Facebook & Instagram Ad Tips That Will Drive Conversions

When you look at your 3 favorite brands, do you ever consider what drives their revenue growth? It typically comes down to sales vs marketing. For most companies*, it is one of the following departments that drives a majority of the company’s revenue: Sales/Business Development Marketing/Product You may now be thinking that “Hey, our company […]

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Sales vs. Marketing/Product Driven Companies

Sales vs. Marketing/Product Driven Companies

When you look at your 3 favorite brands, do you ever consider what drives their revenue growth? It typically comes down to sales vs marketing. For most companies*, it is one of the following departments that drives a majority of the company’s revenue: Sales/Business Development Marketing/Product You may now be thinking that “Hey, our company […]

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Average cost per lead (CPL) for different B2B marketing channels in 2021

The old days where you throw money into newspaper, radio or television and hope for the best are gone. As a marketer in 2021, being armed with data and optimizing your efforts correctly are critical for success. At the forefront of your data is a stat called cost per lead, or for short, CPL. Looking […]

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19 ways to grow B2B email marketing lists in 2021

19 ways to grow B2B email marketing lists in 2021

Email marketing is undoubtedly one of the most cost-effective lead generation tools for B2B businesses in 2021. According to the Direct Marketing Association, email marketing generates an average ROI of $1 : $45. One of the toughest things marketers struggle with though is generating or growing their B2B email marketing list. Having managed small lists […]

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7 Tips for Organizational Adoption of New Software

Introducing a new software that will be used by multiple members of your organization can be tough, but also necessary for the continued growth of your company. As such, you’re likely going to hit roadblocks along the way. Not to worry though, the following 7 tips are both proactive and reactive tactics to overcome any […]

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2020 SaaS Black Friday Deals

Black Friday Deals are not just for consumers anymore! Whether heavily promoted or hidden, SaaS companies regularly hold Black Friday deals up to 50% off! To make your life easier, we’ve put together a collection of those deals below. Visitor Queue – 50% Off  Annual Plans Our own software, Visitor Queue, is a B2B lead generation software […]

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Can you identify anonymous website visitors?

Can you identify anonymous website visitors?

I hate to be the bearer of bad news, but it is not possible to identify anonymous website visitors unless they are a company! I have been asked this several times and there is no software out there that can identify people for you. People/users must give you that information via a live chat, contact […]

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How to Identify Your Competitor’s Customers

There are several reasons you may want to identify your competitor’s clients – we won’t get into those here. Ethics aside, we will touch on 6 different ways you may be able to identify who your competitor’s customers are! BuiltWith For the marketers that know about BuiltWith, I think most will agree – this tool […]

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How to Choose Your Next Blog Topic in 2021

How to Choose Your Next Blog Topic in 2021

Content marketing is big (obviously). For B2B and B2C companies alike, their content creation strategy critical for overall lead and sales generation process. I’ve formulated very successful content strategies for a few companies and the part I find people struggling with the most is choosing what to write about. I’ve legitimately heard individuals say that […]

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B2B Marketing: 5 Master Class Tactics You Need to Know About for 2021

Wow, 2020 was a whirlwind, and B2B marketing has changed a lot. There have been a lot of changes that we haven’t seen before – Facebook’s new algorithm changes, influencer marketing hitting $1 billion per year, and new tools popping up every day. How can you keep track of all these changes, and stay ahead […]

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