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Content Marketing for Sales: How it Can Benefit Your B2B Sales Team
So you’ve started a blog, now what? Well, if done right, blogs can easily generate leads for your company. In fact, companies that regularly post blog articles generate 67% more leads than companies that don’t. Knowing this, it can be hard to resist the idea of blogging. However, if it’s not done right, you can […]
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7
minute read
How to Use Your Blog to Generate Leads
So you’ve started a blog, now what? Well, if done right, blogs can easily generate leads for your company. In fact, companies that regularly post blog articles generate 67% more leads than companies that don’t. Knowing this, it can be hard to resist the idea of blogging. However, if it’s not done right, you can […]
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7
minute read
How to Create an Email Onboarding Sequence
Creating the perfect email onboarding sequence is an essential step in your marketing strategy. Companies that properly onboard their new clients will be more likely to retain long-term clients. If you want to learn how to create or even improve your email onboarding sequence, you’re in the right place! Keep reading to learn how to […]
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6
minute read
10 B2B Marketing Trends for 2022
After a whirlwind of a year, 2021 is quickly coming to an end. That means it’s time to start preparing for the B2B marketing strategies that your company is going to implement in 2022. It can be difficult to research and understand marketing initiatives that are going to thrive over the next year. This is […]
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7
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The Importance of Omnichannel Marketing
Companies that take advantage of omnichannel marketing are one step ahead of the competition. In a world saturated with competition, it’s essential to take every opportunity to stand out from the crowd. Otherwise, your company will fall behind the competition and it may be hard to recover. Lucky for you, omnichannel marketing can be pretty […]
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6
minute read
How to Use Website Personalization in Your Marketing Strategy
In the coming years, website personalization will be an essential part of B2B marketing. If companies do not include website personalization in their marketing strategy, they will struggle to keep up with their competition. Some may be concerned about implementing personalization, but I promise you that it’s not as hard as it may seem. Keep […]
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7
minute read
5 Ways Keywords Can Improve Your Marketing Strategies
As a marketer, I’m sure you’ve heard 100 times before that keywords are important. With over 40% of website traffic starting with a search query, it’s essential that your company ranks for those queries. Whether it be organically or paid. And with over 3.8 billion Google searches a day, that 40% can make a huge […]
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7
minute read
How to Onboard New Clients
Onboarding new clients is an exciting part of business-to-business companies. Your team has put so much work into leading your client through your sales funnel. You have a new company that is putting its trust in you. They expect you to be able to deliver them a seamless onboarding experience, and rightfully so. However, perfecting […]
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7
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10 Ways to Increase Website Traffic
Increasing your website’s traffic is always a goal among businesses. More traffic often results in more leads and more revenue. However, it can be difficult to find new ways to drive traffic to your website due to how competitive other companies are. Fortunately, there are a lot of different ways that you can drive traffic […]
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7
minute read
SEO vs SEM – Which Is Better?
SEO vs SEM and which is better is a common question between marketing professionals. Marketers are typically very data and result-driven, so it can be hard for us to patiently wait out the success of SEO initiatives. On the other hand, SEM provides almost immediate results with the data to back it up. But if […]
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7
minute read
EP 14: What the Growth!? How to Generate Leads By Getting Your Company Featured in Relevant Articles
In this episode of What the Growth!? Nick goes over how you can generate leads by getting your company featured in relevant blog articles. In this episode, Nick talks about how you can increase the number of leads you’re receiving by getting your brand added to highly relevant, high-quality blog articles and other content. This […]
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2
minute read
10 Tips to Optimize Your Landing Pages
Landing pages are an integral part of building a successful website and paid media strategies. If you don’t have optimized landing pages, then you will miss out on a lot of website visitors, leads, and conversions. A lot of companies put landing pages on the backburner compared to their home page content and more popular […]
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7
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10 Best B2B Website Personalization Software
Website personalization is starting to become the industry standard for B2B companies. This is because competition is cutthroat. If your company doesn’t stand out, you’re likely to fall behind. Luckily, there are website personalization software companies that can help you stand out from the competition. Before we jump into the best website personalization software, let’s […]
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6
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