Building a strong marketing team isn’t easy, but it is crucial to grow your business and expand your reach. There are countless companies that are competing for top talent. And it is not just top talent you are looking for, you also need someone that fits your values, strategies, and has qualities you are in […]
Every business owner wants their sales team at peak performance, but hiccups often get in the way. You might come across a particularly tough lead or struggle with reps stumbling through their sales scripts. These common and not-so-common problems require a solution: an effective sales playbook. In this guide, you’ll learn what a sales playbook […]
As most people have group chats and multi-person video calls with friends and family. We’ve become accustomed to communicating on a larger scale. Within every conversation, some people are not scared to speak up and some that are content with sitting back. These are the types of communications that can hinder a team. Communication within your […]
Average conversion rates on a website are about 2%, but I don’t believe I have to tell you this. As I am sure you are looking at similar numbers now for your website. This means that 98% of your website visitors leave without converting on one of your KPI (these KPIs can be sales, contact […]
Goals. It’s a simple word but it carries many different associations for different people. Some goals are realistic, some are ambitious, some are fictitious, and some are anywhere in between and setting sales goals can be the extremes of all of these. For businesses, setting goals is essential when it comes to reaching for, achieving, […]
Customer relationship management (CRM) is more than contact between yourself and potential leads. It has become a tool that can be used to nurture leads, contact potential leads, keep all data on clients and leads in one centralized location, help your team work collaboratively, and more. Having this information readily available to your team allows […]
Generating traffic and conversions is essential to any digital marketers’ job and are some of the main goals they set out to achieve. They must drive people to their site and make sure they take action on the site while they are there. Not too long ago, before landing page builders, that was very difficult […]
With over 50,000 WordPress plugins (yes, that isn’t a typo, over 50,000) available today it can be almost impossible being on the outside looking in trying to determine which one is right for you. Thankfully, you can filter by the type of plugin you are looking for. Reducing it from tens of thousands to thousands […]
There’s no doubt that the internet has significantly changed how we do communicate. Moving from the age of landlines to the mobile devices of today, we have more tools than ever to help us stay connected across the globe. So, it’s no wonder that businesses are using the power of the internet to keep their […]
The Coronavirus (COVID-19) pandemic has impacted businesses on a global scale. Not only has it affected supply chains for both essential and non-essential items, but it’s caused many businesses to shut their physical doors due to mandatory stay-at-home orders. The questions we are all thinking is “how will business change after COVID-19”. But with many […]
With the current situation of COVID-19 and a projected recession on the horizon, many businesses have been forced to close their physical or virtual doors. This has businesses wondering if they should cut their budget during a recession to stay afloat. Others, while trying to remain optimistic, have had to pivot their businesses, offer different […]
The biggest challenge for small to medium-sized businesses is without a doubt growth. In order to get the growth these businesses desire, they need to gain exposure. This translates to more customers, more employees and definitely more revenue. While these are essential pieces of growth, SMBs need to automate and manage their workflows more efficiently […]