Category: Marketing

9 Tips for Account Based Marketing in 2021

9 Tips for Account Based Marketing in 2021

Taking a one-to-many marketing approach has its perks, but it also comes at the cost of being time-consuming and, ultimately, less effective than account based marketing.  Could account based marketing be the solution to all your marketing woes? Looking forward to 2021, all signs point to Yes. Account based marketing (ABM) It’s a marketing strategy […]

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6 B2B Marketing & Sales Tips to Close More Deals During the Holiday Season

6 B2B Marketing & Sales Tips to Close More Deals During the Holiday Season

Tis the season to be jolly, well-fed, and fully booked with new B2B clients. While many businesses spend the holiday season resting and gearing up for the new year, savvy B2B companies know how lucrative this season can be. Business owners are flocking online to buy the latest gadgets and tools to help their businesses […]

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How to Create a Marketing Automation Platform Using Zapier

As a B2B business owner, you have your hands full when it comes to staying on top of business operations, managing your team, and providing great service to your customers. But when it comes to marketing and lead generation, it may feel like there just aren’t enough hours in the day. To break the feast […]

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Who are the Best B2B Email List Providers?

Trying to generate leads for your B2B business? If so, you’ve likely considered whether it’s worth it to buy an email list. B2B email lists can be used in a variety of ways. The most common is cold email prospecting because you already have a list of people to reach out to. You save time […]

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How to Ensure Your Lead Generation is General Data Protection Regulation (GDPR) Compliant

For a few years now, the term GDPR has been intimidating for marketers, bloggers, and business owners across the globe. If you keep up with the times in the world of tech or marketing, then you’ve likely heard the buzz about General Data Protection Regulation, or GDPR for short. Marketers, bloggers, and business owners alike […]

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8 Ways to Resolve Conflict Between Sales and Marketing Teams

8 Ways to Resolve Conflict Between Your Sales and Marketing Teams

In the perfect world, your sales and marketing teams will work together in harmony. However, this is not always the case. There is nothing wrong with a little healthy competition. But, I have seen far too many times that sales and marketing teams will create conflict out of nothing. Often times the teams will play […]

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How to Ensure Your Lead Generation is California Consumer Privacy Act (CCPA) Compliant

When GDPR – Europe’s digital privacy legislation – hit the news, business owners were sent scrambling trying to ensure that that their websites were compliant in order to avoid major penalties.  Short for General Data Protection Regulation, GDPR grants users and consumers new rights when it comes to the collection of their personal information. Businesses […]

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10 Genius B2B Lead Generation and Marketing Channels to Focus on in 2021

10 Genius B2B Lead Generation and Marketing Channels to Focus on in 2021

As a B2B company, you have a major advantage over B2C companies. This is because you have access to even more sales data from the past years. This is because of sales reps, higher marketing budgets, and more conversations directly with your clients. With this data, you can look at past trends, lead sources, and […]

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How to use Google Analytics to Generate Leads for Your B2B Company

The method mentioned below is no longer available due to changes made by Google Analytics. As of February 4th at about 1PM EST, the Service Provider and Network Domain metrics are no longer availableto use Google Analytics to generate leads. However, you can still gain access to this data by using Visitor Queue. Update as […]

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Short-term vs. Long-term Marketing Tactics

Short-term vs. Long-term Marketing Tactics | Which Should You Implement?

Determining whether to focus on short-term or long-term marketing (also known as transactional vs. relationship marketing) can be tough. However, when you’re building your marketing plan, it’s important to weigh the pros and cons of both. Commonly, marketers are drawn to short-term marketing tactics. This is because they produce results quickly, justify spend immediately, and […]

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Sales vs. Marketing/Product Driven Companies

Sales vs. Marketing for Product Driven Companies

Sales vs. marketing always and will always be a topic discussed by business owners and entrepreneurs alike. And, it can be a touchy subject for some companies to discuss. For most companies*, it is one of the following departments that drives a majority of the company’s revenue: Sales/Business Development Marketing/Product You may now be thinking […]

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Average Cost Per Lead (CPL) for Different B2B Marketing Channels in 2021

Remember when we used to aimlessly throw money into newspapers, radio, or television and hope for the best? We had no idea what our cost per lead would be. As a marketer in 2021, having access to data and analytics are critical for success. At the forefront of your data is a stat called cost […]

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