Content marketing is big (obviously). For B2B and B2C companies alike, their content creation strategy is a critical piece of their overall lead and sales generation process. I’ve formulated very successful content strategies for a few companies and the part I find people struggling with the most is choosing what to write about. I’ve legitimately [...]
Wow, 2017 was a whirlwind, and B2B marketing has changed a lot. There have been a lot of changes that we haven’t seen before - Facebook’s new algorithm changes, influencer marketing hitting $1 billion per year, and new tools popping up every day. How can you keep track of all these changes, and stay ahead [...]
If you’ve signed up for a Visitor Queue account, or even browsed through our website, you likely know that we use Google Analytics as one of the sources of our data. We’re a partner of theirs and it’s been a great experience for us! Visitor Queue and Google Analytics have several similarities, as well as [...]
When we were first dreaming up the idea of Visitor Queue, adding an automatic lead ranking function was at the top of our planned feature list. In fact, several of our competitors offer it so it would be silly for us not to, right? In our opinion – wrong! As we explored the idea of [...]
Visitor Queue was built for B2B companies (businesses that sell to other businesses) and that’s really our bread and butter. So, what about all the B2C companies (businesses that sell to consumers) out there? We have some good news and some bad news. The bad news is that your company will have to be at [...]
