In this episode, our CEO, Nick Hollinger, will be doing a quick video walkthrough that demonstrates the key differences between two software tools that are commonly compared. Google Analytics vs Visitor Queue.
Often, people will ask does Visitor Queue does this, or, does Google Analytics does this, so we wanted to take some time to clarify each.
At one point, Visitor Queue was directly integrated with Google Analytics before they removed a few fields, leaving the integration pointless. Now, we use our own tracking script and sources of data to provide our service.
Let’s start by looking at Google Analytics to understand what their purpose is and the benefits. To sum it up, Google Analytics is your best free source to track, measure and analyze your website visitors. Every website should have its tracking script active.
From big to small, B2B to B2C and all corners of the world, Google Analytics will benefit every website.
You have what seems like endless reporting options:
- You can see live stats about who’s on your website
- Historically how many website visitors you’ve had
- Which countries, regions, cities website visitors are in
- If people are browsing using a mobile device
- Or which website browser they are using while on your website
- What pages people are visiting
- How they are getting onto your website
- How quickly your website is loading
- Track conversions and revenue
- And honestly, so much more, I wouldn’t be able to list all of the things you can do with Google Analytics
This is one of the awesome things about it! However, this is one of the things people dislike about Google Analytics as well, as it usually takes someone with an in-depth knowledge of it to get value out of it.
Now, let’s look at Visitor Queue to understand our purpose and benefit.
To break it down to basics, the key-value Visitor Queue provides is the ability for companies to identify the businesses that are visiting their website. While we provide some website reporting, we focus on allowing companies to identify their anonymous website visitors. We make this information accessible to most sales reps, sales managers and marketing managers via our dashboard, integrations with CRMs and marketing automation platforms and API.
We don’t just tell you who the company is, but also what they did on your website, firmographic information about them and contact information so you can follow up with them. You can tag companies and assign them to specific sales reps. As well as, export to a .csv, email the lead to someone, move the lead to a different report, archive it, and hide it if the lead isn’t relevant.
- You can filter your account or specific users to only see relevant leads.
- Invite your team to help you manage your leads
- Automatically assign leads to them based on rules you establish
- You will receive email notifications for new leads that visit your website
- You can manage unlimited websites in the Visitor Queue platform
- And much much more.
As you can see there is a big difference between us and Google Analytics. To sum up the key ones:
- Google Analytics doesn’t allow you to identify the companies visiting your website.
- Visitor Queue offers limited website reporting, focusing on metrics that matter to sales teams.
- Google Analytics is meant for all companies where Visitor Queue focuses on B2B companies
- Visitor Queue is used by sales teams and bit on the marketing side, where Google Analytics is solely by marketing teams.
So, as you can see, the two are very different and should be looked at as complementing, not competing. Any B2B company can and should be using both Google Analytics and Visitor Queue. Not the other way around of Google Analytics vs Visitor Queue.