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ResourcesCategory: Marketing
10 Ways B2B Companies Can Use AI for Marketing
Artificial intelligence, or more commonly known as AI, has been a hot topic over the past few months. And, it is changing the way we do business. Using AI can help improve business operations, increase efficiency, and enhance customer satisfaction. In this article, we dive deep into how you can use AI for marketing, and […]
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min to read
9 Best Google Ads Tips That Will Drive Conversions
Running a successful Google Ads account can make or break your business in 2023. Whether you are a small business or a large enterprise, online ads increase brand awareness by 80%. Generally, Google Ads delivers an 8:1 return on investment (you earn $8 for every $1 spent), making it one of the most efficient ways […]
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min to read
How to Use Zapier to Grow Your B2B Company
As a B2B company, growth is always a top priority. You want to generate high-quality prospects and lead them down your sales funnel to the point of conversion. One tool that can help you achieve these goals is Zapier. In short, Zapier is a tool that can help you connect your favorite software to help […]
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min to read
10 Tips to Optimize Your Landing Pages
Landing pages are an integral part of building a successful website and paid media strategies. If you don’t have optimized landing pages, then you will miss out on a lot of website visitors, leads, and conversions. A lot of companies put landing pages on the backburner compared to their home page content and more popular […]
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min to read
10 Best Marketing Trade Shows You Need to Attend
With the world slowly getting back to normal after COVID-19, we will hopefully get back to being able to attend marketing trade shows. Marketing trade shows can feature a variety of businesses including SaaS, agencies, education, and everything in between. This is what makes trade shows great – the sky’s the limit on what you […]
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min to read
5 Ideas for Trade Show Booth Design
Designing the perfect trade show booth is difficult. You want to stand out from other displays while attracting qualified prospects. This process can get very expensive very quickly. And, if you’re not careful, it’s very easy to stray away from designs that would attract the perfect lead and just try to attract everyone. Fortunately, we […]
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min to read
Email Marketing Strategy: Tips, Examples and How-To’s
The world of email marketing is endless, and it can be hard to decide what your email marketing strategy should be. From sales and promotions to follow-ups and newsletters, there are countless guidelines that go into crafting the perfect email. Lucky for you, we have put together a list of best practices, with examples, to […]
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min to read
SEO vs SEM – Which Is Better?
SEO vs SEM and which is better is a common question between marketing professionals. Marketers are typically very data and result-driven, so it can be hard for us to patiently wait out the success of SEO initiatives. On the other hand, SEM provides almost immediate results with the data to back it up. But if […]
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min to read
How to Perform Website Visitor Tracking
The idea of website visitor tracking is enticing for marketers in all industries. This process can help you see where your visitors are coming from, what pages they are viewing, and can help you see how close they are to converting. This insight can help you better understand your prospects and cater to their needs. […]
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min to read
What is Profitable Growth and How to Accomplish it
As a B2B company, you’re always looking for ways to increase revenue and boost profitability. But, we all know that it’s not as easy as it seems to do this. That’s why so many companies are trying to focus on a profitable growth strategy and how to implement it in their own way. But what […]
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min to read
10 Best Sales Intelligence Tools for Lead Generation
We all know that lead generation is a vital aspect of any company’s growth strategy. And, sales intelligence tools can be incredibly useful in this process. With the abundance of sales intelligence tools on the market, choosing the right one for your company can be overwhelming. That’s exactly why we put together this list of […]
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min to read
10 Best Lead Management Systems You Need to Consider
Properly managing your leads can help you convert more leads into paying customers. But, we all know that it’s not as easy as it sounds to generate qualified leads, and guide them through your sales funnel to the point of conversion. By using one of the best lead management systems mentioned on this list, your […]
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min to read