Short-term vs. Long-term Marketing Tactics – Which Should You Implement?

Determining whether to focus on short-term or long-term marketing (also known as transactional vs. relationship marketing) can be tough. However, when you’re building your marketing plan, it’s important to weigh the benefits of both forms. Commonly, marketers are drawn to short-term marketing tactics because they produce results quickly, justify spend immediately, and potentially lead to […]

Sales vs. Marketing/Product Driven Companies

When you look at your 3 favourite brands, do you ever consider what drives their revenue growth? For most companies*, it is one of the following departments that drives a majority of the company’s revenue: Sales/Business Development Marketing/Product You may now be thinking that “Hey, our company has both of those departments and they both […]

Can you identify the people/users that visit a website?

I hate to be the bearer of bad news, but it is not possible to identify the people/users that have visited your website. I have been asked this several times and there is no software out there that can identify this for you. People/users must give you that information via a live chat, contact form, […]

How to Identify Your Competitor’s Customers

There are several reasons you may want to identify your competitor’s clients – we won’t get into those here. Ethics aside, we will touch on 6 different ways you may be able to identify who your competitor’s customers are! BuiltWith For the marketers that know about BuiltWith, I think most will agree – this tool […]

B2B Marketing: 5 Master Class Tactics You Need to Know About for 2019

Wow, 2018 was a whirlwind, and B2B marketing has changed a lot. There have been a lot of changes that we haven’t seen before – Facebook’s new algorithm changes, influencer marketing hitting $1 billion per year, and new tools popping up every day. How can you keep track of all these changes, and stay ahead […]