What is the Average Cost Per Lead for Different Marketing Channels in 2023?

Let’s face it, the world revolves around social media. As a result, companies have to go where their customers spend a lot of their time. Whether you are in a content rut or you are short on time, it can be tricky to come up with and execute social media posts that are aligned with […]

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X Social Media Post Ideas for your B2B Business

10 Social Media Post Ideas for your B2B Business

Let’s face it, the world revolves around social media. As a result, companies have to go where their customers spend a lot of their time. Whether you are in a content rut or you are short on time, it can be tricky to come up with and execute social media posts that are aligned with […]

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What is Website Personalization?

What is Website Personalization?

As a B2B marketing manager, you’re always looking to optimize your website and provide the best experience possible. But, at some point you might think there’s not much else you can do to optimize your website experience. However, with the help of website personalization, you can set up exclusive optimizations that will change for every […]

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10 Website Marketing Metrics You Should be Tracking

Before you start any new type of marketing initiatives you should already be thinking about how you can track your success. Going back to Marketing 101 in school, you should be following the rules of SMART for goal setting. You remember; Specific, Measurable, Attainable, Relevant, Time. I always hated that last one, not making a […]

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How to Optimize Your Website for Google's New Helpful Content Algorithm

How to Optimize Your Website for Google’s New Helpful Content Algorithm

Every so often Google likes to make updates to its ranking algorithm, keeping marketers on their toes. In late August of this year, they released yet another update, the “Helpful Content Algorithm”. The Helpful Content Algorithm is shaking up Google’s search algorithm, favoring certain types of content that they consider to be helpful. As a […]

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Content Marketing Tools

6 Best Content Marketing Tools in 2023

There is nothing better than a solid content marketing strategy that is easy to follow and effective. A talented human (or team of humans) with the right tech stack can definitely get the job done easier, faster, and more efficiently. While you could be reading this and wondering, “Why am I reading the best software […]

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How to Build a B2B List of Leads in 2021

How to Build a B2B List of Leads in 2023

I am going to unload a truth bomb here; if you are looking for that golden ticket one size fits all lead generation tool, it doesn’t exist. I am sure you already knew that. Just looking at the lead generation industry, you can see that by the sheer number of solutions on the market. You […]

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10 Best Marketing Attribution Software

Marketing attribution can be a significant challenge for many data-driven teams and can be a major source of headache. Successfully attributing conversions to channels can be very difficult without the correct tools in place. It can be increasingly challenging as less than 20% of advertisers look at the performance of their digital channels regularly. This […]

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The Complete Guide to LinkedIn Marketing

With nearly 800 million members in over 200 countries, there’s no question why your company is interested in LinkedIn marketing. LinkedIn is one of the best ways to generate highly qualified leads, quickly. Not to mention that it’s also a great way to stay in touch with long-term clients and keep them up-to-date on company […]

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Social Selling

8 Beginner Tips for Social Selling in 2023

Often social selling can get misconstrued as social media advertising. However, social selling is much more than advertising. Social selling is a long-term marketing and sales strategy. It aims to improve your relationship and reputation with both current and prospective customers. By including social selling in your revenue generation plan, you can attract new customers, […]

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Google Adwords Marketing

AdWords Marketing in 2023: What You Need to Know

Google Adwords will continue to be an essential part of marketing well into 2023 and beyond. With the top 3 search results getting 54% of clicks, it’s easy to see how important it is to be among them. But, Google Adwords is constantly changing. For better or for worse, it’s vital for marketers to stay […]

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LinkedIn Company Page

How to Optimize Your Company’s LinkedIn Page

LinkedIn is one of the most powerful tools that B2B companies can use. Whether you plan to use LinkedIn to advertise, social sell, or gain brand recognition, LinkedIn can be an amazing asset. But, it all starts with an optimized company LinkedIn page. Without an optimized page, you won’t get the same engagement, trust, and […]

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11 Best Business Website Analytics Tools for 2021

12 Best Business Website Analytics Tools for 2023

Knowledge is power. This is a common phrase in life and in business. It especially rings true when it comes to mastering your website marketing. Having access to powerful insights and website analytics tools gives you the power to improve your marketing campaigns. And reach more customers than ever before. Fortunately, there is a wealth […]

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