How Should I Adjust My Sales and Marketing Strategies During Coronavirus?

Even with stay-at-home orders being lifted and many businesses opening back up, business owners are still uncertain about the future when it comes to COVID-19. Questions like “Should I decrease my marketing budget?” and “How can I stay positive?” are whirling around in the minds of business owners everywhere. Yet another common question is whether […]

Top Marketing Strategies During COVID-19 (Coronavirus)

COVID-19 has impacted nearly every country and every person around the world. While the front liners help keep us safe, healthy and look for a way to fight back, it is up to the rest of us to do what we can to flatten the curve and keep the rest of the world from collapsing. […]

12 Smart B2B Marketing and Sales Strategies to Recession-Proof Your Business

Throughout history, there have been many periods of economic uncertainty. From The Great Depression to the Recession of 2008, employees and business owners alike took a financial blow, struggling to get back on their feet. As a B2B business owner, your business is your livelihood, so it’s important to prepare for emergencies, recessions, and other […]

How to Use Google Analytics New Attribution Model (Currently in Beta)

Google Analytics marketing attribution is the process of identifying the different sources and channels that lead to an outcome you have determined such as a sale, subscription, or other conversions you define. This process can become difficult to track when multiple different channels contribute to your desired outcome.  For example, multi-channel tracking makes things tough […]

5 Salesforce (SFDC) AppExchange Apps for Marketing Pros

If you are looking for your marketing department to have a great year, you will need more than just a great team. You need to maximize the productivity of your staff in general. Slaving over reports and analysis doesn’t make data magically land in your lap, it creates insights that you and your team can […]

What’s the Difference Between B2B and B2C Marketing?

It’s tempting to lump all types of marketing into a single category – marketing – but the reality is that different types of businesses require different marketing strategies. Add on the fact that there is a wide variety of marketing channels and keeping the details straight can become even more difficult. That’s why categories like […]

To Run, Or Not To Run A Lifetime Deal: A True KickSaaS Story

One of the biggest challenges (there are almost too many to count) for a business starting is customer acquisition and revenue generation. Enter the temptation of the “big payday” that is a Lifetime Deal (LTD). A LTD is an offer when you are introducing your product, where the customer pays upfront for a perpetual licence. […]

Does the Law of Large Numbers Apply to Software-as-a-Service (SaaS)?

When analyzing your Software-as-a-Service (SaaS) business growth, there are multiple different ways to plan. One thing all businesses must keep in mind the law of large numbers. The law of large numbers began in probability and statistics but also applied in business growth and development. What you need to consider here, and what we will […]

How Your Content Marketing Efforts Can Benefit Your B2B Sales Team

Over 90% of B2B enterprise marketers use content marketing, the value is easy to see. Where most of us overlook the usefulness is the strategic application, it can serve the sales team. Creating and leveraging content can qualify leads quicker and shorten the sales cycle for your sales team. This allows them to focus on […]

How to Create a Marketing Automation Platform Using Zapier

As a B2B business owner, you have your hands full when it comes to staying on top of business operations, managing your team, and providing great service to your customers. But when it comes to marketing and lead generation, it may feel like there just aren’t enough hours in the day. To break the feast […]

When is the Best Time to Follow Up with Sales Leads?

Once your B2B lead generation strategy starts paying off, you’ll start to see a full pipeline of new leads for your business. But your hard work doesn’t stop there. You’ll need to follow up with your leads before they convert into paying clients or customers. When and how you follow up with your leads makes […]

How to Use Quora for B2B Lead Generation

With so many people competing for the business of the same pool of clients, you have to get creative when it comes to lead generation. Quora is an out-of-the-box way to connect with potential clients that are both easy and free. With a little strategy and application, you can use Quora for B2B lead generation […]

8 Ways to Resolve Conflict Between Your Sales and Marketing Teams

You know the cycle. Your B2B marketing team generates leads for your B2B business. Your sales team takes the leads, works their sales magic, and hopefully closes the sale.  Since your sales team drives all the revenue and your marketing team drives all the leads, they go head-to-head over who is more important and who […]

5 Ways B2B Brands Can Use Facebook for Lead Generation

As a B2B business owner, you understand the importance of generating warm, high-quality leads for your business. Attracting leads – and converting these leads into paying clients or customers – is what allows your business to grow. But with so many marketing channels out there, it can be difficult to really hone in on which […]

Short-term vs. Long-term Marketing Tactics – Which Should You Implement?

Determining whether to focus on short-term or long-term marketing (also known as transactional vs. relationship marketing) can be tough. However, when you’re building your marketing plan, it’s important to weigh the benefits of both forms. Commonly, marketers are drawn to short-term marketing tactics because they produce results quickly, justify spend immediately, and potentially lead to […]

Sales vs. Marketing/Product Driven Companies

When you look at your 3 favourite brands, do you ever consider what drives their revenue growth? It typically comes down to sales vs marketing. For most companies*, it is one of the following departments that drives a majority of the company’s revenue: Sales/Business Development Marketing/Product You may now be thinking that “Hey, our company […]

Can you identify the people/users that visit a website?

I hate to be the bearer of bad news, but it is not possible to identify the people/users that visit a website. I have been asked this several times and there is no software out there that can identify this for you. People/users must give you that information via a live chat, contact form, email […]

How to Identify Your Competitor’s Customers

There are several reasons you may want to identify your competitor’s clients – we won’t get into those here. Ethics aside, we will touch on 6 different ways you may be able to identify who your competitor’s customers are! BuiltWith For the marketers that know about BuiltWith, I think most will agree – this tool […]

B2B Marketing: 5 Master Class Tactics You Need to Know About for 2020

Wow, 2019 was a whirlwind, and B2B marketing has changed a lot. There have been a lot of changes that we haven’t seen before – Facebook’s new algorithm changes, influencer marketing hitting $1 billion per year, and new tools popping up every day. How can you keep track of all these changes, and stay ahead […]