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Short-term vs. Long-term Marketing Tactics – Which Should You Implement?

Short-term vs. Long-term Marketing Tactics – Which Should You Implement?

Determining whether to focus on short-term or long-term marketing (also known as transactional vs. relationship marketing) can be tough. However,...
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Roundup: 14 Free or Discounted Services for Startups

Roundup: 14 Free or Discounted Services for Startups

Whether you’re bootstrapping or fully funded, starting a business requires cutting costs as much as possible. One of the best...
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Sales vs. Marketing/Product Driven Companies

Sales vs. Marketing/Product Driven Companies

When you look at your 3 favourite brands, do you ever consider what drives their revenue growth? For most companies*,...
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Average cost per lead (CPL) for different B2B marketing channels in 2019

Average cost per lead (CPL) for different B2B marketing channels in 2019

The old days where you throw money into newspaper, radio or television and hope for the best are gone. As...
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19 ways to grow B2B email marketing lists in 2019

19 ways to grow B2B email marketing lists in 2019

Email marketing is undoubtedly one of the most cost-effective lead generation tools for B2B businesses in 2019. According to the...
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Product Updates: November 2018

Product Updates: November 2018

Automatic Queue Creation Based on Assignee Keeping track of which leads are assigned to whom just got a lot easier!...
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7 Tips for Organizational Adoption of New Software

7 Tips for Organizational Adoption of New Software

Introducing a new software that will be used by multiple members of your organization can be tough, but also necessary...
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2018 SaaS Black Friday Deals

2018 SaaS Black Friday Deals

Black Friday and Cyber Monday are not just for consumers anymore! Whether heavily promoted or hidden, SaaS companies regularly hold Black...
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Product Updates: October 2018

Product Updates: October 2018

Global Database Enrichment We've launched major enrichments to our database to ensure more companies have complete information about their industry,...
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Can you identify the people/users that visit a website?

Can you identify the people/users that visit a website?

I hate to be the bearer of bad news, but it is not possible to identify the people/users that have...
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