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If your company is looking to stand out from the competition, you’re in the right place. One of the most effective strategies for achieving this is to benchmark your marketing efforts against your competitors. By understanding where your company stands in comparison, you can identify areas of improvement and improve your marketing strategies. In this […]
I think we can all agree that there is no shortage of blogs on the internet. If you are looking for information on a topic (especially a B2B topic), there is a good chance that you will find at least one blog post on this topic. With the sheer number of blogs that are available […]
Digital marketing is constantly evolving. With so many different kinds of technology at our fingertips, it can be tricky to know what kinds of B2B digital marketing strategies will work the best for your business. With competition at an all-time high, it’s more important than ever to have a thorough understanding of what your audience […]
Email marketing is undoubtedly one of the most cost-effective lead generation tools for B2B businesses in 2024. According to the Direct Marketing Association, email marketing generates an average ROI of $1 : $45. One of the toughest things marketers struggle with though is generating or growing their B2B email marketing list. Having managed small lists […]
Everyone loves a sale! But, not all sales promotion strategies are the same in the consumer’s eyes. Every type of sales promotion strategy has its pros and cons, and not every type will work for every business. It can be beneficial to try out a few different types of sales promotions strategies, so you can […]
Segmentation is one of the most underrated aspects of marketing. By properly segmenting your prospects, you can better understand your audience and cater to their needs. In fact, companies that segment their customers are 130% more likely to know their customer’s motives. In order to fully understand your customers and improve the quality of your […]
Generating traffic and conversions is essential to any digital marketers’ job and are some of the main goals they set out to achieve. They must drive people to their site and make sure they take action on the site while they are there. Not too long ago, before landing page builders, that was very difficult […]
Everyone has been told this before “stay one step ahead of your competition”. Now, while that is great advice, it’s also terrible advice. That’s about as helpful as saying “be the best out there”. We are all trying to be the best on the market and stay ahead of our competition. But how do you […]
Customer relationship management (CRM) is more than contact between yourself and potential leads. It has become a tool that can be used to nurture leads, contact potential leads, keep all data on clients and leads in one centralized location, help your team work collaboratively, and more. Having this information readily available to your team allows […]
Every time we think we have a handle on our sales tactics and we are on top of the world, we discover new sales trends to knock us down a peg. Honestly, that might not be such a bad thing. As industry professionals, we should always be adapting our approach to our customers in order […]
Determining whether to focus on short-term or long-term marketing (also known as transactional vs. relationship marketing) can be tough. However, when you’re building your marketing plan, it’s important to weigh the pros and cons of both. Commonly, marketers are drawn to short-term marketing tactics. This is because they produce results quickly, justify spend immediately, and […]
To get the most bang for your buck, you’ll need to know what your average cost per lead is. Knowing what your average cost per lead is can help you know exactly how much you should spend on certain marketing channels, and what might need some improvements. In this article, we go through the top […]