Category: Marketing

6 Best Website Personalization Tools

6 Best Website Personalization Tools

Most customers are more likely to buy from companies that offer relevant and complementary products. This isn’t by accident or a company doing this out of the kindness of their heart. Website personalization tools are specific and targeted. Think about the last time you were online shopping. Did they offer complementary or similar products to […]

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What is Website Personalization?

What is Website Personalization?

Website personalization is the process of creating a personal and custom experience for the visitors to your site. Instead of creating one website and having all your visitors experience the site the exact same way, you can create a personal experience for each visitor. The process of creating a personalized experience for visitors is not […]

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Content Marketing Tools

6 Best Content Marketing Tools in 2022

There is nothing better than a solid content marketing strategy that is easy to follow and effective. Having a talented human (or team of humans) with the right tech stack can definitely get the job done easier, faster, and more efficiently. While you could be reading this and wondering, “Why am I reading the best […]

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23 Marketing Jokes to Brighten Up Your Day

23 Marketing Jokes to Brighten Up Your Day

Humour can go a long way on hard days or can be the cherry on top of a great day. Marketing professionals in today’s business environment have to juggle a lot of high-priority tasks. More times than not we are wearing more than one hat and are under a lot of stress. In this case, […]

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40 Marketing Quotes to Provoke Thought and Inspire

Between social media, ad campaigns, content marketing, content creation, and everything else, it can get pretty overwhelming. Sometimes what marketers need to hear are inspirational marketing quotes to keep them motivated and offer a new perspective.  This is not a new perspective on motivation or inspiration, humankind has been doing this for hundreds of years. […]

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Social Selling

What is Social Proof Marketing

It’s a Friday night, you and a friend want to go out to a dance club. You are walking around and come across ten different dance clubs. Eight of those clubs have people in it, and the other two are completely empty; it is almost second nature to choose the ones people are already enjoying. […]

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7 Best Hubspot Lead Generation Marketplace Apps

Lead generation is an important part of today’s business. Whether you are focusing on inbound or outbound sales, you will need to generate leads. This is how you determine who you should contact. Tools like Hubspot lead generation marketplace apps can help you out. There are seemingly endless ways you can generate leads and just […]

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10 Tips for Direct Mail Marketing in the 2020s

Direct mail marketing can be expensive, although, through the right campaign, it can quickly offset your costs. This is why so many companies still use or have begun using direct mail marketing campaigns. The key to your success, like many other types of campaigns, is your approach. Proper planning goes a long way when you […]

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13 Tips for Shooting a Corporate Video Series

Many businesses want to ramp up their company video marketing as they see it becoming a more popular medium amongst companies. Needless to say, it can be intimidating to start creating company video marketing content. Consumers can scrutinize videos more, and it can be much harder to get your content in front of your audience. […]

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What is Account Based Marketing (ABM)

What is Account Based Marketing (ABM)

In simple terms, Account Based Marketing (ABM) is a strategy of directing resources to engaging specific targeted accounts. Account based marketing  doesn’t just suggest that sales and marketing teams get along, It requires them to collaborate on account specific messages and campaigns to ensure a clear and concise messaging.  A growing number of B2B marketers […]

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10 Best Marketing Attribution Software

Marketing attribution can be a significant challenge for many data-driven teams and can be a major source of headache. Successfully attributing conversions to channels can be very difficult without the correct tools in place. It can be increasingly challenging as less than 20% of advertisers look at the performance of their digital channels regularly. This […]

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9 Best Social Proof Software Tools

Social proof and fear of missing out (also known as FOMO) leverage an individual’s psychology to get your visitors to take those actions you want them to. Showing your visitors actions of other visitors in an attempt to get them to take the same action leverages their FOMO. Using this technique, you can ease potential […]

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