Category: Business Strategy

6 B2B Marketing & Sales Tips to Close More Deals During the Holiday Season

6 B2B Marketing & Sales Tips to Close More Deals During the Holiday Season

Tis the season to be jolly, well-fed, and fully booked with new B2B clients. While many businesses spend the holiday season resting and gearing up for the new year, savvy B2B companies know how lucrative this season can be. Business owners are flocking online to buy the latest gadgets and tools to help their businesses […]

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When is the Best Time for Sales Follow Up?

When is the Best Time for Sales Follow Up?

Once your B2B lead generation strategy starts paying off, you’ll start to see a full pipeline of new leads for your business. But your hard work doesn’t stop there. You’ll need to pick the best time for sales follow up before they convert into paying clients or customers. When and how you follow up with […]

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How to Use Quora for B2B Lead Generation

How to Use Quora for B2B Lead Generation

With so many people competing for the business of the same pool of clients, you have to get creative when it comes to lead generation. Quora is an out-of-the-box way to connect with potential clients that are both easy and free. With a little strategy and application, you can use Quora for B2B lead generation […]

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8 Ways to Resolve Conflict Between Sales and Marketing Teams

8 Ways to Resolve Conflict Between Your Sales and Marketing Teams

In the perfect world, your sales and marketing teams will work together in harmony. However, this is not always the case. There is nothing wrong with a little healthy competition. But, I have seen far too many times that sales and marketing teams will create conflict out of nothing. Often times the teams will play […]

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How to use Google Analytics to Generate Leads for Your B2B Company

The method mentioned below is no longer available due to changes made by Google Analytics. As of February 4th at about 1PM EST, the Service Provider and Network Domain metrics are no longer availableto use Google Analytics to generate leads. However, you can still gain access to this data by using Visitor Queue. Update as […]

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Short-term vs. Long-term Marketing Tactics

Short-term vs. Long-term Marketing Tactics | Which Should You Implement?

Determining whether to focus on short-term or long-term marketing (also known as transactional vs. relationship marketing) can be tough. However, when you’re building your marketing plan, it’s important to weigh the pros and cons of both. Commonly, marketers are drawn to short-term marketing tactics. This is because they produce results quickly, justify spend immediately, and […]

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Cost per lead CPL

Average Cost Per Lead (CPL) for Different B2B Marketing Channels in 2022

Remember when we used to aimlessly throw money into newspapers, radio, or television and hope for the best? We had no idea what our cost per lead would be. As a marketer in 2022, having access to data and analytics are critical for success. At the forefront of your data is a stat called cost […]

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19 ways to grow B2B email marketing lists in 2021

19 ways to grow B2B email marketing lists in 2022

Email marketing is undoubtedly one of the most cost-effective lead generation tools for B2B businesses in 2022. According to the Direct Marketing Association, email marketing generates an average ROI of $1 : $45. One of the toughest things marketers struggle with though is generating or growing their B2B email marketing list. Having managed small lists […]

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7 Tips for Organizational Adoption of New Software

Introducing a new software that will be used by multiple members of your organization can be tough, but also necessary for the continued growth of your company. As such, you’re likely going to hit roadblocks along the way. Not to worry though, the following 7 tips are both proactive and reactive tactics to overcome any […]

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How to Identify Your Competitor’s Customers

There are several reasons you may want to identify your competitor’s clients. Some may include reaching out to them yourself, marketing, and other initiatives. Lucky for you, we are going to touch on 6 different ways you may be able to identify who your competitor’s customers are! 1. BuiltWith For the marketers that know about […]

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B2B Marketing: 5 Master Class Tactics You Need to Know About for 2022

Wow, 2021 was a whirlwind, and B2B marketing has changed a lot. There have been a lot of changes that we haven’t seen before – Facebook’s new algorithm changes, influencer marketing hitting $13.8 billion per year, and new tools popping up every day. How can you keep track of all these changes, and stay ahead […]

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