Category: Business Strategy

20 Smart Ways to Generate More B2B Sales Leads

20 Smart Ways to Generate More B2B Sales Leads

Wouldn’t it be nice to grow your business without worrying about where your next clients or customers were coming from? Most B2B companies know they want to scale to new heights, but struggle to create a steady stream of qualified B2B sales leads. A key aspect to growth is how you generate more B2B sales […]

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Average Cost Per Lead (CPL) for Different B2B Marketing Channels in 2022

Remember when we used to aimlessly throw money into newspapers, radio, or television and hope for the best? We had no idea what our cost per lead would be. As a marketer in 2022, having access to data and analytics are critical for success. One of the most important stats that we need to track […]

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What Types of Businesses Do Well in a Recession?

What Types of Businesses Do Well in a Recession?

It’s been 14 years since the Great Recession of 2008, but new recession concerns have started to arise. Consumers and businesses alike have concerns about an impending recession – concerns that started as early as 2014. But does a recession mean that all businesses are doomed? Absolutely not. In fact, some businesses may even thrive […]

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Should You Decrease Your Marketing & Sales Budget During a Recession?

With a projected recession on the horizon, many businesses have been forced to re-think their marketing and sales budget. But, is decreasing your marketing and sales budgets to save money always the way to go? Or is there a way to get the most of your marketing so you actually make more money during a […]

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10 Tips to Help Your Team Transition Back to the Office

Back to the Office: 10 Tips to Help Your Team Transition After Remote Working

After almost two years, it looks like normalcy is finally on the way. But, after two years of working from home, the transition back to the office after working remotely will be hard. Some members of your team are probably eager to get back, and some members are dreading it. Not to mention having to […]

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Sales Interview Questions

30 Sales Interview Questions to Ask Sales Interviewees

These days, sales talent is exceptionally hard to discover. This may be due to talented sales reps being happy in their current roles, the job market being tight, or it is too expensive to hire new sales reps. This is why identifying talent is so important to B2B companies. Finding people who best suit your […]

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Marketing Qualified leads

How to Generate More Marketing Qualified Leads

Anyone is able to go out and get leads, it’s a relatively simple process for businesses. Anyone can go buy an email list or a service that gives them people to reach out to. The difficult part is getting a marketing qualified list of leads. A list of people or companies that are more likely […]

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Top Tips for B2B Marketing Managers

Top Tips for B2B Marketing Managers

The life of B2B marketing managers is not always glamorous. In fact, it can be quite hectic, stressful, and overwhelming at times. Whether you are a marketing manager in a small company or enterprise side, the industry is constantly changing. This can make it difficult to stay on top of things. This career is competitive […]

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Top Digital Marketing Strategies for 2021

Top 11 Digital Marketing Strategies for 2022

The internet has certainly revolutionized the way we do business in 2021, and will continue to do so in 2022. Newspapers, billboards, and cold calling are almost a thing of the past. Digital marketing strategies are all about reaching potential customers online.  In fact, 2021 reports provide a wealth of data that show how businesses […]

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7 Best Enterprise CRM for Growing Companies

8 Best Enterprise CRM for Growing Companies

There are plenty of enterprise CRM software tools out there for you to choose from, and I am sure when you read the title one or two platforms come to mind. The ones you immediately think of are likely the heavy hitters in this category, and some of the more popular options, but are they […]

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B2B Marketing: 6 Master Class Tactics You Need to Know About for 2022

Wow, 2021 was a whirlwind, and B2B marketing has changed a lot. There have been a lot of changes that we haven’t seen before – Facebook’s new algorithm changes, influencer marketing hitting $13.8 billion per year, and new tools popping up every day. How can you keep track of all these changes, and stay ahead […]

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8 Marketing Tools Every Marketer Should be Using

9 Marketing Tools Every Marketer Should be Using

In the realm of marketing, it seems like there are always new marketing tools, tips, or tricks to help you grow your current marketing strategy and make it more effective. But how are you supposed to keep up to date with all of this changing technology and manage your current strategy? Thankfully for you, that’s […]

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