Before you start any new type of marketing initiatives you should already be thinking about how you can track your success. Going back to Marketing 101 in school, you should be following the rules of SMART for goal setting. You remember; Specific, Measurable, Attainable, Relevant, Time. I always hated that last one, not making a […]
Direct mail marketing can be expensive, although, through the right campaign, it can quickly offset your costs. This is why so many companies still use or have begun using direct mail marketing campaigns. The key to your success, like many other types of campaigns, is your approach. Proper planning goes a long way when you […]
In the second episode of What The Growth!?, Visitor Queue’s chief executive and Co-founder, Nick Hollinger, goes over launching your product on Product Hunt and what the benefits are for doing so. Product Hunt is a community of product-loving enthusiasts that are always on the hunt for the latest and greatest technology and products. Anyone […]
In simple terms, Account Based Marketing (ABM) is a strategy of directing resources to engaging specific targeted accounts. Account based marketing doesn’t just suggest that sales and marketing teams get along, It requires them to collaborate on account specific messages and campaigns to ensure a clear and concise messaging. A growing number of B2B marketers […]
Marketing attribution can be a significant challenge for many data-driven teams and can be a major source of headache. Successfully attributing conversions to channels can be very difficult without the correct tools in place. It can be increasingly challenging as less than 20% of advertisers look at the performance of their digital channels regularly. This […]
Social proof and fear of missing out (also known as FOMO) leverage an individual’s psychology to get your visitors to take those actions you want them to. Showing your visitors actions of other visitors in an attempt to get them to take the same action leverages their FOMO. Using this technique, you can ease potential […]
Even with stay-at-home orders being lifted and many businesses opening back up, business owners are still uncertain about the future when it comes to sales and marketing during COVID-19. Questions like “Should I decrease my marketing budget?” and “How can I stay positive?” are whirling around in the minds of business owners everywhere. Yet another […]
COVID-19 has impacted nearly every country and every person around the world. While the front liners help keep us safe, healthy and look for a way to fight back, it is up to the rest of us to do what we can to flatten the curve and keep the rest of the world from collapsing. […]
Throughout history, there have been many periods of economic uncertainty. From The Great Depression to the Recession of 2008, employees and business owners alike took a financial blow, struggling to get back on their feet. As a B2B business owner, your business is your livelihood, so it’s important to prepare for emergencies, recessions, and other […]
Google Analytics marketing attribution is the process of identifying the different sources and channels that lead to an outcome you have determined such as a sale, subscription, or other conversions you define. This process can become difficult to track when multiple different channels contribute to your desired outcome. For example, multi-channel tracking makes things tough […]
If you are looking for your marketing department to have a great year, you will need more than just a great team. You need to maximize the productivity of your staff in general. Slaving over reports and analysis doesn’t make data magically land in your lap, it creates insights that you and your team can […]
It’s tempting to lump all types of marketing into a single category – marketing – but the reality is that different types of businesses require different marketing strategies. Add on the fact that there is a wide variety of marketing channels and keeping the details straight can become even more difficult. That’s why categories like […]