How Should I Adjust My Sales and Marketing Strategies During Coronavirus?

Even with stay-at-home orders being lifted and many businesses opening back up, business owners are still uncertain about the future when it comes to sales and marketing during COVID-19. Questions like “Should I decrease my marketing budget?” and “How can I stay positive?” are whirling around in the minds of business owners everywhere. Yet another […]

12 Smart B2B Marketing and Sales Strategies to Recession-Proof Your Business

Throughout history, there have been many periods of economic uncertainty. From The Great Depression to the Recession of 2008, employees and business owners alike took a financial blow, struggling to get back on their feet. As a B2B business owner, your business is your livelihood, so it’s important to prepare for emergencies, recessions, and other […]

8 Sales Prospecting Tools To Find More Customers

With how fast today’s companies are growing and the rate they are adopting new technology, if you are not using leading-edge sales prospecting tools, you will surely be left behind doing grunt work to find your prospects. You and your sales team may be feeling like you are not seeing the return on your effort […]

5 Salesforce (SFDC) Appexchange Apps for Sales

We are all looking for ways to improve our sales productivity and to do this you need more than a great sales team. Even a fantastic team can’t use their skills unless they are handed the right tools. Going over reports and analytics all day everyday can give you great insights, but it doesn’t help […]

20 Smart Ways to Generate More B2B Sales Leads

Wouldn’t it be nice to grow your business without worrying about where your next clients or customers were coming from? Most B2B companies know they want to scale to new heights, but struggle to create a steady stream of qualified B2B sales leads. A key aspect to growth is how you generate more B2B sales […]

15 Best Sales Outsourcing Companies and Software

Prospect. Qualify. Nurture. Close. These are just a few of the many important steps in a well-rounded sales cycle that turns curious leads into loyal customers. Given that each step requires a certain level of time, expertise, and attention to detail, it’s no wonder that many organizations are turning to sales outsourcing companies to help […]

How to Get Google Analytics Data into Salesforce (SFDC)

For most customers, the decision to purchase from you will not take place in the first or last interaction with your business. The more realistic scenario is that your customers will have multiple touchpoints across many platforms. This makes your job as a marketer difficult, but exciting and platforms like Google Analytics point you in […]

20 Tools Every Sales Rep Should Be Using Daily

As your company grows, so does your sales team, which in turn means that your tech stack will as well — but approaching the job of choosing which sales tools are correct for your sales team and your company is tough. This seemingly impossible task is only made harder through the 1000+ vendors. How can […]

To Run, Or Not To Run A Lifetime Deal: A True KickSaaS Story

One of the biggest challenges (there are almost too many to count) for a business starting is customer acquisition and revenue generation. Enter the temptation of the “big payday” that is to run a Lifetime Deal (LTD). A LTD is an offer when you are introducing your product, where the customer pays upfront for a […]

How Your Content Marketing Efforts Can Benefit Your B2B Sales Team

Over 90% of B2B enterprise marketers use content marketing, the value is easy to see. Content marketing can benefit your B2B sales team as well. Where most of us overlook the usefulness is the strategic application, it can serve the sales team. Creating and leveraging content can qualify leads quicker and shorten the sales cycle […]

6 Outbound sales Tactics to use in 2020

It is a given that the process of outbound sales tactics takes time, effort, and lots of planning. This is especially prevalent in new businesses. There are steps that you can take whether you are just starting out or a veteran in the business and are looking to improve. During your outbound sales process, you […]

When is the Best Time to Follow Up with Sales Leads?

Once your B2B lead generation strategy starts paying off, you’ll start to see a full pipeline of new leads for your business. But your hard work doesn’t stop there. You’ll need to pick the best time to follow up with sales leads before they convert into paying clients or customers. When and how you follow […]