How to Improve Lead Quality in B2B SaaS with Segmentation Techniques

50% of marketers consider lead generation a top priority in their marketing campaigns. But, the way we generate leads has changed over the years, embracing technology and automation. From the days of relentless cold calls to the current era of software tools, businesses have continuously adapted to new lead generation tactics. In this article, we […]

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Evolution of Lead Generation

The Evolution of Lead Generation: From Cold Calls to Software Tools

50% of marketers consider lead generation a top priority in their marketing campaigns. But, the way we generate leads has changed over the years, embracing technology and automation. From the days of relentless cold calls to the current era of software tools, businesses have continuously adapted to new lead generation tactics. In this article, we […]

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X Social Media Post Ideas for your B2B Business

10 Social Media Post Ideas for your B2B Business

Let’s face it, the world revolves around social media. As a result, companies have to go where their customers spend a lot of their time. Whether you are in a content rut or you are short on time, it can be tricky to come up with and execute social media posts that are aligned with […]

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Emerging Trends in Lead Generation Technology for 2024

Emerging Trends in Lead Generation Technology for 2024

Lead generation best practices change every day. With compliance regulations and emerging technologies, it’s not easy to stay on top of trends. Not to mention ensuring you’re generating enough leads. Effective lead generation not only enhances sales but also contributes to brand awareness, customer engagement, and positioning. If your company is not continuously implementing new […]

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How to Perform a Competitor Analysis

How to Perform a Competitor Analysis

Everyone has been told this before “stay one step ahead of your competition”. Now, while that is great advice, it’s also terrible advice. That’s about as helpful as saying “be the best out there”. We are all trying to be the best on the market and stay ahead of our competition. But how do you […]

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10 Best Zapier Integrations for Marketers

10 Best Zapier Integrations for Marketers

In today’s marketing world it is almost impossible to get by without integrating and automating your workflow. Most software you use will have native integrations, but they don’t always integrate with the software you hope for. This is where Zapier integrations for marketers comes in handy as they allow you to set up integrations with […]

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Boosting Your ROI: Strategies for Effective B2B Online Marketing Campaigns

Boosting ROI: Strategies for Effective B2B Online Marketing Campaigns

By successfully planning and implementing B2B online marketing campaigns, you can significantly impact your return on investment. With so much competition, it’s difficult to find the right online marketing strategies that generate enough ROI to make the effort worthwhile. That’s exactly why we made this list of effective marketing strategies for B2B companies to boost […]

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B2B Social Media Tactics

10 Innovative B2B Social Media Tactics for Marketing Managers

With over 76% of North Americans using social media, it’s easy to see why marketers lean towards social media to get in front of their audience. After all, we want to go where our prospects are! But, with how competitive social media and marketing is these days, it’s hard to keep up with the crowd. […]

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How to Pick a B2B CRM Software For Your Business

Customer relationship management (CRM) is more than contact between yourself and potential leads. It has become a tool that can be used to nurture leads, contact potential leads, keep all data on clients and leads in one centralized location, help your team work collaboratively, and more. Having this information readily available to your team allows […]

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How to Use Big Data in B2B Marketing Strategies Medium

How to Use Big Data in B2B Marketing Strategies

Competition is at an all time high. That’s why B2B marketing professionals need more than just industry expertise, they need to make data-driven decisions. Using big data in B2B marketing strategies can help you better understand your audience and, therefore make better decisions. In this guide, we’re going to go through the best software to […]

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30 Sales Trends You Need to Know for 2024

Every time we think we have a handle on our sales tactics and we are on top of the world, we discover new sales trends to knock us down a peg. Honestly, that might not be such a bad thing. As industry professionals, we should always be adapting our approach to our customers in order […]

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Short-term vs. Long-term Marketing Tactics

Short-term vs. Long-term Marketing Tactics | Which Should You Implement?

Determining whether to focus on short-term or long-term marketing (also known as transactional vs. relationship marketing) can be tough. However, when you’re building your marketing plan, it’s important to weigh the pros and cons of both. Commonly, marketers are drawn to short-term marketing tactics. This is because they produce results quickly, justify spend immediately, and […]

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Mastering CRM Integrations: A Guide for B2B Marketing Managers

Mastering CRM Integrations: A Guide for B2B Marketing Managers

Wouldn’t it be nice to save yourself time while reducing errors every day? By embracing CRM integrations, you can do exactly that. With stats like 72% of salespeople spend up to an hour every day on data entry, it’s easy to see why companies should take advantage of automation through CRM integrations. In this article, […]

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