As a B2B sales professional, you’re constantly looking for ways to find the right decision maker to reach out to. Contacting the right person at the right time can help you generate an impressive number of conversions. However, we all know that it’s not that easy to find the right decision maker at the company […]
As a B2B sales professional, you’re constantly looking for ways to find the right decision maker to reach out to. Contacting the right person at the right time can help you generate an impressive number of conversions. However, we all know that it’s not that easy to find the right decision maker at the company […]
For most B2B sales teams, your website is equivalent to your digital business card. It’s often where prospects first discover what you do, learn about your solutions, and decide whether to reach out. But here’s the problem: most visitors leave your site without filling out a form or making contact. That means a large share […]
If you are relying on manual lead generation and qualification processes, you might be falling behind the pack. In order to thrive, businesses must embrace automation. Specifically, automating the lead qualification process. In this article, we’ll go through the concept of automation, define what lead qualification is, and how to pair the two together seamlessly. […]
Launching a software-as-a-service, or SaaS, product is only half the battle. The real challenge lies in bringing it to market effectively, winning users, and building predictable growth. A Go-To-Market, or GTM, strategy gives structure to that process. It’s the blueprint for how your SaaS company identifies customers, communicates value, and scales revenue over time. But, […]
We all want to increase our sales. But, we all know how difficult it is to do so. Especially when competition gets tougher on a daily basis. With the help of a strong sales tracking initiative, you can enhance your sales strategies and have a better chance at generating more revenue by knowing exactly what […]
When marketing and sales teams aren’t on the same page, great opportunities slip through the cracks. Marketing may generate leads that sales can’t close, or sales might push for goals that marketing hasn’t prioritized. The result? Frustration, inefficiency, and missed revenue. But when the two teams work together, the entire customer journey becomes smoother. Leads […]
Determining whether to focus on short-term or long-term marketing (also known as transactional vs. relationship marketing) can be tough. However, when you’re building your marketing plan, it’s important to weigh the pros and cons of both. Commonly, marketers are drawn to short-term marketing tactics. This is because they produce results quickly, justify spend immediately, and […]
When it comes to launching a product or growing a business, strategy is everything. Two terms that often come up in these conversations are “go-to-market strategy” and “marketing strategy.” At first glance, they may seem interchangeable. After all, both focus on getting customers and generating revenue. But in reality, they serve very different purposes, and […]
61% of marketers find that lead generation is the biggest challenge that they face. Knowing this, it’s easy to see why marketers are looking for new ways to generate leads, without taking their time away from other pressing tasks. That’s where automation comes in. While traditional forms of lead generation can be time-consuming, automating your […]
B2B marketing has always been complex, but in recent years it has become even more difficult for companies to stand out and connect with their target audience. While there are more tools, channels, and strategies available than ever before, that also means more competition, higher costs, and new challenges that marketers didn’t face just a […]
It’s almost impossible to get by without integrating and automating your workflow. Most software you use will have native integrations, but they don’t always integrate with the software you hope for. This is where Zapier integrations for marketers comes in handy as they allow you to set up integrations with thousands of different applications and […]
You put time, money, and effort into driving people to your website. Your ads get clicks, your SEO strategy works, and traffic is increasing month over month. But, when you check your conversion rate, your website visitors don’t convert. Visitors are coming, but they aren’t filling out forms, booking demos, or making purchases. Low conversion […]
