Upstream vs Downstream Marketing: Which Should You Use?

Upstream vs downstream marketing is often a conversation among marketing and sales teams. But which is better for your business? The two terms refer to different, but equally important marketing tactics. But, so many companies are focused more on downstream marketing. However, the most successful businesses will start their marketing efts with upstream marketing, and […]

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Upstream vs Downstream Marketing

Upstream vs Downstream Marketing: Which Should You Use?

Upstream vs downstream marketing is often a conversation among marketing and sales teams. But which is better for your business? The two terms refer to different, but equally important marketing tactics. But, so many companies are focused more on downstream marketing. However, the most successful businesses will start their marketing efts with upstream marketing, and […]

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101 Marketing Stats You Need to Know in 2025

101 Marketing Stats You Need to Know in 2025

100% of marketers need to stay up to date on marketing best practices. Trends shift, technologies advance, and consumer behaviors change so quickly that it’s crucial to stay informed. Our list of the top 101 marketing stats you need to know provides a comprehensive look at the data shaping our industry. Before we jump right […]

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Full Funnel Marketing Strategy

Why You Need to be Using a Full Funnel Marketing Strategy

According to a study by HubSpot, 68% of B2B companies do not leverage a full funnel marketing strategy. Instead of guiding prospects smoothly from initial awareness to final purchase, many businesses focus only on specific steps, often targeting leads who are ready to buy while neglecting those who are just beginning to explore solutions. In […]

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The Best Sales Follow Up Emails in 2021

How to Write the Best Sales Follow Up Email for 2024

Email may be the most convenient way to follow up with a prospect after an initial intro, demo, sales call, etc. However, there is one significant drawback to email follow-up. How do you stop your email from getting lost in the sea of emails received daily? Well, as I am sure you have guessed, we […]

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10 Ways B2B Companies Can Use AI for Marketing

10 Ways B2B Companies Can Use AI for Marketing

Artificial intelligence, or more commonly known as AI, has been a hot topic over the past few months. And, it is changing the way we do business. Using AI for marketing can help improve business operations, increase efficiency, and enhance customer satisfaction. In this article, we dive deep into how you can use AI for […]

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Reddit Marketing Tips for B2B Companies Large

Reddit Marketing 101: How to Use Reddit to Reach a Large Audience

Since Google announced its expanded partnership with Reddit in 2024, marketers have been wondering whether or not to start posting on the platform to get in front of their target audience. To give you a sneak peak, yes, marketers should absolutely leverage Reddit marketing as a part of their marketing strategy. In this article, we […]

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Reasons Why You're Failing To Generate B2B Leads

15 Reasons Why You’re Failing To Generate B2B Leads

Generating leads is a crucial part of business, yet so many companies struggle to meet their lead generation goals. Whether it’s attracting the right audience or converting leads into paying customers, failing to generate B2B leads can put your company in a tough position. In this article, we’re going to go through the top 15 […]

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Email Marketing Strategy: Tips, Examples and How-To's

Email Marketing Strategy: Tips, Examples and How-To’s

The world of email marketing is endless, and it can be hard to decide what your email marketing strategy should be. From sales and promotions to follow-ups and newsletters, there are countless guidelines that go into crafting the perfect email. Lucky for you, we have put together a list of best practices, with examples, to […]

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SEO Impacts B2B Lead Generation

How SEO Impacts B2B Lead Generation

Generating high quality leads is often the main focus for B2B companies. In fact, according to a HubSpot report, 50% of marketers consider lead generation to be their first priority in marketing campaigns. While you may be using a variety of marketing tactics to generate leads, SEO remains one of the most effective ways to […]

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How to Create a Marketing plan

How to Create a Marketing Plan: 7 Steps

A marketing plan will provide a roadmap of your company’s marketing strategies. Whether you are starting a new company, or looking to re-vamp your existing marketing strategies, a well-thought-out marketing plan can be the difference between success and failure. In this article, we will walk you through 7 steps that will help you strategize your […]

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SEO vs SEM

SEO vs SEM – Which Is Better?

SEO vs SEM and which is better is a common question between marketing professionals. Marketers are typically very data and result-driven, so it can be hard for us to patiently wait out the success of SEO initiatives. On the other hand, SEM provides almost immediate results with the data to back it up. But if […]

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How B2B Salespeople Can Find the Right Decision Maker

How B2B Salespeople Can Find the Right Decision Maker

Connecting with the right decision maker can be the difference between making a sale or not. But, with 40% of salespeople reporting that prospecting is the most challenging part of sales, it’s easy to see how your team can miss out on deals. And, that’s exactly why we have put together this article on how […]

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