Category: Business Strategy

8 Ways to Resolve Conflict Between Sales and Marketing Teams

8 Ways to Resolve Conflict Between Your Sales and Marketing Teams

In the perfect world, your sales and marketing teams will work together in harmony. However, this is not always the case. There is nothing wrong with a little healthy competition. But, I have seen far too many times that sales and marketing teams will create conflict out of nothing. Often times the teams will play […]

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10 Genius B2B Lead Generation and Marketing Channels to Focus on in 2021

10 Genius B2B Lead Generation and Marketing Channels to Focus on in 2021

As a B2B company, you have a major advantage over B2C companies. This is because you have access to even more sales data from the past years. This is because of sales reps, higher marketing budgets, and more conversations directly with your clients. With this data, you can look at past trends, lead sources, and […]

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How to use Google Analytics to Generate Leads for Your B2B Company

The method mentioned below is no longer available due to changes made by Google Analytics. As of February 4th at about 1PM EST, the Service Provider and Network Domain metrics are no longer availableto use Google Analytics to generate leads. However, you can still gain access to this data by using Visitor Queue. Update as […]

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Short-term vs. Long-term Marketing Tactics

Short-term vs. Long-term Marketing Tactics | Which Should You Implement?

Determining whether to focus on short-term or long-term marketing (also known as transactional vs. relationship marketing) can be tough. However, when you’re building your marketing plan, it’s important to weigh the pros and cons of both. Commonly, marketers are drawn to short-term marketing tactics. This is because they produce results quickly, justify spend immediately, and […]

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Cost per lead CPL

Average Cost Per Lead (CPL) for Different B2B Marketing Channels in 2021

Remember when we used to aimlessly throw money into newspapers, radio, or television and hope for the best? We had no idea what our cost per lead would be. As a marketer in 2021, having access to data and analytics are critical for success. At the forefront of your data is a stat called cost […]

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19 ways to grow B2B email marketing lists in 2021

19 ways to grow B2B email marketing lists in 2021

Email marketing is undoubtedly one of the most cost-effective lead generation tools for B2B businesses in 2021. According to the Direct Marketing Association, email marketing generates an average ROI of $1 : $45. One of the toughest things marketers struggle with though is generating or growing their B2B email marketing list. Having managed small lists […]

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7 Tips for Organizational Adoption of New Software

Introducing a new software that will be used by multiple members of your organization can be tough, but also necessary for the continued growth of your company. As such, you’re likely going to hit roadblocks along the way. Not to worry though, the following 7 tips are both proactive and reactive tactics to overcome any […]

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How to Identify Your Competitor’s Customers

There are several reasons you may want to identify your competitor’s clients. Some may include reaching out to them yourself, marketing, and other initiatives. Lucky for you, we are going to touch on 6 different ways you may be able to identify who your competitor’s customers are! 1. BuiltWith For the marketers that know about […]

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How to Choose Your Next Blog Topic in 2021

How to Choose Your Next Blog Topic in 2021

Content marketing is big (obviously). For B2B and B2C companies alike, their content creation strategy critical for overall lead and sales generation process. I’ve formulated very successful content strategies for a few companies and the part I find people struggling with the most is choosing what to write about. I’ve legitimately heard individuals say that […]

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B2B Marketing: 5 Master Class Tactics You Need to Know About for 2021

Wow, 2020 was a whirlwind, and B2B marketing has changed a lot. There have been a lot of changes that we haven’t seen before – Facebook’s new algorithm changes, influencer marketing hitting $1 billion per year, and new tools popping up every day. How can you keep track of all these changes, and stay ahead […]

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