How to Perform a Reverse IP Address Lookup

A reverse IP address lookup will determine the location and additional information of any IP address. When performing a reverse IP address lookup, the IP address will show you the exact geographic area the IP address is from and information related to who it’s registered to. The process of a reverse IP address lookup helps […]

12 Smart B2B Marketing and Sales Strategies to Recession-Proof Your Business

Throughout history, there have been many periods of economic uncertainty. From The Great Depression to the Recession of 2008, employees and business owners alike took a financial blow, struggling to get back on their feet. As a B2B business owner, your business is your livelihood, so it’s important to prepare for emergencies, recessions, and other […]

10 Best B2B Marketing Agencies in Boston

It is important in business to make sure your message is not only clear but also in line with your company’s morals, beliefs, and with your product/service. We understand accomplishing this can be difficult. That is why picking the best marketing agency in Boston that shares your values and specializes in your industry is essential. […]

9 Best B2B Marketing Agencies in London England

Did you know that there are more than 20,000 marketing agencies in the United Kingdom? For some reason I am shocked at the number, but at the same time, I’m not because of how old and established the United Kingdom is. When you think of the UK who else thinks of Downton Abbey and the […]

20 Top Salesforce Apps to Grow Your B2B Company

Salesforce’s AppExchange is home to over 50 B2B sales, marketing, and lead generation apps. As one of the most trusted names in the business B2B space, Salesforce provides a wide range of tried-and-tested resources to help other B2B companies grow. If you’re trying to generate more leads, increase sales, or otherwise see better results from […]

10 Best B2B Marketing Agencies in Chicago

Everyone loves the windy city for one reason or another, whether it’s for the pizza, culture, the sights, or even just the city feel. Chicago is home to some of the most successful sports teams and stars, along with some of the best in entertainment. It’s no surprise that you chose to come to this […]

10 Best B2B Marketing Agencies in New York

When we think of a marketing agency I am sure we all think of the concrete jungle and the old ad agencies that seemed to be on every corner of every street. Almost every marketer in today’s market has seen the iconic hit TV show Mad Men, a homage to the 60’s adman and their […]

8 Best B2B Marketing Agencies in Toronto

Toronto is home to Canada’s creative business hub, this could be due to the extreme diversity in culture, paths of life, age, food, industry, etc. It is estimated that 50% of Toronto is not from Canada, which is great, especially when you are in marketing. To ensure you have the best view of the message […]

8 Sales Prospecting Tools To Find More Customers

With how fast today’s companies are growing and the rate they are adopting new technology, if you are not using leading-edge sales prospecting tools, you will surely be left behind doing grunt work to find your prospects. You and your sales team may be feeling like you are not seeing the return on your effort […]

15 Top B2B Lead Generation Companies to Work With

The profitability and growth of your B2B business depend on you keeping your pipeline full with hot, qualified leads. But between actually running your business and keeping your clients happy, it can be hard to find the time to stay on top of your lead generation strategy. Instead of repeating the “feast or famine” cycle, […]

5 Salesforce (SFDC) Appexchange Apps for Sales

We are all looking for ways to improve our sales productivity and to do this you need more than a great sales team. Even a fantastic team can’t use their skills unless they are handed the right tools. Going over reports and analytics all day everyday can give you great insights, but it doesn’t help […]

20 Smart Ways to Generate More B2B Sales Leads

Wouldn’t it be nice to grow your business without worrying about where your next clients or customers were coming from? Most B2B companies know they want to scale to new heights, but struggle to create a steady stream of qualified B2B sales leads. But savvy business owners tap into tried-and-tested strategies and the latest lead […]

How to Use Google Analytics New Attribution Model (Currently in Beta)

Marketing attribution is the process of identifying the different sources and channels that lead to an outcome you have determined such as a sale, subscription, or other conversions you define. This process can become difficult to track when multiple different channels contribute to your desired outcome.  For example, multi-channel tracking makes things tough if a […]

15 Best Sales Outsourcing Companies and Software

Prospect. Qualify. Nurture. Close. These are just a few of the many important steps in a well-rounded sales cycle that turns curious leads into loyal customers. Given that each step requires a certain level of time, expertise, and attention to detail, it’s no wonder that many organizations are turning to sales outsourcing to help achieve […]

5 Salesforce (SFDC) AppExchange Apps for Marketing Pros

If you are looking for your marketing department to have a great year, you will need more than just a great team. You need to maximize the productivity of your staff in general. Slaving over reports and analysis doesn’t make data magically land in your lap, it creates insights that you and your team can […]

8 Best B2B Marketing Agencies Across the Globe

You and your business have specific expertise; an excellent B2B marketing firm takes that expertise and merges it with their wealth of strategies, techniques, and insights. With this combination, you can dig deeper into your consumers, hone your market niche, break down competitors and analyze what works and why. Not to mention that agencies have […]

20 Best B2B Sales Podcasts for 2020

Want to become a selling machine in 2020? As a B2B business owner, you know it’s time to kick your business into high gear and hit those next sales goals. And the best way to do that is to stock on some expert selling know-how. The good news is that there are loads of (free!) […]

How to Get Google Analytics Data into Salesforce (SFDC)

For most customers, the decision to purchase from you will not take place in the first or last interaction with your business. The more realistic scenario is that your customers will have multiple touchpoints across many platforms. This makes your job as a marketer difficult, but exciting. As a marketer, you want to fully understand […]

What’s the Difference Between B2B and B2C Marketing?

It’s tempting to lump all types of marketing into a single category – marketing – but the reality is that different types of businesses require different marketing strategies. Add on the fact that there is a wide variety of marketing channels and keeping the details straight can become even more difficult. That’s why categories like […]

20 Tools Every Sales Rep Should Be Using Daily

As your company grows, so does your sales team, which in turn means that your tech stack will as well — but approaching the job of choosing which sales tools are correct for your sales team and your company is tough. This seemingly impossible task is only made harder through the 1000+ vendors. How can […]

To Run, Or Not To Run A Lifetime Deal: A True KickSaaS Story

One of the biggest challenges (there are almost too many to count) for a business starting is customer acquisition and revenue generation. Enter the temptation of the “big payday” that is a Lifetime Deal (LTD). A LTD is an offer when you are introducing your product, where the customer pays upfront for a perpetual licence. […]

Does the Law of Large Numbers Apply to Software-as-a-Service (SaaS)?

When analyzing your Software-as-a-Service (SaaS) business growth, there are multiple different ways to plan. One thing all businesses must keep in mind the law of large numbers. The law of large numbers began in probability and statistics but also applied in business growth and development. What you need to consider here, and what we will […]

How Your Content Marketing Efforts Can Benefit Your B2B Sales Team

Over 90% of B2B enterprise marketers use content marketing, the value is easy to see. Where most of us overlook the usefulness is the strategic application, it can serve the sales team. Creating and leveraging content can qualify leads quicker and shorten the sales cycle for your sales team. This allows them to focus on […]

6 Outbound sales Tactics to use in 2020

It is a given that the process of outbound sales takes time, effort, and lots of planning. This is especially prevalent in new businesses. There are steps that you can take whether you are just starting out or a veteran in the business and are looking to improve. During your outbound sales process, you don’t […]

How to Create a Marketing Automation Platform Using Zapier

As a B2B business owner, you have your hands full when it comes to staying on top of business operations, managing your team, and providing great service to your customers. But when it comes to marketing and lead generation, it may feel like there just aren’t enough hours in the day. To break the feast […]

When is the Best Time to Follow Up with Sales Leads?

Once your B2B lead generation strategy starts paying off, you’ll start to see a full pipeline of new leads for your business. But your hard work doesn’t stop there. You’ll need to follow up with your leads before they convert into paying clients or customers. When and how you follow up with your leads makes […]

Who are the Best B2B Email List Providers?

Trying to generate leads for your B2B business? If so, you’ve likely considered whether it’s worth it to buy an email list. B2B email lists can be used during cold email prospecting because you already have a list of people to reach out to. You save time compared to finding email addresses on your own, […]

How to Use Quora for B2B Lead Generation

With so many people competing for the business of the same pool of clients, you have to get creative when it comes to lead generation. Quora is an out-of-the-box way to connect with potential clients that are both easy and free. With a little strategy and application, you can use Quora for B2B lead generation […]

8 Ways to Resolve Conflict Between Your Sales and Marketing Teams

You know the cycle. Your B2B marketing team generates leads for your B2B business. Your sales team takes the leads, works their sales magic, and hopefully closes the sale.  Since your sales team drives all the revenue and your marketing team drives all the leads, they go head-to-head over who is more important and who […]

5 Ways B2B Brands Can Use Facebook for Lead Generation

As a B2B business owner, you understand the importance of generating warm, high-quality leads for your business. Attracting leads – and converting these leads into paying clients or customers – is what allows your business to grow. But with so many marketing channels out there, it can be difficult to really hone in on which […]

4 Smart Ways to See Who Has Visited Your Website

As a B2B business, your bread and butter are other companies that are in need of the services or products you offer. While you may already be spending time on lead generation, there’s no doubt that the best way to get leads is to follow up with companies that have already visited your site. But […]

How to use Google Analytics to Generate Leads for Your B2B Company

The method mentioned below is no longer available due to changes made by Google Analytics. As of February 4th at about 1PM EST, the Service Provider and Network Domain metrics are no longer available. However, you can still gain access to this data by using Visitor Queue. Update as of February 4th For us to […]

Short-term vs. Long-term Marketing Tactics – Which Should You Implement?

Determining whether to focus on short-term or long-term marketing (also known as transactional vs. relationship marketing) can be tough. However, when you’re building your marketing plan, it’s important to weigh the benefits of both forms. Commonly, marketers are drawn to short-term marketing tactics because they produce results quickly, justify spend immediately, and potentially lead to […]

Roundup: 14 Free or Discounted Services for Startups

Whether you’re bootstrapping or fully funded, starting a business requires cutting costs as much as possible. One of the best ways to do this, is to look for services that give free or discounted access to startups. Below, we’ve put together a list of services that do just this. Please note that each program offers […]

Sales vs. Marketing/Product Driven Companies

When you look at your 3 favourite brands, do you ever consider what drives their revenue growth? For most companies*, it is one of the following departments that drives a majority of the company’s revenue: Sales/Business Development Marketing/Product You may now be thinking that “Hey, our company has both of those departments and they both […]

19 ways to grow B2B email marketing lists in 2020

Updated Jan 2020 Email marketing is undoubtedly one of the most cost-effective lead generation tools for B2B businesses in 2020. According to the Direct Marketing Association, email marketing generates an average ROI of $1 : $45. One of the toughest things marketers struggle with though is generating or growing their B2B email marketing list. Having […]

7 Tips for Organizational Adoption of New Software

Introducing a new software that will be used by multiple members of your organization can be tough, but also necessary for the continued growth of your company. As such, you’re likely going to hit roadblocks along the way. Not to worry though, the following 7 tips are both proactive and reactive tactics to overcome any […]

2019 SaaS Black Friday Deals

Black Friday and Cyber Monday are not just for consumers anymore! Whether heavily promoted or hidden, SaaS companies regularly hold Black Friday and Cyber Monday sales with deals up to 50% off! To make your life easier, we’ve put together a collection of those deals below. Visitor Queue – 50% Off  Annual Plans Our own software, Visitor Queue, […]

Can you identify the people/users that visit a website?

I hate to be the bearer of bad news, but it is not possible to identify the people/users that have visited your website. I have been asked this several times and there is no software out there that can identify this for you. People/users must give you that information via a live chat, contact form, […]

How to Identify Your Competitor’s Customers

There are several reasons you may want to identify your competitor’s clients – we won’t get into those here. Ethics aside, we will touch on 6 different ways you may be able to identify who your competitor’s customers are! BuiltWith For the marketers that know about BuiltWith, I think most will agree – this tool […]

How to Choose Your Next Blog Topic in 2020

Updated Jan 2020 Content marketing is big (obviously). For B2B and B2C companies alike, their content creation strategy is a critical piece of their overall lead and sales generation process. I’ve formulated very successful content strategies for a few companies and the part I find people struggling with the most is choosing what to write […]

B2B Marketing: 5 Master Class Tactics You Need to Know About for 2020

Wow, 2019 was a whirlwind, and B2B marketing has changed a lot. There have been a lot of changes that we haven’t seen before – Facebook’s new algorithm changes, influencer marketing hitting $1 billion per year, and new tools popping up every day. How can you keep track of all these changes, and stay ahead […]