Determining whether to focus on short-term or long-term marketing (also known as transactional vs. relationship marketing) can be tough. However, when you’re building your marketing plan, it’s important to weigh the pros and cons of both. Commonly, marketers are drawn to short-term marketing tactics. This is because they produce results quickly, justify spend immediately, and […]
Determining whether to focus on short-term or long-term marketing (also known as transactional vs. relationship marketing) can be tough. However, when you’re building your marketing plan, it’s important to weigh the pros and cons of both. Commonly, marketers are drawn to short-term marketing tactics. This is because they produce results quickly, justify spend immediately, and […]
When it comes to launching a product or growing a business, strategy is everything. Two terms that often come up in these conversations are “go-to-market strategy” and “marketing strategy.” At first glance, they may seem interchangeable. After all, both focus on getting customers and generating revenue. But in reality, they serve very different purposes, and […]
61% of marketers find that lead generation is the biggest challenge that they face. Knowing this, it’s easy to see why marketers are looking for new ways to generate leads, without taking their time away from other pressing tasks. That’s where automation comes in. While traditional forms of lead generation can be time-consuming, automating your […]
B2B marketing has always been complex, but in recent years it has become even more difficult for companies to stand out and connect with their target audience. While there are more tools, channels, and strategies available than ever before, that also means more competition, higher costs, and new challenges that marketers didn’t face just a […]
It’s almost impossible to get by without integrating and automating your workflow. Most software you use will have native integrations, but they don’t always integrate with the software you hope for. This is where Zapier integrations for marketers comes in handy as they allow you to set up integrations with thousands of different applications and […]
You put time, money, and effort into driving people to your website. Your ads get clicks, your SEO strategy works, and traffic is increasing month over month. But, when you check your conversion rate, your website visitors don’t convert. Visitors are coming, but they aren’t filling out forms, booking demos, or making purchases. Low conversion […]
Redesigning your website is a great way to impress your current customers while enticing prospective customers. But, we all know that a website redesign is no easy task. A lot of time, money, and effort go into creating the perfect website. With all of the tools and resources out there, it can be very difficult […]
Sales can feel overwhelming. There are always more leads, more emails, and more calls than there’s time for. What if you had a way to know where to focus first, which prospects matter most, and how to make every conversation count? AI can help. It doesn’t replace your skills, it makes your job easier, giving […]
As marketers, we are always on the hunt for new tools and software to improve our work. This is where generative AI, or genAI, comes into play. It has the ability to create original text, images, and even video, and many businesses are already weaving it into their workflows. But what does that actually mean […]
We are always looking for even more insight on our prospective clients and industry. Data mining might be the perfect way for you to do just that. Through a four step process, you are able to gain a unique insight into your prospect’s thought process. In turn, you can use this to optimize your marketing […]
Staying ahead of your competition requires more than just intuition. In this day in age, it requires data-driven decision-making based on trends in your industry. That’s where business intelligence comes into play. With the help of business intelligence tools, your company can collect, analyze, and visualize data to make better decisions. Before we dive into […]
Without a steady stream of new leads, it’s difficult for sales teams to hit their targets, and it becomes nearly impossible for businesses to grow. Whether you are a small company just getting started or a large organization with years of experience, understanding how to effectively generate leads is key to sustainable growth. In this […]
