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Want to become a selling machine in 2024? As a B2B business owner, you know it’s time to kick your business into high gear and hit those next sales goals. And the best way to do that is to stock on some expert selling know-how. But not everyone has the most amount of time available […]
Data is at the core of sales and marketing teams as we know it today. The performance of sales and marketing initiatives heavily depend on your data and the quality of your data. Many professionals in charge of gathering B2B contact information are still hesitant to use B2B databases. This is due to not knowing […]
When you tell people you work in sales, one of the first things that can come to their mind is images of you selling door-to-door, peddling vacuum cleaners or briefcases to regular homeowners. In reality, “sales” can encompass a wide variety of industries, niches, and audiences – from selling directly to consumers to, in our […]
Salespeople evolve and go through different levels of growth. When you are just starting out, you are learning the ropes. Constantly going through a battle to hit your sales quota every month or quarter, if at all. Then you hone your skills and find the right methods that work best for you and your clients, […]
I’m sure that you know how important lead generation is for B2B companies. But, you also know how difficult it is to constantly be thinking about new lead generation strategies and tactics to drive more revenue. What makes it even worse is trying out a new tactic, and not seeing the results that you expected. […]
I’m sure you are familiar with the term “sales funnel”. But, are you implementing this concept in your daily sales and marketing initiatives? I have seen so many companies just guessing at how to guide their customers down their funnel. This may work for a while, but at some point, it will fall short. In […]
The first thing that may come to mind when you think of social selling is that salesperson that fires you a message on LinkedIn immediately after connecting with them. Then messages you multiple times in the following days. Because of approaches like this, social selling gets a bad wrap. These types of salespeople are like […]
B2B sales leads are the lifeblood of every successful B2B organization. Without qualified leads to fill the pipeline, sales reps would have limited opportunities to convert new customers – which is the source of new revenue for any company. But leads don’t just fall from the sky (we wish!). Lead generation requires a well-thought-out strategy, […]
Trade show marketing is one of the best ways to generate highly qualified leads, while improving your relationship with current clients. You can talk to thousands of prospective customers in just one day. Your sales team will have the chance to talk to prospects that have similar pain points, and demonstrate how your product can […]
Wouldn’t it be nice if you could close every deal, win over every customer all without having to deal with any sales objections? In a perfect world, prospects would all be itching to buy your offer, pocketbook in hand. Encountering sales objections is part of the game, so it’s best to brush up on your skills […]
Over 90% of B2B enterprise marketers use content marketing. The value of content marketing is easy to see. But, not every company utilizes their content marketing for their B2B sales team. Where most of us overlook the usefulness is the strategic application, it can serve the sales team. Creating and leveraging content can qualify leads […]
With how fast today’s companies are growing and the rate they are adopting new technology. If you are not using leading-edge sales prospecting tools. You will surely be left behind doing grunt work to find your prospects. You and your sales team may be feeling like you are not seeing the return on your effort […]