Marketing attribution can be a significant challenge for many data-driven teams and can be a major source of headache. Successfully attributing conversions to channels can be very difficult without the correct tools in place. It can be increasingly challenging as less than 20% of advertisers look at the performance of their digital channels regularly. This […]
ZoomInfo is a popular contact generation tool that is considered one of the best when it comes to an all-in \-one contact database. However, they are not the only solution to this problem. Every company in this industry offers new insights and different features. Making Zoominfo alternatives more important than ever to find. As is […]
Social proof and fear of missing out (also known as FOMO) leverage an individual’s psychology to get your visitors to take those actions you want them to. Showing your visitors actions of other visitors in an attempt to get them to take the same action leverages their FOMO. Using this technique, you can ease potential […]
The internet has certainly revolutionized the way we do business. The print ads, billboards, and cold calling of the past had their time, but marketing today is all about reaching potential customers online. In fact, 2020 reports provide a wealth of data that show how businesses are using online marketing channels like Search Engine Optimization […]
It is not hard to see why video marketing is becoming so popular. As we consume more video content on social media, video streaming sites, and streaming services. We are getting more familiar with the idea of getting the information we need through videos instead of text. To start, they are easier to digest than […]
You want to start writing; you stare at the screen, waiting for the ideas to start flowing out of you. But nothing happens; the blinking cursor stares back at you, waiting for you to make it move. But nothing happens. Where do you begin when you want to start writing? With the overwhelming pressure of […]
Are you embarrassed by the number of LinkedIn followers your company LinkedIn page has? At Visitor Queue, we were for a while. That was until we learned this super simple trick to gain company LinkedIn followers. In the first few months our followers great by 500%. If you’re looking to grow your LinkedIn following, see […]
Sales forecasting software can be one of the most important tools in your sales toolkit. The reports created from this software can show you targets vs. achieved vs. potential sales, and so much more. This information is important for managers to create the most accurate forecasts. Sales forecasting technology aims to answer questions like: What […]
Business-to-Consumer (B2C) businesses like yours employ a variety of marketing methods to reach more customers online and off. From traditional methods like print ads or billboards, to digital marketing channels like social media and search engine optimization (SEO), the possibilities are nearly endless if you are looking for a way to win over more customers. […]
In today’s business climate, it is becoming ever more important to nail every encounter you have with your customers and prospects. In order to have a high engagement at every touchpoint. Your sales team needs the right suggestions and information at their fingertips. Through the use of sales coaching software, they not only have a […]
Every business owner wants their sales team at peak performance, but hiccups often get in the way. You might come across a particularly tough lead or struggle with reps stumbling through their sales scripts. These common and not-so-common problems require a solution: an effective sales playbook. In this guide, you’ll learn what a sales playbook […]
As more companies adopt more inbound marketing techniques as a way of generating leads. The importance of lead nurturing software and managing those leads becomes ever more important. In very few situations a small number of your inbound leads will be in a position to make a purchasing decision. This leads upwards of 90% of […]
As most people have group chats and multi-person video calls with friends and family. We’ve become accustomed to communicating on a larger scale. Within every conversation, some people are not scared to speak up and some that are content with sitting back. These are the types of communications that can hinder a team. Communication within your […]
Average conversion rates on a website are about 2%, but I don’t believe I have to tell you this. As I am sure you are looking at similar numbers now for your website. This means that 98% of your website visitors leave without converting on one of your KPI (these KPIs can be sales, contact […]
As a business owner, you want to know if your market efforts are paying off in terms of website traffic and new leads for your business. While some analytics tools can measure website visitor tracking, many fall short when it comes to providing helpful information about who has visited your site. Having an idea of […]
Kickfire vs Whoisvisiting vs Visitor Queue, it can be difficult to determine which tool best first your needs. With new players entering the market daily it seems. It can be difficult to sort through the platforms and ensure the one you choose is indeed the correct tool. We understand that you don’t have time to […]
Goals. It’s a simple word but it carries many different associations for different people. Some goals are realistic, some are ambitious, some are fictitious, and some are anywhere in between and setting sales goals can be the extremes of all of these. For businesses, setting goals is essential when it comes to reaching for, achieving, […]
Video marketing is becoming more and more necessary in day-to-day business. As devices become more optimized for viewing high quality content and consumers look for more video content than text content. Through video content, you are able to get the information needed quickly. But, also have a visual description of the content they are consuming. […]
Customer relationship management (CRM) is more than contact between yourself and potential leads. It has become a tool that can be used to nurture leads, contact potential leads, keep all data on clients and leads in one centralized location, help your team work collaboratively, and more. Having this information readily available to your team allows […]
Generating traffic and conversions is essential to any digital marketers’ job and are some of the main goals they set out to achieve. They must drive people to their site and make sure they take action on the site while they are there. Not too long ago, before landing page builders, that was very difficult […]
Leadlander vs. VisitorTrack vs. Visitor Queue, it can be difficult to know which tool is best suited for your needs. With new players appearing in this industry almost daily, it can be difficult to weed through the platforms that are not suited for you and your team, and find the companies that can work alongside […]
There are plenty of CRMs for enterprise software tools out there for you to choose from, and I am sure when you read the title one or two platforms come to mind. The ones you immediately think of are likely the heavy hitters in this category, and some of the more popular options, but are […]
With over 50,000 WordPress plugins (yes, that isn’t a typo, over 50,000) available today it can be almost impossible being on the outside looking in trying to determine which one is right for you. Thankfully, you can filter by the type of plugin you are looking for. Reducing it from tens of thousands to thousands […]
As Visitor Queue grows it seems others are starting to take notice and invite us onto their podcasts to share our story. We will keep this list up to date with all of the podcasts Visitor Queue has appeared on! Look forward to seeing you there. The Daily Grind Podcast Colin is a former professional […]
In order to continue to thrive in the business world, we all know that you need to continue learning. This means that the stack of books beside your bed grows taller. The number of articles you read each day goes up. Online training courses get longer. And your podcast list grows. As many of us […]
There’s no doubt that the internet has significantly changed how we do communicate. Moving from the age of landlines to the mobile devices of today, we have more tools than ever to help us stay connected across the globe. So, it’s no wonder that businesses are using the power of the internet to keep their […]
As I am sure I am not alone, we have all sent out hundreds if not thousands of emails and used dozens of email discovery tools. There are multiple ways you can build your email lists. But not all of them will work for your business or industry. Not only are there multiple ways to […]
With today’s business climate slowly moving towards working from home and in less traditional office spaces where an office phone would work. It is becoming more difficult to set up your phone system. This is ever more present at this exact moment due to the COVID-19 outbreak. Unfortunately, forcing the majority of the workforce to […]
With dozens of lead generation tools available on the market, it can be difficult to decide which one is best suited for you and your team. There are several products out there that provide you with the website visitor tracking information, like Leadfeeder vs. Lead Forensics vs. Visitor Queue, but the difference will be between […]
The Coronavirus (COVID-19) pandemic has impacted businesses on a global scale. Not only has it affected supply chains for both essential and non-essential items, but it’s caused many businesses to shut their physical doors due to mandatory stay-at-home orders. The questions we are all thinking is “how will business change after COVID-19”. But with many […]
We have all been there, spending countless hours pouring over data to understand who needs more lead nurturing and whom you can prioritize following up with. Spending time on lead generating efforts, combining that data to understand whom your sales team should follow up with and making sure they have the right information, can be […]
In today’s marketing world it is almost impossible to get by without integrating and automating your workflow. Most software you use will have native integrations, but they don’t always integrate with the software you hope for. This is where Zapier integrations for marketers comes in handy as they allow you to set up integrations with […]
Even with stay-at-home orders being lifted and many businesses opening back up, business owners are still uncertain about the future when it comes to sales and marketing during COVID-19. Questions like “Should I decrease my marketing budget?” and “How can I stay positive?” are whirling around in the minds of business owners everywhere. Yet another […]
In this uncertain time (who else is getting tired of reading that?), it can be difficult to see where your next sale is going to come from. Spending money might not seem as if it is an option right now, money is tight and business is in flux. This is why finding the best discounted […]
With the current situation of COVID-19 and a projected recession on the horizon, many businesses have been forced to close their physical or virtual doors. This has businesses wondering if they should cut their budget during a recession to stay afloat. Others, while trying to remain optimistic, have had to pivot their businesses, offer different […]
Between working from home, being quarantined from friends and family, and having to change your business plans for the immediate future, uncertainty is at an all-time high right now. As developing and adapting new sales and marketing strategies is important in order to maintain normal business practices, there are aspects lots of business professionals overlook. […]
The biggest challenge for small to medium-sized businesses is without a doubt growth. In order to get the growth these businesses desire, they need to gain exposure. This translates to more customers, more employees and definitely more revenue. While these are essential pieces of growth, SMBs need to automate and manage their workflows more efficiently […]
Meetings and appointments are essential for any growing business. Sales teams need to maximize their time scheduled appointments so they can focus on speaking to prospects. Your existing customers need an easy way to reach out to you and book your team for assistance calls. And new visitors to your site need an easy way […]
I know we have all heard the words “IP Address”, but what do they actually mean? And what do they actually do? First, the “IP” part of IP address stands for “Internet Protocol”, and the “address” refers to a unique number that gets linked to all online activity you do. Think of this as a […]
It’s been 12 years since the Great Recession of 2008, but new concerns have emerged since the pandemic of COVID-19 started hitting businesses where it hurts. Many businesses have been forced to close their physical and virtual doors due to government-enforced restrictions and a decrease in demand for non-essential goods. Consumers and businesses alike have […]
COVID-19 has impacted nearly every country and every person around the world. While the front liners help keep us safe, healthy and look for a way to fight back, it is up to the rest of us to do what we can to flatten the curve and keep the rest of the world from collapsing. […]
With sales tools and automation software changing every day, it is not enough to simply be a sales rep and a people person. Business professionals get hounded every day through email, social media, phone calls and other platforms to buy a product/service. In some cases, you don’t always have a chance to interact with someone […]
In today’s marketing landscape, it is important to stay up to date on all new emerging trends. One of the best ways to do this is by taking online digital marketing courses. This, unfortunately, is a full-time job in itself on top of the marketing work you do on a daily basis. As a modern-day […]
Don’t you hate it when you log into your website analytics only to see that a bunch of “anonymous” visitors have visited your site? Who doesn’t wish they could turn an IP address into company information? You know that you are attracting traffic, but you wish you could turn those visits into leads! Well, fortunately, […]
The purpose of a reverse DNS (also known as rDNS) lookup is to typically affiliate a domain with an IP address so you can identify a company visiting a website. This action can be performed every time a company lands on a site that has their IP address affiliated with their domain. Reverse DNS is […]
Los Angeles is a fantastic city home to various industries, businesses, cultures, educational establishments and some of the best B2B marketing agencies. It is also in a key area of the country that holds a large population. With the vast media outlets in Los Angeles, it is home to a unique and creative way of […]
A reverse IP address lookup will determine the location and additional information of any IP address. When performing a reverse IP address lookup, the IP address will show you the exact geographic area the IP address is from and information related to who it’s registered to. The process of a reverse IP address lookup helps […]
Throughout history, there have been many periods of economic uncertainty. From The Great Depression to the Recession of 2008, employees and business owners alike took a financial blow, struggling to get back on their feet. As a B2B business owner, your business is your livelihood, so it’s important to prepare for emergencies, recessions, and other […]
It is important in business to make sure your message is not only clear but also in line with your company’s morals, beliefs, and with your product/service. We understand accomplishing this can be difficult. Out of all the marketing agencies in Boston we ensured we chose the ones that will share your values and specializes […]
Did you know that there are more than 20,000 marketing agencies in the United Kingdom? For some reason I am shocked at the number, but at the same time, I’m not because of how old and established the United Kingdom is. When you think of the UK who else thinks of Downton Abbey and the […]
Salesforce’s AppExchange is home to over 50 B2B sales, marketing, and lead generation Salesforce apps to grow your B2B company. As one of the most trusted names in the business B2B space, Salesforce provides a wide range of tried-and-tested resources to help other B2B companies grow. If you’re trying to generate more leads, increase sales, […]
Everyone loves the windy city for one reason or another, whether it’s for the pizza, culture, the sights, or even just the city feel. Chicago is home to some of the most successful sports teams and stars, along with some of the best in entertainment. It’s no surprise that you chose to come to this […]
When we think of a marketing agency I am sure we all think of the concrete jungle and the old ad agencies that seemed to be on every corner of every street. Almost every marketer in today’s market has seen the iconic hit TV show Mad Men, a homage to the 60’s adman and their […]
Toronto is home to Canada’s creative business hub, this could be due to the extreme diversity in culture, paths of life, age, food, industry, etc. It is estimated that 50% of Toronto is not from Canada, which is great, especially when you are in marketing. To ensure you have the best view of the message […]
With how fast today’s companies are growing and the rate they are adopting new technology. If you are not using leading-edge sales prospecting tools. You will surely be left behind doing grunt work to find your prospects. You and your sales team may be feeling like you are not seeing the return on your effort […]
The profitability and growth of your B2B business depend on you keeping your pipeline full with hot, qualified leads. But between actually running your business and keeping your clients happy, it can be hard to find the time to stay on top of your lead generation strategy. Instead of repeating the “feast or famine” cycle, […]
We are all looking for ways to improve our sales productivity and to do this you need more than a great sales team. Even a fantastic team can’t use their skills unless they are handed the right tools. Going over reports and analytics all day everyday can give you great insights, but it doesn’t help […]
Wouldn’t it be nice to grow your business without worrying about where your next clients or customers were coming from? Most B2B companies know they want to scale to new heights, but struggle to create a steady stream of qualified B2B sales leads. A key aspect to growth is how you generate more B2B sales […]
Google Analytics marketing attribution is the process of identifying the different sources and channels that lead to an outcome you have determined such as a sale, subscription, or other conversions you define. This process can become difficult to track when multiple different channels contribute to your desired outcome. For example, multi-channel tracking makes things tough […]
Prospect. Qualify. Nurture. Close. These are just a few of the many steps in a well-rounded sales cycle that turns leads into loyal customers. Given that each step requires a certain level of time, expertise, and attention to detail. It’s no wonder that many organizations are turning to sales outsourcing companies to achieve substantial revenue […]
Since 2017, we’ve been focused on helping you grow your business. Today, we’re helping over 3000 of you! We’re excited to share that out of 3,500 SaaS companies last year, we finished in the Latka top 10 in terms of revenue growth rate. This is a clear sign that our product continues to be loved as we work to […]
If you are looking for your marketing department to have a great year, you will need more than just a great team. You need to maximize the productivity of your staff in general. Slaving over reports and analysis doesn’t make data magically land in your lap, it creates insights that you and your team can […]
You and your business have specific expertise; an excellent B2B marketing firm takes that expertise and merges it with their wealth of strategies, techniques, and insights. With this combination, you can dig deeper into your consumers, hone your market niche, break down competitors and analyze what works and why. Not to mention that agencies have […]
Want to become a selling machine in 2020? As a B2B business owner, you know it’s time to kick your business into high gear and hit those next sales goals. And the best way to do that is to stock on some expert selling know-how. But not everyone has the most amount of time available […]
For most customers, the decision to purchase from you will not take place in the first or last interaction with your business. The more realistic scenario is that your customers will have multiple touchpoints across many platforms. This makes your job as a marketer difficult, but exciting and platforms like Google Analytics point you in […]
It’s tempting to lump all types of marketing into a single category – marketing – but the reality is that different types of businesses require different marketing strategies. Add on the fact that there is a wide variety of marketing channels and keeping the details straight can become even more difficult. That’s why categories like […]
As your company grows, so does your sales team, which in turn means that your tech stack will as well — but approaching the job of choosing which sales tools are correct for your sales team and your company is tough. This seemingly impossible task is only made harder through the 1000+ vendors. How can […]
One of the biggest challenges (there are almost too many to count) for a business starting is customer acquisition and revenue generation. Enter the temptation of the “big payday” that is to run a Lifetime Deal (LTD). A LTD is an offer when you are introducing your product, where the customer pays upfront for a […]
When analyzing your Software-as-a-Service (SaaS) business growth, there are multiple different ways to plan. One thing all businesses must keep in mind the law of large numbers. The law of large numbers began in probability and statistics but also applied in business growth and development. What you need to consider here, and what we will […]
It seems that every day a new B2B lead generation tool emerges as another falls off the map, but there are a few that have stood the test of time. These tools have a proven track record for helping B2B businesses generate high-quality, high-converting leads, almost on autopilot. The great news is that they aren’t […]
Over 90% of B2B enterprise marketers use content marketing, the value is easy to see. Content marketing can benefit your B2B sales team as well. Where most of us overlook the usefulness is the strategic application, it can serve the sales team. Creating and leveraging content can qualify leads quicker and shorten the sales cycle […]
Taking a one-to-many marketing approach has its perks, but it also comes at the cost of being time-consuming and, ultimately, less effective than account-based marketing. Could account-based marketing be the solution to all your marketing woes? Looking forward to 2020, all signs point to Yes. Account-based marketing (ABM). It’s a marketing strategy that involved targeting […]
It is a given that the process of outbound sales tactics takes time, effort, and lots of planning. This is especially prevalent in new businesses. There are steps that you can take whether you are just starting out or a veteran in the business and are looking to improve. During your outbound sales process, you […]
Tis the season to be jolly, well-fed, and fully booked with new B2B clients. While many businesses spend the holiday season resting and gearing up for the new year, savvy B2B companies know how lucrative this season can be. Business owners are flocking online to buy the latest gadgets and tools to help their businesses […]
As a B2B business owner, you have your hands full when it comes to staying on top of business operations, managing your team, and providing great service to your customers. But when it comes to marketing and lead generation, it may feel like there just aren’t enough hours in the day. To break the feast […]
Once your B2B lead generation strategy starts paying off, you’ll start to see a full pipeline of new leads for your business. But your hard work doesn’t stop there. You’ll need to pick the best time to follow up with sales leads before they convert into paying clients or customers. When and how you follow […]
Trying to generate leads for your B2B business? If so, you’ve likely considered whether it’s worth it to buy an email list. B2B email lists can be used during cold email prospecting because you already have a list of people to reach out to. You save time compared to finding email addresses on your own, […]
With so many people competing for the business of the same pool of clients, you have to get creative when it comes to lead generation. Quora is an out-of-the-box way to connect with potential clients that are both easy and free. With a little strategy and application, you can use Quora for B2B lead generation […]
If you keep up with the times in the world of tech or marketing, then you’ve likely heard the buzz about GDPR. Marketers, bloggers, and business owners alike were sent scrambling to comply with the EU’s new consumer privacy laws in order to avoid major fines. But while many website owners are now up-to-date on […]
You know the cycle. Your B2B marketing team generates leads for your B2B business. Your sales team takes the leads, works their sales magic, and hopefully closes the sale. Since your sales team drives all the revenue and your marketing team drives all the leads, they go head-to-head over who is more important and who […]
When GDPR – Europe’s digital privacy legislation – hit the news, business owners were sent scrambling trying to ensure that that their websites were compliant in order to avoid major penalties. Short for General Data Protection Regulation, GDPR grants users and consumers new rights when it comes to the collection of their personal information. Businesses […]
As a B2B business owner, you understand the importance of generating warm, high-quality leads for your business. Attracting leads – and converting these leads into paying clients or customers – is what allows your business to grow. But with so many marketing channels out there, it can be difficult to really hone in on which […]
As a B2B business, your bread and butter are other companies that are in need of the services or products you offer. While you may already be spending time on lead generation, there’s no doubt that the best way to get leads is to follow up with companies that have already visited your website. But […]
As a B2B company, you have a major advantage by having access to loads of sales data from 2019. With this data, you can look at past trends, lead sources, and successful strategies to determine your lead generation plan of action for next year. Want to have a leg up on your competitors? Then you’ll […]
The method mentioned below is no longer available due to changes made by Google Analytics. As of February 4th at about 1PM EST, the Service Provider and Network Domain metrics are no longer availableto use Google Analytics to generate leads. However, you can still gain access to this data by using Visitor Queue. Update as […]
Determining whether to focus on short-term or long-term marketing (also known as transactional vs. relationship marketing) can be tough. However, when you’re building your marketing plan, it’s important to weigh the benefits of both forms. Commonly, marketers are drawn to short-term marketing tactics because they produce results quickly, justify spend immediately, and potentially lead to […]
Whether you’re bootstrapping or fully funded, starting a business requires cutting costs as much as possible. One of the best ways to do this, is looking for free or discounted services startups have access to. Below, we’ve put together a list of services that do just this. Please note that each program offers different incentives […]
When you look at your 3 favourite brands, do you ever consider what drives their revenue growth? It typically comes down to sales vs marketing. For most companies*, it is one of the following departments that drives a majority of the company’s revenue: Sales/Business Development Marketing/Product You may now be thinking that “Hey, our company […]
The old days where you throw money into newspaper, radio or television and hope for the best are gone. As a marketer in 2020, being armed with data and optimizing your efforts correctly are critical for success. At the forefront of your data is a stat called cost per lead, or for short, CPL. Looking […]
Updated Jan 2020 Email marketing is undoubtedly one of the most cost-effective lead generation tools for B2B businesses in 2020. According to the Direct Marketing Association, email marketing generates an average ROI of $1 : $45. One of the toughest things marketers struggle with though is generating or growing their B2B email marketing list. Having […]
Introducing a new software that will be used by multiple members of your organization can be tough, but also necessary for the continued growth of your company. As such, you’re likely going to hit roadblocks along the way. Not to worry though, the following 7 tips are both proactive and reactive tactics to overcome any […]
Black Friday Deals are not just for consumers anymore! Whether heavily promoted or hidden, SaaS companies regularly hold Black Friday deals up to 50% off! To make your life easier, we’ve put together a collection of those deals below. Visitor Queue – 50% Off Annual Plans Our own software, Visitor Queue, is a B2B lead generation software […]
I hate to be the bearer of bad news, but it is not possible to identify the people/users that visit a website. I have been asked this several times and there is no software out there that can identify this for you. People/users must give you that information via a live chat, contact form, email […]
There are several reasons you may want to identify your competitor’s clients – we won’t get into those here. Ethics aside, we will touch on 6 different ways you may be able to identify who your competitor’s customers are! BuiltWith For the marketers that know about BuiltWith, I think most will agree – this tool […]
Content marketing is big (obviously). For B2B and B2C companies alike, their content creation strategy critical for overall lead and sales generation process. I’ve formulated very successful content strategies for a few companies and the part I find people struggling with the most is choosing what to write about. I’ve legitimately heard individuals say that […]
Wow, 2019 was a whirlwind, and B2B marketing has changed a lot. There have been a lot of changes that we haven’t seen before – Facebook’s new algorithm changes, influencer marketing hitting $1 billion per year, and new tools popping up every day. How can you keep track of all these changes, and stay ahead […]