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ResourcesCategory: Business Strategy
9 Best Landing Page Builders
Generating traffic and conversions is essential to any digital marketers’ job and are some of the main goals they set out to achieve. They must drive people to their site and make sure they take action on the site while they are there. Not too long ago, before landing page builders, that was very difficult […]
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min to read
8 Best Conversion Rate Optimization (CRO) Tools
Average conversion rates on a website are about 2%, but I don’t believe I have to tell you this. As I am sure you are looking at similar numbers now for your website. This means that 98% of your website visitors leave without converting on one of your KPI (these KPIs can be sales, contact […]
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How to Create and Implement an Effective Sales Playbook
Every business owner wants their sales team at peak performance, but hiccups often get in the way. You might come across a particularly tough lead or struggle with reps stumbling through their sales scripts. These common and not-so-common problems require a solution: an effective sales playbook. In this guide, you’ll learn what a sales playbook […]
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13 Smart B2B Marketing and Sales Strategies to Recession-Proof Your Business
Throughout history, there have been many periods of economic uncertainty. From The Great Depression to the Recession of 2008, employees and business owners alike took a financial blow, struggling to get back on their feet. As a B2B business owner, your business is your livelihood, so it’s important to prepare for emergencies, recessions, and other […]
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10 Best Lead Generation Tactics and How to Follow Up
This article is written in partnership with demandDrive. Every B2B company depends on generating leads to be successful. Without a stable influx of leads, it’s almost impossible to close deals and generate revenue. But, it can be hard to figure out where to start or what tactics to try out next. Once you have figured […]
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Short-term vs. Long-term Marketing Tactics | Which Should You Implement?
Determining whether to focus on short-term or long-term marketing (also known as transactional vs. relationship marketing) can be tough. However, when you’re building your marketing plan, it’s important to weigh the pros and cons of both. Commonly, marketers are drawn to short-term marketing tactics. This is because they produce results quickly, justify spend immediately, and […]
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19 Ways to Grow B2B Email Marketing Lists in 2023
Email marketing is undoubtedly one of the most cost-effective lead generation tools for B2B businesses in 2023. According to the Direct Marketing Association, email marketing generates an average ROI of $1 : $45. One of the toughest things marketers struggle with though is generating or growing their B2B email marketing list. Having managed small lists […]
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How to Pick a B2B CRM Software For Your Business
Customer relationship management (CRM) is more than contact between yourself and potential leads. It has become a tool that can be used to nurture leads, contact potential leads, keep all data on clients and leads in one centralized location, help your team work collaboratively, and more. Having this information readily available to your team allows […]
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How to Turn an IP Address into Company Information
There is nothing more frustrating than logging into Google Analytics, seeing that you have hundreds of website visitors, but no conversions. They are on your website, so they must have an interest in your company, right? Absolutely! Thankfully, there is a way that you can identify those website visitors by turning an IP address into […]
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20 Smart Ways to Generate More B2B Sales Leads
Wouldn’t it be nice to grow your business without worrying about where your next clients or customers were coming from? Most B2B companies know they want to scale to new heights, but struggle to create a steady stream of qualified B2B sales leads. A key aspect to growth is how you generate more B2B sales […]
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What Types of Businesses Do Well in a Recession?
It’s been 14 years since the Great Recession of 2008, but new recession concerns have started to arise. Consumers and businesses alike have concerns about an impending recession – concerns that started as early as 2014. But does a recession mean that all businesses are doomed? Absolutely not. In fact, some businesses may even thrive […]
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Should You Decrease Your Marketing & Sales Budget During a Recession?
With a projected recession on the horizon, many businesses have been forced to re-think their marketing and sales budget. But, is decreasing your marketing and sales budgets to save money always the way to go? Or is there a way to get the most of your marketing so you actually make more money during a […]
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min to read