Category: Marketing

How to Use Mailchimp Like a Pro

How to Use Mailchimp Like a Pro

Mailchimp is one of the most popular email software out there. It is visually appealing, affordable, and easy to set up. Mailchimp’s tools are used to help create and send the right message on the right channels. However, just like any software, there can be a learning curve associated. Lucky for you, we have put […]

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7 Ideas for Trade Show Games to Increase Leads

7 Ideas for Trade Show Games to Increase Leads

When you are planning the trade show games at your display, you want to ensure the games are engaging and interactive. At the same time, you also want it to be memorable and represent your business. Trade show games and displays that are done right can drive traffic and leads for your company. Even if […]

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16 Best Udemy Marketing Courses

16 Best Udemy Marketing Courses

Udemy is one of the largest professional online learning platforms out there. They have courses on everything from marketing and sales, to excel for beginners and everything in between. Plus, they also offer special discounts for first-time learners and affiliate businesses. With social media and digital marketing constantly changing, it’s important to keep you and […]

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Small Business Marketing - Where to Start

Small Business Marketing – Where to Start

 It can be intimidating to implement marketing as a small business. There are so many aspects that go into marketing, and it can be even harder as a small business. However, if done right, marketing can grow your business exponentially. If you don’t know where to start, or how to improve your current marketing strategies, […]

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16 Best Marketing and Sales Blogs

Marketing and sales are both careers that require you to continue to learn throughout your time in the profession. The field is constantly changing, and some may find it difficult to keep up with the newest trends, algorithms, regulations, and more. There are a ton of great online courses you can take, but they can […]

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Upstream vs Downstream Marketing

Upstream vs Downstream Marketing: Which Should You Use?

Upstream vs downstream marketing is often a conversation among marketing and sales teams. But which is better for your business? The two terms refer to different, but equally important marketing tactics. But, so many companies are focused more on downstream marketing. However, the most successful businesses will start their marketing efts with upstream marketing, and […]

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Facebook & Instagram Ad Tips That Will Drive Conversions

Facebook & Instagram Ad Tips That Will Drive Conversions

Facebook and Instagram are the two most popular social media platforms with 169 and 121 million users, respectively. Facebook is not just the largest social media platform in the world, but it’s also the most developed for both organic and paid marketing. But, since Instagram is connected to Facebook, it’s easy to manage both sites […]

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How to Successfully Rebrand Your Company

How to Successfully Rebrand Your Company

Rebranding your company is often overlooked by business owners. This could be because rebranding can be expensive, takes a lot of time, and can feel insignificant compared to other tasks you may have on your plate. But, a successful rebrand can improve your image by attracting new customers, keeping current customers interested, and setting you […]

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9 Best Google Ads Tips That Will Drive Conversions

9 Best Google Ads Tips That Will Drive Conversions

Running a successful Google Ads account can make or break your business in 2021. Whether you are a small business or a large enterprise, online ads increase brand awareness by 80%. Generally, Google Ads delivers an 8:1 return on investment (you earn $8 for every $1 spent), making it one of the most efficient ways […]

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Act-on vs. Hubspot

Act-On vs Hubspot: Which one is right for your business?

I can guarantee that you’ve heard of Hubspot before. Hubspot is one of the most popular sales and marketing SaaS out there. But, there are tons of other tools out there that offer similar services. A close competitor of Hubspot is Act-On. Both of these tools offer dozens of services. From email marketing and sales […]

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Best Marketing Trade Shows

10 Best Marketing Trade Shows You Need to Attend

With the world slowly getting back to normal after COVID-19, we will hopefully get back to being able to attend marketing trade shows. Marketing trade shows can feature a variety of businesses including SaaS, agencies, education, and everything in between. This is what makes trade shows great – the sky’s the limit on what you […]

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Email Marketing Strategy

Email Marketing Strategy: Tips, Examples and How-To’s

The world of email marketing is endless, and it can be hard to decide what your email marketing strategy should be. From sales and promotions to follow-ups and newsletters, there are countless guidelines that go into crafting the perfect email. Lucky for you, we have put together a list of best practices, with examples, to […]

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