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10 Innovative B2B Social Media Tactics for Marketing Managers

With over 76% of North Americans using social media, it’s easy to see why marketers lean towards social media to get in front of their audience. After all, we want to go where our prospects are! But, with how competitive social media and marketing is these days, it’s hard to keep up with the crowd. […]

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How to Pick a B2B CRM Software For Your Business

Customer relationship management (CRM) is more than contact between yourself and potential leads. It has become a tool that can be used to nurture leads, contact potential leads, keep all data on clients and leads in one centralized location, help your team work collaboratively, and more. Having this information readily available to your team allows […]

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How to Use Big Data in B2B Marketing Strategies

Competition is at an all time high. That’s why B2B marketing professionals need more than just industry expertise, they need to make data-driven decisions. Using big data in B2B marketing strategies can help you better understand your audience and, therefore make better decisions. In this guide, we’re going to go through the best software to […]

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30 Sales Trends You Need to Know for 2024

Every time we think we have a handle on our sales tactics and we are on top of the world, we discover new sales trends to knock us down a peg. Honestly, that might not be such a bad thing. As industry professionals, we should always be adapting our approach to our customers in order […]

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Short-term vs. Long-term Marketing Tactics | Which Should You Implement?

Determining whether to focus on short-term or long-term marketing (also known as transactional vs. relationship marketing) can be tough. However, when you’re building your marketing plan, it’s important to weigh the pros and cons of both. Commonly, marketers are drawn to short-term marketing tactics. This is because they produce results quickly, justify spend immediately, and […]

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Mastering CRM Integrations: A Guide for B2B Marketing Managers

Wouldn’t it be nice to save yourself time while reducing errors every day? By embracing CRM integrations, you can do exactly that. With stats like 72% of salespeople spend up to an hour every day on data entry, it’s easy to see why companies should take advantage of automation through CRM integrations. In this article, […]

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What is Ideal Customer Profile Sales? With Examples

Understanding what ICP sales is and how to integrate this concept into your everyday sales initiatives can help you generate more qualified leads, conversions, and happier customers. If you are not focusing on ICP sales, it can be easy to sell to the wrong people and fall behind your competitors. With the market so hot, […]

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Increasing B2B Sales Through Marketing: A Comprehensive Guide

No matter the industry you are in, or where you are located in the world, as marketers we are always looking for new ways to increase sales. But, with the market constantly changing, it’s difficult to figure out where to invest your time and money in order to increase B2B sales. That’s exactly why we […]

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How to Automate Lead Generation and Drive Revenue

61% of marketers find that lead generation is the biggest challenge that they face. Knowing this, it’s easy to see why marketers are looking for new ways to generate leads, without taking their time away from other pressing tasks. That’s where automation comes in. While traditional forms of lead generation can be time-consuming, automating your […]

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What is the Average Cost Per Lead for Different Marketing Channels in 2024?

To get the most bang for your buck, you’ll need to know what your average cost per lead is. Knowing what your average cost per lead is can help you know exactly how much you should spend on certain marketing channels, and what might need some improvements. In this article, we go through the top […]

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How to Improve Your B2B Email Marketing Strategy in 2024

As we approach 2024, the effectiveness of your B2B email marketing strategy can make or break the success of your business. With 77% of marketers seeing an increase in their email engagement over the last 12 months, it’s easy to see why marketers continue to prioritize email marketing. But, with so many different ways to […]

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13 Content Creation Tips for B2B Companies

Whether you’re looking to create content for your social media channels, newsletters, or even your website, it’s not easy. Especially as a B2B company, it can be difficult to come up with content creation ideas and strategies that will not only meet, but exceed your prospect’s expectations. Content can do wonders for B2B companies, but […]

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