a one-to-many marketing approach has its perks, but it also comes at the cost of being time-consuming and, ultimately, less effective than account based marketing. Could account based marketing be the solution to all your marketing woes? Looking forward to 2021, all signs point to Yes. Account based marketing (ABM) It’s a marketing strategy […]