8 Marketing Tools Every Marketer Should be Using

9 Marketing Tools Every Marketer Should be Using

In the realm of marketing, it seems like there are always new marketing tools, tips, or tricks to help you grow your current marketing strategy and make it more effective. But how are you supposed to keep up to date with all of this changing technology and manage your current strategy? Thankfully for you, that’s […]

Sales Commission Structures and How to Calculate Them

Sales Commission Structures & How to Calculate Them

As workplaces evolve, the emphasis on how happy you are in your workplace rises. Do you feel appreciated? Can you work from home? Does your work offer a flexible schedule to help with kids or appointments? Etc. However, this does not mean that the amount you get paid is any less important. Over 40% of […]

5 Best B2B Affiliate Marketing Platforms

5 Best B2B Affiliate Marketing Platforms

Affiliate marketing is a great way to have your visitors find quality products that are related to your product. It is ideal to find products related or complementary to yours, as these products are more likely the ones your visitors will be interested in. This does not necessarily have to be the case as you […]

Tops Sales Closing Techniques for 2021

Top Sales Closing Techniques for 2021

At one point or another, every salesperson will hit a wall in their career. It’s happened to everyone, you have a pipeline full of prospects but you can’t seem to close a sale. This is when most sales reps consider throwing out their entire sales process and starting over. Now, this may not be the […]

How to Perform a Competitor Analysis

How to Perform a Competitor Analysis

Everyone has been told this before “stay one step ahead of your competition”. Now, while that is great advice, it’s also terrible advice. That’s about as helpful as saying “be the best out there”. We are all trying to be the best on the market and stay ahead of our competition. But how do you […]

inbound vs outbound marketing

Inbound Marketing vs. Outbound Marketing

Inbound vs outbound marketing boils down to two different types of people. Those who will go seek out your product and those who you need to seek out. This is not an article to discuss the ethics of either approach of marketing, rather simply to discuss the differences. These two marketing methods are very different, […]

Marketing Qualified leads

How to Generate More Marketing Qualified Leads

Anyone is able to go out and get leads, it’s a relatively simple process for businesses. Anyone can go buy an email list or a service that gives them people to reach out to. The difficult part is getting a marketing qualified list of leads. A list of people or companies that are more likely […]

Sales Follow Up Email

The Best Sales Follow Up Emails for 2021

Email may be the most convenient way to follow up with a prospect after an initial intro, demo, sales call, etc. However, there is one significant drawback to the email follow-up. How do you stop your email from getting lost in the sea of emails received daily? Well, as I am sure you have guessed, […]

Does Blog Content Lead To Sales? How To

Everyone and their dog has a blog (and I really mean their dog, dogs now have social media accounts, blogs, and more), but is it helping achieve their goals? There are few blogs on the internet that are there for sheer goodwill. Most people and businesses have blog content in order to post industry or […]

Top B2B Prospecting Methods You Should be Using

The B2B sales environment is a cut-throat world. There are always sales reps fighting over clients to meet quotas and constant outreach strategies to collect all sales available. After all, it’s sales that keep a business afloat. This is why sales can have some of the highest turnovers. As sales reps either can’t hit quotas […]

sales books

Best Sales Books Ever Written

Have you ever wondered why some of the billionaires and giants of their industries recommend reading so highly? It’s not because they get a commission off the book sales. There are few practices that are proven to improve your life (and topics you are reading about – in this case, sales) than reading. Researchers have […]