Determining whether to focus on short-term or long-term marketing (also known as transactional vs. relationship marketing) can be tough. However,...

Whether you’re bootstrapping or fully funded, starting a business requires cutting costs as much as possible. One of the best...

When you look at your 3 favourite brands, do you ever consider what drives their revenue growth? For most companies*,...

The old days where you throw money into newspaper, radio or television and hope for the best are gone. As...

Email marketing is undoubtedly one of the most cost-effective lead generation tools for B2B businesses in 2019. According to the...

Automatic Queue Creation Based on Assignee Keeping track of which leads are assigned to whom just got a lot easier!...

Introducing a new software that will be used by multiple members of your organization can be tough, but also necessary...

Black Friday and Cyber Monday are not just for consumers anymore! Whether heavily promoted or hidden, SaaS companies regularly hold Black...

Global Database Enrichment We've launched major enrichments to our database to ensure more companies have complete information about their industry,...

I hate to be the bearer of bad news, but it is not possible to identify the people/users that have...