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Creating a well-rounded sales cycle on your own takes a lot of time and effort. Plus, it requires constant upkeep and monitoring to ensure that it’s continuously turning leads into paying customers. Because it’s so tedious to create it on your own, a lot of companies turn to sales outsourcing companies and software to help […]
As a marketing or sales professional, you’re always looking for new ways to track and analyze your data. While tracking your analytics in a sheet can be helpful, it’s not always easy to interpret data like that. Waterfall charts can help you and your team track and analyze data easily, and set goals based on […]
The B2B sales environment is a cut-throat world. There are always sales reps fighting over clients to meet quotas and constant outreach strategies to collect all sales available. After all, it’s sales that keep a business afloat. This is why sales can have some of the highest turnovers. As sales reps either can’t hit quotas […]
Every time we think we have a handle on our sales tactics and we are on top of the world, we discover new sales trends to knock us down a peg. Honestly, that might not be such a bad thing. As industry professionals, we should always be adapting our approach to our customers in order […]
As a B2B company, you’re constantly looking for new ways to enhance your marketing efforts and generate more leads. We all know that it’s much easier said than done. Luckily, B2B companies have access to years of sales data to help you optimize your future marketing efforts. This is because of sales reps, higher marketing […]
Everyone loves a sale! But, not all sales promotion strategies are the same in the consumer’s eyes. Every type of sales promotion strategy has its pros and cons, and not every type will work for every business. It can be beneficial to try out a few different types of sales promotions strategies, so you can […]
Onboarding new clients is an exciting part of business-to-business companies. Your team has put so much work into leading your client through your sales funnel. You have a new company that is putting its trust in you. They expect you to be able to deliver them a seamless onboarding experience, and rightfully so. However, perfecting […]
As a B2B marketing manager, lead generation is constantly on our minds. We are always trying to generate more and more leads to fill our sales funnel, and give our sales team a list of high-quality leads to follow up with. But, we all know that it’s not as easy as it sounds. It can […]
Popups help you convert more leads on your website by simply displaying your product/service information and ways to contact you. There are multiple ways you can configure popups on your website. For example, you can trigger your popups when your visitors reach a certain place on your site, when they enter your site, when they […]
Negotiation is an essential skill all salespeople should possess if they want to win over more customers and close more deals. But expert-level negotiation skills don’t always come naturally. Good news is, you can learn some smart sales negotiations tips to improve your sales game. The key to negotiating like a pro is to have […]
I am going to unload a truth bomb here; if you are looking for that golden ticket one size fits all lead generation tool, it doesn’t exist. I am sure you already knew that. Just looking at the lead generation industry, you can see that by the sheer number of solutions on the market. You […]
With nearly 800 million members in over 200 countries, there’s no question why your company is interested in LinkedIn marketing. LinkedIn is one of the best ways to generate highly qualified leads, quickly. Not to mention that it’s also a great way to stay in touch with long-term clients and keep them up-to-date on company […]