How to Use Google Analytics New Attribution Model (Currently in Beta)

Marketing attribution is the process of identifying the different sources and channels that lead to an outcome you have determined such as a sale, subscription, or other conversions you define. This process can become difficult to track when multiple different channels contribute to your desired outcome.  For example, multi-channel tracking makes things tough if a […]

How to Get Google Analytics Data into Salesforce (SFDC)

For most customers, the decision to purchase from you will not take place in the first or last interaction with your business. The more realistic scenario is that your customers will have multiple touchpoints across many platforms. This makes your job as a marketer difficult, but exciting. As a marketer, you want to fully understand […]

How to use Google Analytics to Generate Leads for Your B2B Company

The method mentioned below is no longer available due to changes made by Google Analytics. As of February 4th at about 1PM EST, the Service Provider and Network Domain metrics are no longer available. However, you can still gain access to this data by using Visitor Queue. Update as of February 4th For us to […]