EP 6: What The Growth!? – Ask and/or Incentivise Customers to Leave You Reviews

comment 0 1 minutes

In the sixth episode of What The Growth!?, Visitor Queue’s chief executive and Co-founder, Nick Hollinger, goes over how you can ask or incentivize your customers to leave you reviews in order to grow your business.

This is a simple tactic that lead to Visitor Queue having over 300 positive reviews on popular review sites like G2 and Capterra, and assists in converting countless prospects into customers.

The first step involves figuring out who to contact and when to contact them. 

We recommend contacting your existing clients once, a few weeks after they have had a chance to experience your product. 

The second step is how to contact them. We recommend using SMS, direct mail or email due to its ability to be easily automated.


You can do these manually via phone if you only have a few clients to contact, but if you have hundreds, it becomes cumbersome.

The third and last step is to draft your communication and send it via the channel you decided on.

We enable B2B companies to identify the anonymous businesses visiting their website so they can follow up with them and increase revenue. 98% of website traffic leaves without converting - start your 14-day free trial to identify who they are today!

We recommend just being straightforward and asking for a review. You can mention how much it would mean to you and how valuable it is to your business.

You’d be surprised how willing people are to leave you a review if you just ask for it.

If you really want to up the amount of reviews you’re getting, you can incentivize clients using gift cards, promo codes, branded gear and more. 

At Visitor Queue, we have email automation set up to go out 3 weeks after someone has completed their free trial with us.

We ask them for a review and in return will give them a $20 Amazon Gift Card. Amazon gift cards are great as they are pretty much universal at this point, where some incentives won’t be.

Bonus tip: don’t ask for positive reviews, just ask for a review. Asking for them to make it positive is ingenuine. At Visitor Queue, we pay the $20 gift card no matter what your review says about us!

Bonus tip #2: you can use this same method to increase the number of case studies your business has.

While you're here!

98% of your website visitors are leaving without converting. Visitor Queue allows you to identify and reconnect with those visitors so you never lose a deal again! Receive regular email notifications, view leads on our dashboard, and/or integrate with your favourite CRM or MAP. All of this starting at $39 USD per month. Start your 14-day free trial now!

Written by

Nick Hollinger | CEO

I am the CEO and Co-founder of Visitor Queue. Currently working with ~5000 companies across the globe including Microsoft and Jones Lang Lasalle. In my spare time, I am also the Game Day Director for one of Canada's most successful Junior Hockey Teams (the London Knights). Previously, I held Head of Marketing/Sales roles at SMB B2B organizations. A strong believer that hard work beats talent when talent doesn't work hard. I enjoy sharing my knowledge, experience, and opinion on Marketing, Sales, SaaS, and Entrepreneurship.

Want to get started? Try for free today!

Start Free Trial