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As a B2B marketing manager, lead generation is constantly on our minds. We are always trying to generate more and more leads to fill our sales funnel, and give our sales team a list of high-quality leads to follow up with. But, we all know that it’s not as easy as it sounds. It can […]
Popups help you convert more leads on your website by simply displaying your product/service information and ways to contact you. There are multiple ways you can configure popups on your website. For example, you can trigger your popups when your visitors reach a certain place on your site, when they enter your site, when they […]
Negotiation is an essential skill all salespeople should possess if they want to win over more customers and close more deals. But expert-level negotiation skills don’t always come naturally. Good news is, you can learn some smart sales negotiations tips to improve your sales game. The key to negotiating like a pro is to have […]
I am going to unload a truth bomb here; if you are looking for that golden ticket one size fits all lead generation tool, it doesn’t exist. I am sure you already knew that. Just looking at the lead generation industry, you can see that by the sheer number of solutions on the market. You […]
With nearly 800 million members in over 200 countries, there’s no question why your company is interested in LinkedIn marketing. LinkedIn is one of the best ways to generate highly qualified leads, quickly. Not to mention that it’s also a great way to stay in touch with long-term clients and keep them up-to-date on company […]
As your company grows, so does your sales team. This, in turn, means that your tech stack and sales tools should as well. However, choosing the best tool for your team is challenging. And, not every tool will work for every business. This seemingly impossible task is only made harder through the 1000+ vendors out […]
As I am sure anyone in sales is aware, motivation can come and go. In this profession, there are highs and lows, and at the time of the lows, it can be very difficult to keep your motivation high. On the other hand, at the time of your highs, you can be hyper-motivated and on […]
Every business owner wants their sales team at peak performance, but hiccups often get in the way. You might come across a particularly tough lead or struggle with reps stumbling through their sales scripts. These common and not-so-common problems require a solution: an effective sales playbook. In this guide, you’ll learn what a sales playbook […]
Throughout history, there have been many periods of economic uncertainty. From The Great Depression to the Recession of 2008, employees and business owners alike took a financial blow, struggling to get back on their feet. As a B2B business owner, your business is your livelihood, so it’s important to prepare for emergencies, recessions, and other […]
We have all been there, spending countless hours pouring over data. All to understand who needs more lead nurturing and whom you can prioritize following up with. Spending time on lead generating efforts, combining that data to understand whom your sales team should follow up is hard. Making sure they have the right information, can […]
Sales forecasting software can be one of the most important tools in your sales toolkit. The reports created from this software can show you targets vs. achieved vs. potential sales, and so much more. This information is important for managers to create the most accurate forecasts. Sales forecasting technology aims to answer questions like: What […]
Sales vs. marketing always and will always be a topic discussed by business owners and entrepreneurs alike. And, it can be a touchy subject for some companies to discuss. For most companies*, it is one of the following departments that drives a majority of the company’s revenue: Sales/Business Development Marketing/Product You may now be thinking […]