What is Social Proof Marketing

It’s a Friday night, you and a friend want to go out to a dance club. You are walking around and come across ten different dance clubs. Eight of those clubs have people in it, and the other two are completely empty; it is almost second nature to choose the ones people are already enjoying. […]

9 Best Social Proof Software Tools

Social proof and fear of missing out (also known as FOMO) leverage an individual’s psychology to get your visitors to take those actions you want them to. Showing your visitors actions of other visitors in an attempt to get them to take the same action leverages their FOMO. Using this technique, you can ease potential […]

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Top Digital Marketing Strategies for 2021

The internet has certainly revolutionized the way we do business. The print ads, billboards, and cold calling of the past had their time, but marketing today is all about reaching potential customers online.  In fact, 2020 reports provide a wealth of data that show how businesses are using online marketing channels like Search Engine Optimization […]

7 Best WordPress Marketing Plugins

With over 50,000 WordPress plugins (yes, that isn’t a typo, over 50,000) available today it can be almost impossible being on the outside looking in trying to determine which one is right for you. Thankfully, you can filter by the type of plugin you are looking for. Reducing it from tens of thousands to thousands […]

Top Marketing Strategies During COVID-19 (Coronavirus)

COVID-19 has impacted nearly every country and every person around the world. While the front liners help keep us safe, healthy and look for a way to fight back, it is up to the rest of us to do what we can to flatten the curve and keep the rest of the world from collapsing. […]

7 Best Digital Marketing Courses for you to Take Online

In today’s marketing landscape, it is important to stay up to date on all new emerging trends. One of the best ways to do this is by taking online digital marketing courses. This, unfortunately, is a full-time job in itself on top of the marketing work you do on a daily basis. Luckily there are […]