10 Marketing YouTube Channels You Need to Subscribe to

As a marketer, it can be difficult to keep up with industry best practices, trends, and tools. But, fortunately thanks to marketing YouTube channels, you can keep up to date with these best practices in an easy to consume format. Whether you want to improve your social media marketing, SEO, content creation, or any other niche within marketing, YouTube is an easy and free way to continue learning. In this article, we are going to go through the top 10 marketing YouTube channels that you need to be following. First, let’s go over why choose YouTube as your learning platform over other websites.

Why YouTube is a Great Place for Marketing Insights

Over the years, YouTube has evolved far beyond pure entertainment. YouTube’s video format is ideal for visual learners. Especially when marketing often involves complex concepts like analytics, content creation, and branding strategies. Many seasoned marketers and industry leaders share their expertise on YouTube without charging a dime, providing insights that are practical, actionable, and relevant. Beyond videos, the comment section on YouTube can be a great way to learn even more about marketing tips and tricks from real-world marketers. And, one of the most enticing reasons is it’s free. With this in mind, let’s go over our list of the top 10 marketing YouTube channels that you need to look into.

Top 10 Marketing YouTube Channels to Subscribe to

Now that you have a thorough understanding of why YouTube is such a great way to learn more about marketing no matter your skill level, you’re probably wondering what are the best channels to subscribe to. Now, let’s go over the top 10 marketing YouTube channels you need to keep up with.

1. HubSpot

HubSpot’s YouTube channel is a great resource for both inbound marketing and sales strategies. Their videos do a great job of simplifying marketing topics. These include content marketing, email marketing, and of course, customer relationship management. HubSpot also emphasizes the importance of aligning your marketing efforts with the customer journey, ensuring you build meaningful connections with your audience. Whether you’re learning how to structure a marketing funnel or exploring the nuances of lead nurturing, HubSpot ensures you walk away with strategies you can implement immediately. They also frequently feature case studies, offering real-world examples of how businesses succeed using inbound marketing principles.

2. Neil Patel

Neil Patel is one of the most recognizable names in digital marketing. And, his YouTube channel is an extension of his expertise. Known for his in-depth tutorials on SEO, content marketing, and analytics, Neil’s channel is a great place for marketers who want to learn more about data-driven strategies. He breaks down complex topics into clear, actionable steps, making his videos accessible to marketers of all experience levels. One of Neil’s strengths is his ability to blend creativity with analytics. This helps marketers understand how to optimize content while staying innovative.

3. Gary Vee

Gary Vaynerchuk, widely known as GaryVee, brings an energetic and unfiltered approach to marketing. His YouTube channel combines motivational talks, practical advice, and an insider’s look at his entrepreneurial journey. Gary’s content emphasizes the importance of personal branding, social media strategy, and staying authentic in your marketing efforts. His unique style, blending straight talk with actionable strategies, resonates with marketers looking to make bold moves. Gary’s ability to predict and capitalize on trends makes his channel a must-watch for those who want to stay ahead.

4. Visitor Queue

Visitor Queue’s YouTube channel is tailored for B2B marketers who want to learn more about lead generation and marketing tips. Our videos explore innovative ways to identify and engage with website visitors. And, provides actionable insights on how to convert traffic into qualified leads. Our series What the Growth!? gives a fun spin on marketing tips that B2B companies should try out. For example, using Zapier to automate business processes and how to update old content to ensure it ranks better today.

5. Think with Google

Think with Google focuses on marketing tutorials from experts in privacy, digital transformation, and AI. Their videos often explore how businesses can leverage Google’s tools. This includes Google Ads and Google Analytics, to drive growth and improve customer engagement. Think with Google also highlights case studies from various industries. Here, it has practical examples of how companies succeed using innovative digital strategies. If you’re looking to understand the future of digital marketing or learn how to make the most of Google’s tools, this channel is a great subscription.

6. Video Influencers

If you’re looking to incorporate YouTube into your marketing strategy, Video Influencers is the channel to watch. They focus on helping creators and businesses grow their YouTube presence through actionable tips and proven strategies. From improving video engagement to building a loyal audience, Video Influencers provides step-by-step guidance on how to succeed on the platform. Their interviews with successful YouTubers add an extra layer of insight. This offers practical advice from those who have already achieved great results.

7. Brian Dean

Brian Dean, founder and CEO of Backlinkio, is an expert in SEO and content marketing. Known for his no-fluff, results-driven approach, Brian shares actionable strategies that are backed by data and proven to work. His videos cover a range of topics, from building high-quality backlinks to optimizing content for better rankings. Brian also does a great job with his “For Beginner’s” series, like SEO for Beginners.

8. Hootsuite

If you are looking to learn more about social media best practices, Hootsuite’s YouTube channel is a great place to start. They offer a wide variety of tutorials, pre-recorded webinars, and social media best practices. Their personality also helps to make the videos easier to understand complex topics. Take a look at Hootsuite’s Social Selling playlist, you’ll learn a lot about leveraging customer relationships to make sales.

9. Pat Flynn

Pat Flynn, from the well-known Smart Passive Income podcast, also frequently shares YouTube videos. The topics that he talks about are often about personal branding, entrepreneurship, and software tutorials. Pat’s channel is ideal for those looking to start their own business or try to build multiple streams of income. 

10. The Content Marketing Institute

The Content Marketing Institute, or CMI, is a popular marketing YouTube channel. It talks about everything from content strategy to SEO and business best practices. They share both long form videos, Shorts, and live sessions to help their audience. Whether you’re looking to refine your content marketing skills, stay updated on industry trends, or learn from top marketing leaders, CMI provides practical ways to improve your business.

What’s Next?

YouTube has become one of the most valuable resources for marketers looking to continue their learning. Whether you’re looking to learn more about social media, SEO, content marketing, or lead generation, there will be a marketing YouTube channel there to help. After all, we all know that the key to success in marketing is continuous learning. And, YouTube provides an accessible way to do so.