In the sixth episode of What The Growth!?, Visitor Queue’s chief executive and Co-founder, Nick Hollinger, goes over how you can ask or incentivize your customers to leave you reviews in order to grow your business.
The first step involves figuring out who to contact and when to contact them.
We recommend contacting your existing clients once, a few weeks after they have had a chance to experience your product.
The second step is how to contact them. We recommend using SMS, direct mail or email due to its ability to be easily automated.
You can do these manually via phone if you only have a few clients to contact, but if you have hundreds, it becomes cumbersome.
The third and last step is to draft your communication and send it via the channel you decided on.
We recommend just being straightforward and asking for a review. You can mention how much it would mean to you and how valuable it is to your business.
You’d be surprised how willing people are to leave you a review if you just ask for it.
If you really want to up the amount of reviews you’re getting, you can incentivize clients using gift cards, promo codes, branded gear and more.
At Visitor Queue, we have email automation set up to go out 3 weeks after someone has completed their free trial with us.
We ask them for a review and in return will give them a $20 Amazon Gift Card. Amazon gift cards are great as they are pretty much universal at this point, where some incentives won’t be.