8 Beginner Tips for Social Selling in 2022

For most customers, the decision to purchase from you will not take place in the first or last interaction with your business. The more realistic scenario is that your customers will have multiple touchpoints across many platforms. This makes your job as a marketer difficult, but exciting. Platforms like Google Analytics help point you in […]

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How to Get Google Analytics Data into Salesforce (SFDC)

For most customers, the decision to purchase from you will not take place in the first or last interaction with your business. The more realistic scenario is that your customers will have multiple touchpoints across many platforms. This makes your job as a marketer difficult, but exciting. Platforms like Google Analytics help point you in […]

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What's the Difference Between B2B and B2C Marketing?

What’s the Difference Between B2B and B2C Marketing?

It’s tempting to lump all types of marketing into a single category – marketing – but the reality is that different types of businesses require different marketing strategies. Add on the fact that there is a wide variety of marketing channels and keeping the details straight can become even more difficult. That’s why categories like […]

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23 Sales Tools Every Rep Should Be Using Daily

As your company grows, so does your sales team. This, in turn, means that your tech stack and sales tools should as well. However, choosing the best tool for your team is challenging. And, not every tool will work for every business. This seemingly impossible task is only made harder through the 1000+ vendors out […]

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To Run, Or Not To Run A Lifetime Deal: A True KickSaaS Story

To Run, Or Not To Run A Lifetime Deal: A True KickSaaS Story

One of the biggest challenges (there are almost too many to count) for a business starting is customer acquisition and revenue generation. Enter the temptation of the “big payday” that is to run a Lifetime Deal (LTD). A LTD is an offer when you are introducing your product, where the customer pays upfront for a […]

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Does the Law of Large Numbers Apply to Software-as-a-Service (SaaS)?

When analyzing your Software-as-a-Service (SaaS) business growth, there are multiple different ways to plan. One thing all businesses must keep in mind the law of large numbers. The law of large numbers began in probability and statistics but also applied in business growth and development. What you need to consider here, and what we will […]

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20 Best Lead Generation Tools to Get More Leads in 2021

20 Best Lead Generation Tools to Get More Leads in 2022

It seems that every day a new B2B lead generation tool emerges as another falls off the map, but there are a few that have stood the test of time. These tools have a proven track record for helping B2B businesses generate high-quality, high-converting leads, almost on autopilot.  The great news is that they aren’t […]

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Content Marketing for Sales: How it Can Benefit Your B2B Sales Team

Over 90% of B2B enterprise marketers use content marketing, the value is easy to see. Content marketing can benefit your B2B sales team as well. Where most of us overlook the usefulness is the strategic application, it can serve the sales team. Creating and leveraging content can qualify leads quicker and shorten the sales cycle […]

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9 Tips for Account Based Marketing in 2021

9 Tips for Account Based Marketing in 2022

Taking a one-to-many marketing approach has its perks, but it also comes at the cost of being time-consuming and, ultimately, less effective than account based marketing.  Could account based marketing be the solution to all your marketing woes? Looking forward to 2022, all signs point to “Yes”. Account based marketing (ABM) It’s a marketing strategy […]

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6 Outbound Sales Strategies to use in 2022

It is a given that the process of outbound sales strategies takes time, effort, and lots of planning. This is especially prevalent in new businesses. There are steps that you can take whether you are just starting out or a veteran in the business and are looking to improve. During your outbound sales process, you […]

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6 B2B Marketing & Sales Tips to Close More Deals During the Holiday Season

6 B2B Marketing & Sales Tips to Close More Deals During the Holiday Season

Tis the season to be jolly, well-fed, and fully booked with new B2B clients. While many businesses spend the holiday season resting and gearing up for the new year, savvy B2B companies know how lucrative this season can be. Business owners are flocking online to buy the latest gadgets and tools to help their businesses […]

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How to Create a Marketing Automation Platform Using Zapier

As a B2B business owner, you have your hands full when it comes to staying on top of business operations, managing your team, and providing great service to your customers. But when it comes to marketing and lead generation, it may feel like there just aren’t enough hours in the day. To break the feast […]

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When is the Best Time for Sales Follow Up?

When is the Best Time for Sales Follow Up?

Once your B2B lead generation strategy starts paying off, you’ll start to see a full pipeline of new leads for your business. But your hard work doesn’t stop there. You’ll need to pick the best time for sales follow up before they convert into paying clients or customers. When and how you follow up with […]

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