How to Create a Customer-Centric Marketing Strategy

It’s essential for B2B companies to be customer-centric in order to thrive. However, we see so many that value their product over their customers. This product-focused strategy may work short-term but can be catastrophic in the long run. Fortunately, adopting a customer-centric strategy is easy to implement and maintain. Before we jump into how to […]

Continue reading 7 minute read
How to Create a Customer-Centric Marketing Strategy

How to Create a Customer-Centric Marketing Strategy

It’s essential for B2B companies to be customer-centric in order to thrive. However, we see so many that value their product over their customers. This product-focused strategy may work short-term but can be catastrophic in the long run. Fortunately, adopting a customer-centric strategy is easy to implement and maintain. Before we jump into how to […]

View more 7 minute read
How to Generate More Marketing Qualified Leads

How to Generate More Marketing Qualified Leads

Anyone is able to go out and get leads, it’s a relatively simple process for businesses. Anyone can go buy an email list or a service that gives them people to reach out to. The difficult part is getting a marketing qualified list of leads. A list of people or companies that are more likely […]

View more 5 minute read
AI-Generated Content and Search Engine Optimization

AI-Generated Content and Search Engine Optimization

The race to build high-quality content has never been faster – and we don’t see this ending any time soon. With AI-generated content booming, marketers wonder how to incorporate it into their daily lives. When talking about AI-generated content, SEO is a hot topic. Is it good for SEO? Is it bad? Stick around to […]

View more 4 minute read
The Importance of Lead Nurturing and How to Implement a Successful Lead Nurturing Strategy

How to Implement a Successful Lead Nurturing Strategy

Lead nurturing is one of the most important aspects of the sales process. Yet, time and time again it is overlooked or underutilized by many sales and marketing professionals. According to Forrester Research, companies that properly implement a lead nurturing strategy can generate 50% more sales leads at a 33% lower cost per lead. Knowing […]

View more 4 minute read
Is Traditional Advertising Dying?

Is Traditional Advertising Dying?

The idea of traditional advertising dying has been going around for many years. As social media marketing, SEM, and other forms of digital advertising continue to grow exponentially, marketers are worried about the success of traditional advertising channels. Many companies have already started to phase out their billboards, radio ads, and other forms of traditional […]

View more 7 minute read

B2B Social Media Marketing Platforms Ranked

As I am sure you are aware, B2C companies have been using social media for years now. Not only have they been using it, but they have been using it extremely well. I know I am not the only one that has bought something due to an Instagram or another social media advertisement. But given […]

View more 5 minute read
10 Ways to Use ChatGPT for Marketing

10 Ways to Use ChatGPT for Marketing

ChatGPT and AI have been hot topics among marketers for the last few months. With AI becoming such a popular trend, it’s easy to see why marketers are trying to figure out how to use it, and make their jobs just a little easier. But, there are right ways and wrong ways to use it. […]

View more 4 minute read

Marketing Trends to Look out for in 2023

The vibrations of 2022 will be felt for years to come as the business and marketing landscape has been altered drastically. In the coming years, brands face a whole new terrain of behaviour from consumers that will shape marketing strategies that no one thought of before. No year will feel this change as much as […]

View more 5 minute read
ChatGPT for Sales

10 Ways to Use ChatGPT for Sales

As a sales professional, you’re always looking for ways to improve communication with your prospects. But, we all know how easy it is to get stuck using the same follow ups and cold outreach emails for every new prospect. With the help of ChatGPT, an AI software, you can switch up your messaging to be […]

View more 4 minute read
How to Use Your Blog to Generate Leads

How to Use Your Blog to Generate Leads

So you’ve started a blog, now what? Well, if done right, blogs can easily generate leads for your company. In fact, companies that regularly post blog articles generate 67% more leads than companies that don’t. Knowing this, it can be hard to resist the idea of blogging. However, if it’s not done right, you can […]

View more 7 minute read
What is a Lead Magnet

What is a Lead Magnet? 8 Examples

As your company continues to grow and expand its reach, the competition for customer’s attention becomes harder. Because of this, companies must think of new and exciting ways to entice prospective customers and start their journey down your sales funnel. A lead magnet is one of the best ways to attract these prospects. In this […]

View more 4 minute read
B2B Marketing Trends for 2022

10 B2B Marketing Trends for 2023

After a whirlwind of a year, 2022 is quickly coming to an end. That means it’s time to start preparing for the B2B marketing strategies that your company is going to implement in 2023. It can be difficult to research and understand marketing initiatives that are going to thrive over the next year. This is […]

View more 7 minute read