How it Works
What is Ideal Customer Profile Sales? With Examples
As a B2B company, you’re constantly looking for new ways to enhance your marketing efforts and generate more leads. We all know that it’s much easier said than done. Luckily, B2B companies have access to years of sales data to help you optimize your future marketing efforts. This is because of sales reps, higher marketing […]
Continue reading
8
minute read
10 Genius B2B Lead Generation and Marketing Channels to Focus on in 2022
As a B2B company, you’re constantly looking for new ways to enhance your marketing efforts and generate more leads. We all know that it’s much easier said than done. Luckily, B2B companies have access to years of sales data to help you optimize your future marketing efforts. This is because of sales reps, higher marketing […]
View more
8
minute read
How to Perform a Reverse IP Lookup
A reverse IP lookup will determine the location and additional information of any IP address. When you perform a reverse IP address lookup, the IP address will show you the exact geographic area the IP address is from. Along with the user data to who it’s registered to. The process of a reverse IP address […]
View more
4
minute read
Top 16 B2B Lead Generation Companies to Work With
The profitability and growth of your B2B business depend on you keeping your pipeline full with hot, qualified leads. But between actually running your business and keeping your clients happy, it can be hard to find the time to stay on top of your lead generation strategy. This is why so many businesses take advantage […]
View more
5
minute read
10 Best Lead Management Systems You Need to Consider
Properly managing your leads can help you convert more leads into paying customers. But, we all know that it’s not as easy as it sounds to generate qualified leads, and guide them through your sales funnel to the point of conversion. By using one of the best lead management systems mentioned on this list, your […]
View more
6
minute read
Sales vs. Marketing for Product Driven Companies
Sales vs. marketing always and will always be a topic discussed by business owners and entrepreneurs alike. And, it can be a touchy subject for some companies to discuss. For most companies*, it is one of the following departments that drives a majority of the company’s revenue: Sales/Business Development Marketing/Product You may now be thinking […]
View more
6
minute read
Who are the Best B2B Email List Providers?
Let’s face it, B2B lead generation is hard. I’m sure all of us have thought about or tried many new ways to increase our leads and contact information. From gated content and email lists to remarketing campaigns, it’s difficult to find new leads to reach out to. There’s a good chance that you’ve considered whether […]
View more
7
minute read
What is Social Proof Marketing
It’s a Friday night, you and a friend want to go out to a dance club. You are walking around and come across ten different dance clubs. Eight of those clubs have people in it, and the other two are completely empty; it is almost second nature to choose the ones people are already enjoying. […]
View more
4
minute read
4 Smart Ways to See Who Has Visited Your Website
Every company wants more and more data and information about their website visitors. We want to know exactly who has visited our website, for how long, where are they located, and the list goes on. As a B2B business, you rely on other companies that need the product or service that you offer. While you […]
View more
6
minute read
20 Smart Ways to Generate More B2B Sales Leads
Wouldn’t it be nice to grow your business without worrying about where your next clients or customers were coming from? Most B2B companies know they want to scale to new heights, but struggle to create a steady stream of qualified B2B sales leads. A key aspect to growth is how you generate more B2B sales […]
View more
6
minute read
15 Best Website Visitor Tracking Software
Every business owner or marketer wants to know if their market efforts are paying off in terms of website traffic and new leads for your business. Attracting new leads often directly correlates to an increase in revenue. While some analytics tools, like Google Analytics, can measure website visitor tracking, many fall short when it comes […]
View more
10
minute read
How to Build Your B2B Sales Cycle
Every successful business will have a distinct B2B sales cycle that they follow. Understanding your sales cycle will help your team guide prospects to convert. If they don’t convert, you can see where they dropped out of the cycle and try to improve for the next prospect. Without a sales cycle, it is very difficult […]
View more
5
minute read
Average Cost Per Lead (CPL) for Different B2B Marketing Channels in 2022
Remember when we used to aimlessly throw money into newspapers, radio, or television and hope for the best? We had no idea what our cost per lead would be. As a marketer in 2022, having access to data and analytics are critical for success. One of the most important stats that we need to track […]
View more
5
minute read