Even with stay-at-home orders being lifted and many businesses opening back up, business owners are still uncertain about the future when it comes to COVID-19. Questions like “Should I decrease my marketing budget?” and “How can I stay positive?” are whirling around in the minds of business owners everywhere. Yet another common question is whether […]
Throughout history, there have been many periods of economic uncertainty. From The Great Depression to the Recession of 2008, employees and business owners alike took a financial blow, struggling to get back on their feet. As a B2B business owner, your business is your livelihood, so it’s important to prepare for emergencies, recessions, and other […]
With how fast today’s companies are growing and the rate they are adopting new technology, if you are not using leading-edge sales prospecting tools, you will surely be left behind doing grunt work to find your prospects. You and your sales team may be feeling like you are not seeing the return on your effort […]
We are all looking for ways to improve our sales productivity and to do this you need more than a great sales team. Even a fantastic team can’t use their skills unless they are handed the right tools. Going over reports and analytics all day everyday can give you great insights, but it doesn’t help […]
Wouldn’t it be nice to grow your business without worrying about where your next clients or customers were coming from? Most B2B companies know they want to scale to new heights, but struggle to create a steady stream of qualified B2B sales leads. A key aspect to growth is how you generate more B2B sales […]
Prospect. Qualify. Nurture. Close. These are just a few of the many important steps in a well-rounded sales cycle that turns curious leads into loyal customers. Given that each step requires a certain level of time, expertise, and attention to detail, it’s no wonder that many organizations are turning to sales outsourcing to help achieve […]
Since 2017, we’ve been focused on helping you grow your business. Today, we’re helping over 3000 of you! We’re excited to share that out of 3,500 SaaS companies last year, we finished in the Latka top 10 in terms of revenue growth rate. This is a clear sign that our product continues to be loved as we work to […]
For most customers, the decision to purchase from you will not take place in the first or last interaction with your business. The more realistic scenario is that your customers will have multiple touchpoints across many platforms. This makes your job as a marketer difficult, but exciting and platforms like Google Analytics point you in […]
As your company grows, so does your sales team, which in turn means that your tech stack will as well — but approaching the job of choosing which sales tools are correct for your sales team and your company is tough. This seemingly impossible task is only made harder through the 1000+ vendors. How can […]
One of the biggest challenges (there are almost too many to count) for a business starting is customer acquisition and revenue generation. Enter the temptation of the “big payday” that is a Lifetime Deal (LTD). A LTD is an offer when you are introducing your product, where the customer pays upfront for a perpetual licence. […]
Over 90% of B2B enterprise marketers use content marketing, the value is easy to see. Where most of us overlook the usefulness is the strategic application, it can serve the sales team. Creating and leveraging content can qualify leads quicker and shorten the sales cycle for your sales team. This allows them to focus on […]
It is a given that the process of outbound sales takes time, effort, and lots of planning. This is especially prevalent in new businesses. There are steps that you can take whether you are just starting out or a veteran in the business and are looking to improve. During your outbound sales process, you don’t […]
Tis the season to be jolly, well-fed, and fully booked with new B2B clients. While many businesses spend the holiday season resting and gearing up for the new year, savvy B2B companies know how lucrative this season can be. Business owners are flocking online to buy the latest gadgets and tools to help their businesses […]
Once your B2B lead generation strategy starts paying off, you’ll start to see a full pipeline of new leads for your business. But your hard work doesn’t stop there. You’ll need to follow up with your leads before they convert into paying clients or customers. When and how you follow up with your leads makes […]