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ResourcesCategory: Business Strategy
How to Generate More Marketing Qualified Leads
Anyone is able to go out and get leads, it’s a relatively simple process for businesses. Anyone can go buy an email list or a service that gives them people to reach out to. The difficult part is getting a marketing qualified list of leads. A list of people or companies that are more likely […]
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min to read
What is a Lead Magnet? 8 Examples
As your company continues to grow and expand its reach, the competition for customer’s attention becomes harder. Because of this, companies must think of new and exciting ways to entice prospective customers and start their journey down your sales funnel. A lead magnet is one of the best ways to attract these prospects. In this […]
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min to read
9 Best Google Ads Tips That Will Drive Conversions
Running a successful Google Ads account can make or break your business in 2023. Whether you are a small business or a large enterprise, online ads increase brand awareness by 80%. Generally, Google Ads delivers an 8:1 return on investment (you earn $8 for every $1 spent), making it one of the most efficient ways […]
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min to read
Email Marketing Strategy: Tips, Examples and How-To’s
The world of email marketing is endless, and it can be hard to decide what your email marketing strategy should be. From sales and promotions to follow-ups and newsletters, there are countless guidelines that go into crafting the perfect email. Lucky for you, we have put together a list of best practices, with examples, to […]
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SEO vs SEM – Which Is Better?
SEO vs SEM and which is better is a common question between marketing professionals. Marketers are typically very data and result-driven, so it can be hard for us to patiently wait out the success of SEO initiatives. On the other hand, SEM provides almost immediate results with the data to back it up. But if […]
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30 Sales Stats You Need to Know for 2023
Every time we think we have a handle on our sales tactics and we are on top of the world, we discover something to knock us down a peg. Honestly, that might not be such a bad thing. As industry professionals, we should always be adapting our approach to our customers in order to reach […]
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min to read
Sales Commission Structures & How to Calculate Them
As workplaces evolve, the emphasis on how happy you are in your workplace rises. Do you feel appreciated? Can you work from home? Does your work offer a flexible schedule to help with kids or appointments? Etc. However, this does not mean that the amount you get paid is any less important. Over 40% of […]
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How to Perform a Reverse Address IP Lookup
In today’s digital age, businesses are constantly looking for new and innovative ways to generate leads and find new customers. One way that most overlook is using a reverse address IP lookup. A lot of the time this is because marketing professionals don’t know how easy it is to do. In this article, we’ll discuss […]
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min to read
How to Create a B2B Sales Strategy That Will Grow Your Business
Creating A B2B sales strategy can be difficult. But, once you get the ball rolling, you will be able to drive success. There are an endless number of strategies that you could attempt, but they can be difficult, costly, or not work in the way you want them to. This is why we have put […]
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min to read
13 Tips for Shooting a Corporate Video Series – Company Video Marketing
Many businesses want to ramp up their company video marketing as they see it becoming a more popular medium amongst companies. Needless to say, it can be intimidating to start creating company video marketing content. Consumers can scrutinize videos more, and it can be much harder to get your content in front of your audience. […]
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min to read
12 Metrics Your Business Should be Tracking
Business metrics, sometimes known as KPIs (key performance indicators) provide insight into how successful your company is. Every business will need to track business metrics to improve and drive success. With an endless possibility of metrics that can be tracked, it can be difficult to prioritize what your business should focus on. Keep reading for […]
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min to read
11 Best B2B Software to Drive Success in 2023
In the sea of B2B software options, it can be a daunting task to find which software will best suit your company’s specific needs. Even when you find software that you think will help, sometimes they are so complicated to use that you just get frustrated (we’ve all been there). With marketing and business best […]
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min to read