EP 3: What The Growth!? – Using BuiltWith to Build a List of Your Competitor’s Clients

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What The Growth!? - Using BuiltWith to Build a List of Your Competitor’s Clients

In the third episode of What The Growth!?, Visitor Queue’s chief executive and Co-founder, Nick Hollinger, goes over using BuiltWith to build a list of your competitors’ customers or even customers of a complimenting software.

BuiltWith is a database that can tell you what technology a website is using. They have 10’s of thousands of technologies and over a quarter of a billion websites cataloged. 

We’ve used this technique at Visitor Queue to target our competitor’s clients with enticing emails and promotions, which leads to hundreds of sign-ups!

Note, this tip won’t work for everyone. You’ll have to see if BuiltWith has your competitors or a complementing software listed.

How to Build a List of your Competitors

To start you want to identify some competitors or some complementing software. I believe you all know what I mean by competitors. By complementing software, I mean other software that you may integrate with, or maybe one that your typical clients use alongside your product. An example of this would be if you created a WordPress plugin to help WordPress site owners optimize their site load time, you can use BuiltWith to identify all the websites that are using WordPress as their CMS, and then target the owners of those websites.

Using BuiltWith to Build a List of Your Competitor's Clients - Websites using WordPress on BuiltWith

Okay, once you have a list of software, you’re ready to start identifying their customers, start by searching it into BuiltWith.

We enable B2B companies to identify the anonymous businesses that visit their website and personalize their experience. Your sales team can now follow up with the visitors that don’t convert, while marketing can personalize your website based on firmographic information to drive up conversion rate. Start your 14-day free trial today!

For the sake of this video, we’ll say that you want a list of people using Hubspot.

  • We’ll type Hubspot in the search bar
  • Click “Usage Statistics” on the correct result
Using BuiltWith to Build a List of Your Competitor's Clients - Hubspot search results on BuiltWith
  • Then click download lead list
Using BuiltWith to Build a List of Your Competitor's Clients - Hubspots usage stats on BuiltWith
  • Scroll down to “Download Full Lead List”
Using BuiltWith to Build a List of Your Competitor's Clients - Download lead list on BuiltWith
  • Sign up for BuiltWith or sign in if you already have an account
  • Click on the report you just generated
Using BuiltWith to Build a List of Your Competitor's Clients - reports on BuiltWith
  • Click Export
Using BuiltWith to Build a List of Your Competitor's Clients - Export report on BuiltWith
  • Then download the CSV
Using BuiltWith to Build a List of Your Competitor's Clients - Excel export from BuiltWith

Now, you’ll have a sample list of websites that use Hubspot or the software that you picked. To get the entire report, you’ll have to upgrade to one of their paid plans which start at $300 USD. For the sample report, you’ll see the data that you’ll get in the full reports. You’ll see that you get a list of emails and people that work for these companies, that you may want to target. A position for these people is also provided.

Also provided are phone numbers and mailing addresses for different campaign types that you may be launching.

I should also mention that you should ensure any cold emails you’re sending follow the legal requirements in your region and the region in which those individuals live.

That’s all for this episode of What the Growth. Ensure you check back next month for another growth tip.

While you're here!

98% of your website visitors leave without converting. Visitor Queue allows you to identify who they were, and personalize their website experience based on their needs. Your sales team can now connect with them to close the deal, while marketing can provide a personalized version of your website based on visitor firmographics to increase conversion rate. All of this starting at $39 USD per month. Start your 14-day free trial now!

Written by

Nick Hollinger | CEO

I am the CEO and Co-founder of Visitor Queue. Currently working with ~5000 companies across the globe including Microsoft and Jones Lang Lasalle. In my spare time, I am also the Game Day Director for one of Canada's most successful Junior Hockey Teams (the London Knights). Previously, I held Head of Marketing/Sales roles at SMB B2B organizations. A strong believer that hard work beats talent when talent doesn't work hard. I enjoy sharing my knowledge, experience, and opinion on Marketing, Sales, SaaS, and Entrepreneurship.