5 Salesforce (SFDC) AppExchange Apps for Marketing Pros

If you are looking for your marketing department to have a great year, you will need more than just a great team. You need to maximize the productivity of your staff in general. Slaving over reports and analysis doesn’t make data magically land in your lap, it creates insights that you and your team can […]

B2B Marketing Agency – 8 Best from Across the Globe

You and your business have specific expertise; an excellent B2B marketing firm takes that expertise and merges it with their wealth of strategies, techniques, and insights. With this combination, you can dig deeper into your consumers, hone your market niche, break down competitors and analyze what works and why. Not to mention that agencies have […]

20 Best B2B Sales Podcasts for 2021

Want to become a selling machine in 2021? As a B2B business owner, you know it’s time to kick your business into high gear and hit those next sales goals. And the best way to do that is to stock on some expert selling know-how. But not everyone has the most amount of time available […]

How to Get Google Analytics Data into Salesforce (SFDC)

For most customers, the decision to purchase from you will not take place in the first or last interaction with your business. The more realistic scenario is that your customers will have multiple touchpoints across many platforms. This makes your job as a marketer difficult. But, exciting and platforms like Google Analytics point you in […]

What’s the Difference Between B2B and B2C Marketing?

It’s tempting to lump all types of marketing into a single category – marketing – but the reality is that different types of businesses require different marketing strategies. Add on the fact that there is a wide variety of marketing channels and keeping the details straight can become even more difficult. That’s why categories like […]

22 Sales Tools Every Rep Should Be Using Daily

As your company grows, so does your sales team, which in turn means that your tech stack will as well -but approaching the job of choosing which sales tools are correct for your sales team and your company is tough. This seemingly impossible task is only made harder through the 1000+ vendors. How can you […]

To Run, Or Not To Run A Lifetime Deal: A True KickSaaS Story

One of the biggest challenges (there are almost too many to count) for a business starting is customer acquisition and revenue generation. Enter the temptation of the “big payday” that is to run a Lifetime Deal (LTD). A LTD is an offer when you are introducing your product, where the customer pays upfront for a […]

Does the Law of Large Numbers Apply to Software-as-a-Service (SaaS)?

When analyzing your Software-as-a-Service (SaaS) business growth, there are multiple different ways to plan. One thing all businesses must keep in mind the law of large numbers. The law of large numbers began in probability and statistics but also applied in business growth and development. What you need to consider here, and what we will […]

20 Best Lead Generation Tools to Get More Leads in 2021

It seems that every day a new B2B lead generation tool emerges as another falls off the map, but there are a few that have stood the test of time. These tools have a proven track record for helping B2B businesses generate high-quality, high-converting leads, almost on autopilot.  The great news is that they aren’t […]

Content Marketing for Sales: How it Can Benefit Your B2B Sales Team

Over 90% of B2B enterprise marketers use content marketing, the value is easy to see. Content marketing can benefit your B2B sales team as well. Where most of us overlook the usefulness is the strategic application, it can serve the sales team. Creating and leveraging content can qualify leads quicker and shorten the sales cycle […]

6 Outbound Sales Strategies to use in 2021

It is a given that the process of outbound sales strategies takes time, effort, and lots of planning. This is especially prevalent in new businesses. There are steps that you can take whether you are just starting out or a veteran in the business and are looking to improve. During your outbound sales process, you […]