With data privacy laws like GDPR, CCPA and others, it’s often mandated that companies disclose services they share data with and cookies that they use.
And so on. Based on this, you have more insight into what our marketing stack looks like.
Now knowing this information, you have an idea of what’s working for us. So, you can now look at doing the same for your company!
Privacy law may be frustrating at times to stay up to date with. But, it does have this one unintentional benefit to help you stay up to date on competitors.
Bonus tip: Don’t just look at competitor’s marketing/tech stack! Take a look at complementary companies or other companies doing well in similar markets. This can help you to get a better understanding of what’s working and what isn’t.