How to Create a Customer-Centric Marketing Strategy

I think we can all agree that there is no shortage of blogs on the internet. If you are looking for information on a topic (especially a B2B topic), there is a good chance that you will find at least one blog post on this topic. With the sheer number of blogs that are available […]

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Why Blogs Fail and How To Make Sure Yours Doesn't

Why Blogs Fail and How To Make Sure Yours Doesn’t

I think we can all agree that there is no shortage of blogs on the internet. If you are looking for information on a topic (especially a B2B topic), there is a good chance that you will find at least one blog post on this topic. With the sheer number of blogs that are available […]

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Does Blog Content Lead To Sales?

Does Blog Content Lead To Sales?

Everyone and their dog has a blog (and I really mean their dog, dogs now have social media accounts, blogs, and more), but is it helping achieve their goals? There are few blogs on the internet that are there for sheer goodwill. Most people and businesses have blog content in order to post industry or […]

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Top B2B Prospecting Methods You Should be Using

Top B2B Prospecting Methods You Should be Using

The B2B sales environment is a cut-throat world. There are always sales reps fighting over clients to meet quotas and constant outreach strategies to collect all sales available. After all, it’s sales that keep a business afloat. This is why sales can have some of the highest turnovers. As sales reps either can’t hit quotas […]

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30 Sales Trends You Need to Know for 2023

Every time we think we have a handle on our sales tactics and we are on top of the world, we discover new sales trends to knock us down a peg. Honestly, that might not be such a bad thing. As industry professionals, we should always be adapting our approach to our customers in order […]

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Lead Generation and Marketing

10 Genius B2B Lead Generation and Marketing Channels to Focus on in 2023

As a B2B company, you’re constantly looking for new ways to enhance your marketing efforts and generate more leads. We all know that it’s much easier said than done. Luckily, B2B companies have access to years of sales data to help you optimize your future marketing efforts. This is because of sales reps, higher marketing […]

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The Ultimate Guide For Link Building

The Ultimate Guide to Link Building 2023

Every morning when you are checking your email, you probably have a few emails from various marketing professionals asking for a link exchange. It can seem annoying, and there’s a good chance you ignore most.  But, did you know that the more backlinks that you have, the better your website can rank on search engines? […]

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How to Create an Email Onboarding Sequence

How to Create an Email Onboarding Sequence

Creating the perfect email onboarding sequence is an essential step in your marketing strategy. Companies that properly onboard their new clients will be more likely to retain long-term clients. If you want to learn how to create or even improve your email onboarding sequence, you’re in the right place! Keep reading to learn how to […]

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Inbound Marketing vs. Outbound Marketing

Inbound Marketing vs. Outbound Marketing

Inbound vs outbound marketing boils down to two different types of people. Those who will go seek out your product and those who you need to seek out. This is not an article to discuss the ethics of either approach of marketing, rather simply to discuss the differences. These two marketing methods are very different, […]

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23 Marketing Jokes to Brighten Up Your Day

23 Marketing Jokes to Brighten Up Your Day

Humour can go a long way on hard days or can be the cherry on top of a great day. Marketing professionals in today’s business environment have to juggle a lot of high-priority tasks. More times than not we are wearing more than one hat and are under a lot of stress. In this case, […]

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Best Sales Promotion Strategies with Examples

12 Best Sales Promotion Strategies with Examples

Everyone loves a sale! But, not all sales promotion strategies are the same in the consumer’s eyes. Every type of sales promotion strategy has its pros and cons, and not every type will work for every business. It can be beneficial to try out a few different types of sales promotions strategies, so you can […]

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Marketing Trends

Top 15 Marketing Trends to Use in 2023 and Beyond

Marketing is always changing. Especially when the world is so unpredictable, it’s best to plan and prepare your marketing initiatives well in advance of implementing them. That’s why we need to research and understand the marketing trends that are expected to be popular over the next year. Keep reading for the 15 best trends that […]

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What is the Average Cost Per Lead for Different Marketing Channels in 2023?

To get the most bang for your buck, you’ll need to know what your average cost per lead is. Knowing what your average cost per lead is can help you know exactly how much you should spend on certain marketing channels, and what might need some improvements. In this article, we go through the top […]

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