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ResourcesWhat is Ideal Customer Profile Sales? With Examples
Understanding what ICP sales is and how to integrate this concept into your everyday sales initiatives can help you generate more qualified leads, conversions, and happier customers. If you are not focusing on ICP sales, it can be easy to sell to the wrong people and fall behind your competitors. With the market so hot, […]
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5
minute read
What is Ideal Customer Profile Sales? With Examples
Understanding what ICP sales is and how to integrate this concept into your everyday sales initiatives can help you generate more qualified leads, conversions, and happier customers. If you are not focusing on ICP sales, it can be easy to sell to the wrong people and fall behind your competitors. With the market so hot, […]
View more
5
minute read
Increasing B2B Sales Through Marketing: A Comprehensive Guide
No matter the industry you are in, or where you are located in the world, as marketers we are always looking for new ways to increase sales. But, with the market constantly changing, it’s difficult to figure out where to invest your time and money in order to increase B2B sales. That’s exactly why we […]
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5
minute read
How to Automate Lead Generation and Drive Revenue
61% of marketers find that lead generation is the biggest challenge that they face. Knowing this, it’s easy to see why marketers are looking for new ways to generate leads, without taking their time away from other pressing tasks. That’s where automation comes in. While traditional forms of lead generation can be time-consuming, automating your […]
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5
minute read
What is the Average Cost Per Lead for Different Marketing Channels in 2024?
To get the most bang for your buck, you’ll need to know what your average cost per lead is. Knowing what your average cost per lead is can help you know exactly how much you should spend on certain marketing channels, and what might need some improvements. In this article, we go through the top […]
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6
minute read
How to Improve Your B2B Email Marketing Strategy in 2024
As we approach 2024, the effectiveness of your B2B email marketing strategy can make or break the success of your business. With 77% of marketers seeing an increase in their email engagement over the last 12 months, it’s easy to see why marketers continue to prioritize email marketing. But, with so many different ways to […]
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5
minute read
13 Content Creation Tips for B2B Companies
Whether you’re looking to create content for your social media channels, newsletters, or even your website, it’s not easy. Especially as a B2B company, it can be difficult to come up with content creation ideas and strategies that will not only meet, but exceed your prospect’s expectations. Content can do wonders for B2B companies, but […]
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6
minute read
10 B2B Content Marketing Tips to Use 2024 and Beyond
We’ve all been there, thinking of new and exciting ways to get your brand’s name out there. But, it’s not as easy as it sounds to create and publish content that is compelling and engaging. As we approach 2024, the importance of creating enticing content has never been more essential. That’s exactly why we have […]
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5
minute read
Turning Cold Leads into Sales: A Step-by-Step Guide
The ability to nurture cold leads into sales is crucial for companies of all sizes. Cold leads, often comprising potential customers who have expressed interest but haven’t yet engaged with your company, represent a significant opportunity for revenue generation. And, with markets being so unpredictable, it’s essential to convert as many of these cold leads […]
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4
minute read
How to Write a Good Blog Post
You want to start writing; you stare at the screen, waiting for the ideas to start flowing out of you. But nothing happens; the blinking cursor stares back at you, waiting for you to make it move. But nothing happens. Where do you begin when you want to start writing? With the overwhelming pressure of […]
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5
minute read
10 Website Marketing Metrics You Should be Tracking
Before you start any new type of marketing initiatives you should already be thinking about how you can track your success. Going back to Marketing 101 in school, you should be following the rules of SMART for goal setting. You remember; Specific, Measurable, Attainable, Relevant, Time. I always hated that last one, not making a […]
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6
minute read
What Will the Future of Advertising Look Like: Looking Forward 10 Years
Forward-thinking will help you prepare for the future of your company, and how you will help your clients solve their problems. Oftentimes we have to be agile, and change our marketing and messaging tactics as the world and technology evolves. While there is no surefire way to predict the future of advertising, we can take […]
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6
minute read
What is Data Mining & How to Do It?
We are always looking for even more insight on our prospective clients and industry. Data mining might be the perfect way for you to do just that. Through a four step process, you are able to gain a unique insight into your prospect’s thought process. In turn, you can use this to optimize your marketing […]
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5
minute read