How to Create a Marketing Automation Platform Using Zapier

As a B2B business owner, you have your hands full when it comes to staying on top of business operations, managing your team, and providing great service to your customers. But when it comes to marketing and lead generation, it may feel like there just aren’t enough hours in the day. To break the feast […]

When is the Best Time for Sales Follow Up?

Once your B2B lead generation strategy starts paying off, you’ll start to see a full pipeline of new leads for your business. But your hard work doesn’t stop there. You’ll need to pick the best time for sales follow up before they convert into paying clients or customers. When and how you follow up with […]

Who are the Best B2B Email List Providers?

Trying to generate leads for your B2B business? If so, you’ve likely considered whether it’s worth it to buy an email list. B2B email lists can be used during cold email prospecting because you already have a list of people to reach out to. You save time compared to finding email addresses on your own, […]

How to Use Quora for B2B Lead Generation

With so many people competing for the business of the same pool of clients, you have to get creative when it comes to lead generation. Quora is an out-of-the-box way to connect with potential clients that are both easy and free. With a little strategy and application, you can use Quora for B2B lead generation […]

8 Ways to Resolve Conflict Between Your Sales and Marketing Teams

You know the cycle. Your B2B marketing team generates leads for your B2B business. Your sales team takes the leads, works their sales magic, and hopefully closes the sale.  Since your sales team drives all the revenue and your marketing team drives all the leads, they go head-to-head over who is more important and who […]

5 Facebook Lead Generation Strategies for B2B Brands

As a B2B business owner, you understand the importance of generating warm, high-quality leads for your business. Attracting leads – and converting these leads into paying clients or customers – is what allows your business to grow. But with so many marketing channels out there, it can be difficult to really hone in on which […]

4 Smart Ways to See Who Has Visited Your Website

As a B2B business, your bread and butter are other companies that are in need of the services or products you offer. While you may already be spending time on lead generation, there’s no doubt that the best way to get leads is to follow up with companies that have already visited your website. But […]

How to use Google Analytics to Generate Leads for Your B2B Company

The method mentioned below is no longer available due to changes made by Google Analytics. As of February 4th at about 1PM EST, the Service Provider and Network Domain metrics are no longer available to use Google Analytics to generate leads. However, you can still gain access to this data by using Visitor Queue. Update […]