Category: Marketing

Marketing Trends to Look out for in 2024

The vibrations of 2022 will be felt for years to come as the business and marketing landscape has been altered drastically. In the coming years, brands face a whole new terrain of behaviour from consumers that will shape marketing strategies that no one thought of before. No year will feel this change as much as […]

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How to Use Your Blog to Generate Leads

How to Use Your Blog to Generate Leads

So you’ve started a blog, now what? Well, if done right, blogs can easily generate leads for your company. In fact, companies that regularly post blog articles generate 67% more leads than companies that don’t. Knowing this, it can be hard to resist the idea of blogging. However, if it’s not done right, you can […]

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B2B Marketing Trends for 2022

10 B2B Marketing Trends for 2024

After a whirlwind of a year, 2022 is quickly coming to an end. That means it’s time to start preparing for the B2B marketing strategies that your company is going to implement in 2024. It can be difficult to research and understand marketing initiatives that are going to thrive over the next year. This is […]

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How to Use Gated Content to Generate Leads

How to Use Gated Content to Generate More Leads

Gated content is one of the most popular ways to generate qualified leads. However, gated content can get a bad rep. It takes a lot of time to create the perfect piece of content. And it takes even more time to see a return on your investment. But, if done right, your gated content can […]

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10 Ways B2B Companies Can Use AI for Marketing

10 Ways B2B Companies Can Use AI for Marketing

Artificial intelligence, or more commonly known as AI, has been a hot topic over the past few months. And, it is changing the way we do business. Using AI can help improve business operations, increase efficiency, and enhance customer satisfaction. In this article, we dive deep into how you can use AI for marketing, and […]

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9 Best Google Ads Tips That Will Drive Conversions

9 Best Google Ads Tips That Will Drive Conversions

Running a successful Google Ads account can make or break your business in 2023. Whether you are a small business or a large enterprise, online ads increase brand awareness by 80%. Generally, Google Ads delivers an 8:1 return on investment (you earn $8 for every $1 spent), making it one of the most efficient ways […]

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How to Use Zapier to Grow Your B2B Company)

How to Use Zapier to Grow Your B2B Company

As a B2B company, growth is always a top priority. You want to generate high-quality prospects and lead them down your sales funnel to the point of conversion. One tool that can help you achieve these goals is Zapier. In short, Zapier is a tool that can help you connect your favorite software to help […]

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tips to optimize your landing pages

10 Tips to Optimize Your Landing Pages

Landing pages are an integral part of building a successful website and paid media strategies. If you don’t have optimized landing pages, then you will miss out on a lot of website visitors, leads, and conversions. A lot of companies put landing pages on the backburner compared to their home page content and more popular […]

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Best Marketing Trade Shows You Need to Attend

10 Best Marketing Trade Shows You Need to Attend

With the world slowly getting back to normal after COVID-19, we will hopefully get back to being able to attend marketing trade shows. Marketing trade shows can feature a variety of businesses including SaaS, agencies, education, and everything in between. This is what makes trade shows great – the sky’s the limit on what you […]

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5 Ideas for Trade Show Booth Design

Designing the perfect trade show booth is difficult. You want to stand out from other displays while attracting qualified prospects. This process can get very expensive very quickly. And, if you’re not careful, it’s very easy to stray away from designs that would attract the perfect lead and just try to attract everyone. Fortunately, we […]

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Email Marketing Strategy: Tips, Examples and How-To's

Email Marketing Strategy: Tips, Examples and How-To’s

The world of email marketing is endless, and it can be hard to decide what your email marketing strategy should be. From sales and promotions to follow-ups and newsletters, there are countless guidelines that go into crafting the perfect email. Lucky for you, we have put together a list of best practices, with examples, to […]

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SEO vs SEM

SEO vs SEM – Which Is Better?

SEO vs SEM and which is better is a common question between marketing professionals. Marketers are typically very data and result-driven, so it can be hard for us to patiently wait out the success of SEO initiatives. On the other hand, SEM provides almost immediate results with the data to back it up. But if […]

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