If you are a B2B company, your ability to generate leads can ultimately dictate how successful you will be. Without a steady flow of leads, your business is not going to be able to convert sales. Being able to generate leads with a focus on quality, not just quantity will give you the ability to […]
Before you start any new type of marketing initiatives you should already be thinking about how you can track your success. Going back to Marketing 101 in school, you should be following the rules of SMART for goal setting. You remember; Specific, Measurable, Attainable, Relevant, Time. I always hated that last one, not making a […]
Building a strong marketing team isn’t easy, but it is crucial to grow your business and expand your reach. There are countless companies that are competing for top talent. And it is not just top talent you are looking for, you also need someone that fits your values, strategies, and has qualities you are in […]
As I am sure you are aware, B2C companies have been using social media for years now. Not only have they been using it, but they have been using it extremely well. I know I am not the only one that has bought something due to an Instagram or another social media advertisement. But given […]
When you tell people you work in sales, one of the first things that can come to their mind is images of you selling door-to-door, peddling vacuum cleaners or briefcases to regular homeowners. In reality, “sales” can encompass a wide variety of industries, niches, and audiences – from selling directly to consumers to, in our […]
In the fourth episode of What The Growth!?, Visitor Queue’s chief executive and Co-founder, Nick Hollinger, goes over how to find and leverage your most profitable marketing channels to grow your business. This is a simple trick that helped Visitor Queue not only grow but also focus it’s efforts and resources. The first part of this […]
In the fifth episode of What The Growth!?, Visitor Queue’s chief executive and Co-founder, Nick Hollinger, goes over using your competitors bad reviews in order to grow your business. This is a simple trick that has helped Visitor Queue drive revenue. This tip works really well if you have a high ACV/LTV and utilize an outbound […]
In recent years, the media has been buzzing about what many call “the trust factor” and what it means in regards to data privacy. Consumers have become increasingly wary of how businesses use, distribute, or sell their information. So many municipalities across the globe have implemented comprehensive legislation to protect consumers’ information from suspect activity. […]
Negotiation is an essential skill all salespeople should possess if they want to win over more customers and close more deals. But expert-level negotiation skills don’t always come naturally. Good news is, you can learn some smart sales negotiations tips to improve your sales game. The key to negotiating like a pro is to have […]
As I am sure you are all aware (those of you reading this), digital marketers and salespeople are making/have made the very fast transition to using LinkedIn for their needs. This is typically done through an automation tool to generate leads into a funnel for them to contact. Not a bad plan considering this is […]
We are all human beings, with names, personalities, family, and friends, but we are also several rows of numbers. From the time we are born, we are given a number and that continues as you get older with your driver’s license, health card, passport, etc. The same thing happens when you get online. Whether you […]
The first thing that may come to mind when you think of social selling is that salesperson that fires you a message on LinkedIn immediately after connecting with them. Then messages you multiple times in the following days. Because of approaches like this, social selling gets a bad wrap. These types of salespeople are like […]