SEO vs SEM and which is better is a common question between marketing professionals. Marketers are typically very data and result-driven, so it can be hard for us to patiently wait out the success of SEO initiatives. On the other hand, SEM provides almost immediate results with the data to back it up. But if […]
SEO vs SEM and which is better is a common question between marketing professionals. Marketers are typically very data and result-driven, so it can be hard for us to patiently wait out the success of SEO initiatives. On the other hand, SEM provides almost immediate results with the data to back it up. But if […]
Connecting with the right decision maker can be the difference between making a sale or not. But, with 40% of salespeople reporting that prospecting is the most challenging part of sales, it’s easy to see how your team can miss out on deals. And, that’s exactly why we have put together this article on how […]
Tracking website conversions is essential. By tracking conversions on your website, your marketing team can see how effective all of your campaigns are. If you don’t track conversions, your marketing is often done blindly. As a result, it can be difficult to improve. That’s exactly why we have put together this article to help you […]
Generating leads is essential for business growth. Companies are constantly searching for innovative ways to find potential customers and grow their client base. One strategy that has gained traction over the years is buying business leads. However, while this tactic may seem like an attractive shortcut, there are several factors to consider. This includes the […]
Businesses are always trying to improve their email marketing efforts as it can be one of their most useful tools to generate leads. Email marketing remains to have a high ROI (return on investment) of $42 to every $1 spent. In order for you and your team to see the benefits of email marketing, first, […]
Closing a deal is often the most challenging yet rewarding part of the sales process. Unlike B2C sales, B2B deals tend to be more complex, involving multiple decision makers, longer sales cycles, and higher financial stakes. Because of this, your B2B sales closing techniques are crucial. That’s why we put together this article of the […]
It can be intimidating to implement marketing as a small business. There are so many aspects that go into marketing, and it can be even harder as a small business. However, if done right, marketing can grow your business exponentially. If you don’t know where to start, or how to improve your current marketing strategies, […]
Success doesn’t come overnight. It requires consistent effort, careful planning, and a strategy that allows you to pivot quickly when necessary. One of the best ways to maintain focus, adapt to changing market conditions, and ensure measurable progress is through a quarterly marketing plan. In this article, we are going to go through what a […]
It is not hard to see why video marketing is becoming so popular. As we consume more video content on social media, video streaming sites, and streaming services. We are getting more familiar with the idea of getting the information we need through videos instead of text. To start, they are easier to digest than […]
While some companies may argue that cold calling is outdated, it continues to drive results when done right. However, it’s no secret that converting a cold call into a sale can be challenging, even for the most experienced salespeople. If you’re looking to improve your cold calling conversion rates, you’re in the right place. Before […]
To truly optimize your marketing efforts and get the most bang for your buck, you need to understand your average cost per lead (CPL) across different channels. This data helps pinpoint where to invest more heavily and where to adjust strategies. Whether you’re just starting out or scaling an established B2B marketing campaign, tracking and […]
Creating the perfect email onboarding sequence is an essential step in your marketing strategy. Companies that properly onboard their new clients will be more likely to retain long-term clients. If you want to learn how to create or even improve your email onboarding sequence, you’re in the right place! Keep reading to learn how to […]
