What is the Average Cost Per Lead for Different Marketing Channels in 2023?

To get the most bang for your buck, you’ll need to know what your average cost per lead is. Knowing what your average cost per lead is can help you know exactly how much you should spend on certain marketing channels, and what might need some improvements. In this article, we go through the top […]

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What is the Average Cost Per Lead for Different Marketing Channels in 2023?

To get the most bang for your buck, you’ll need to know what your average cost per lead is. Knowing what your average cost per lead is can help you know exactly how much you should spend on certain marketing channels, and what might need some improvements. In this article, we go through the top […]

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Sales Goals

10 Tips to Help You Reach Your Sales Goals in 2023

As a sales professional, you will always have goals that are set out for you to achieve. However, with industries, economics, and competition constantly changing, it’s not as easy as it sounds to achieve these goals. Whether you are looking to generate more leads, increase your revenue, or even improve your current customer relations, here […]

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How to Onboard New Clients

How to Onboard New Clients

Onboarding new clients is an exciting part of business-to-business companies. Your team has put so much work into leading your client through your sales funnel. You have a new company that is putting its trust in you. They expect you to be able to deliver them a seamless onboarding experience, and rightfully so. However, perfecting […]

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15 Top B2B Lead Generation Companies to Work With

Top 15 B2B Lead Generation Companies to Use in 2023 {Updated}

As a B2B marketing manager, lead generation is constantly on our minds. We are always trying to generate more and more leads to fill our sales funnel, and give our sales team a list of high-quality leads to follow up with. But, we all know that it’s not as easy as it sounds. It can […]

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How to Perform a Competitor Analysis

How to Perform a Competitor Analysis

Everyone has been told this before “stay one step ahead of your competition”. Now, while that is great advice, it’s also terrible advice. That’s about as helpful as saying “be the best out there”. We are all trying to be the best on the market and stay ahead of our competition. But how do you […]

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10 Future-Forward B2B Lead Generation Tactics 2021

10 Future-Forward B2B Lead Generation Tactics to use in 2023

It’s never too early to get the jump on next year’s lead generation strategies. With 2023 right around the corner, B2B businesses would do well to have a future-forward lead generation plan in place. Why not build off of last year’s lead generation tactics to scale up your efforts in 2023? In this guide, we’re […]

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6 Best Website Personalization Tools

7 Best Website Personalization Tools

Most customers are more likely to buy from companies that offer relevant and complementary products. This isn’t by accident or a company doing this out of the kindness of their heart. Website personalization tools are specific and targeted. Think about the last time you were online shopping. Did they offer complementary or similar products to […]

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Top Digital Marketing Strategies for 2021

15 Digital Marketing Strategies You Should Be Using in 2023 {Updated}

2023 is predicted to be the most competitive year to date for B2B companies. In order to stay ahead of the competition and keep your customers happy, you’ll need to enhance your current digital marketing strategies. In this guide, we go over 15 digital marketing strategies that have been proven to enhance online presence, increase […]

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how to use website personalization software

How to Use Website Personalization in Your Marketing Strategy

In the coming years, website personalization will be an essential part of B2B marketing. If companies do not include website personalization in their marketing strategy, they will struggle to keep up with their competition. Some may be concerned about implementing personalization, but I promise you that it’s not as hard as it may seem. Keep […]

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8 Best Popup Builder Software for Your Website

8 Best Website Popup Builder Software for Your Website

Popups help you convert more leads on your website by simply displaying your product/service information and ways to contact you. There are multiple ways you can configure popups on your website. For example, you can trigger your popups when your visitors reach a certain place on your site, when they enter your site, when they […]

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Content Creation Tips for B2B Companies

13 Content Creation Tips for B2B Companies

Whether you’re looking to create content for your social media channels, newsletters, or even your website, it’s not easy. Especially as a B2B company, it can be difficult to come up with content creation ideas and strategies that will not only meet, but exceed your prospect’s expectations. Content can do wonders for B2B companies, but […]

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8 Sales Negotiations Tips to Close More Deals

Negotiation is an essential skill all salespeople should possess if they want to win over more customers and close more deals. But expert-level negotiation skills don’t always come naturally. Good news is, you can learn some smart sales negotiations tips to improve your sales game. The key to negotiating like a pro is to have […]

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