Let’s face it, the world revolves around social media. As a result, companies have to go where their customers spend a lot of their time. Whether you are in a content rut or you are short on time, it can be tricky to come up with and execute social media posts that are aligned with your branding all while enticing your target audience. That’s why we came up with a list of the 10 best social media post ideas for your company. Before we go any further, let’s quickly go over the benefit of social media for B2B companies.
Benefit of Social Media for B2B Companies
Some B2B companies are hesitant to use social media channels as they don’t think they need to. However, social media can be an asset for B2B companies to generate leads, build relationships, and gain a positive reputation in the industry. Not to mention, you can do all of this for free with organic social media posts. It’s essential that you consider what channel you are going to be posting on prior to creating any content.
Choose Your Channel
What you post to your social media may vary depending on the channel. Changing the size of your images, hashtags, emojis, and copy can improve your follower’s experience. Not everything that you post on your Instagram will make sense on your LinkedIn page, and vice versa. It can take some trial and error to figure out what kind of content performs the best on each channel. Keep this in mind when planning and executing your company’s social media posts.
When it comes to social media post ideas, it’s important to keep the 80/20 rule in mind. What is the 80/20 rule you ask? Essentially, this means that 80% of your social media posts should be content that will be interesting and educational for your audience. The remaining 20% can be promotional content that shows off your company. You don’t have to follow this rule to a tee, but it’s a good starting point. Now that we have our social media basics out of the way, let’s jump right into the 10 best social media post ideas that your B2B company should be using.
1. Customer Testimonials
Customer testimonials are a great way to show your followers how happy your current customers are. Whether they be in the form of quotes, video testimonials, or even reviews, these customer testimonials will provide your followers with a lot of value. This is because social proof is so important. Social proof refers to the idea that people are easily influenced by others’ opinions. With this in mind, by sharing positive testimonials, your followers will believe that they can also see success with the help of your company.
2. Blog Articles
It’s not easy to create high quality and relevant blog articles. It takes a lot of time and energy to research topics that are related to your industry and publish them on your website. So, why not share them on your social media pages? Blog articles are a great way to get your company in front of a relevant audience, and use these website visits for remarketing. By using relevant hashtags, you can increase your visibility. Using a call to action and linking to your other supporting articles can help your visitors keep reading and stay on your website.
3. Announcing Upcoming Features
One of the most exciting social media post ideas that your B2B company can share are announcements for upcoming features and new features. A great example of this is when we were announcing our rebrand. We shared our very first logo, our current logo, and our brand new logo to our followers to announce our rebranding and updated website. Posts like this tend to get a lot of great feedback and engagement, although you probably won’t be able to post new features all that often.
4. LinkedIn Carousel Post
Recently LinkedIn has introduced a new post format for companies, organic carousel posts. All you have to do is upload a PDF with the different pages, and LinkedIn will format it and add in the arrows. You may have seen large companies like Hubspot taking advantage of this new feature. It is a great way to repurpose your blog article content, tips and tricks that your audience may find helpful, or any other list that your audience might find helpful.
5. New Employees
Growing your company is very exciting. Sharing that you are welcoming new employees is a great way to connect with your audience, form a bond, and come across more personable. As a B2B company, there is a good chance that you may never contact your clients more than an email or a demo over Zoom. So, this can be a great opportunity to seem more relatable and personable for your audience. Sharing your new employees can also be helpful if they are going to be in sales or will have regular contact with your clients. This can help them put a face to the name and build trust.
6. Employee Achievements
Although employee achievements may not be directly related to your company, it can help build your relationships and reputation in the industry. As an example, if your company’s CEO is getting an award, it’s a great idea to share their accomplishment in a social media post. These accomplishments can help your company stand out from competitors. In addition, it can help your followers trust you more and think that your company will provide better service.
7. Video Series
Video series, like our very own What the Growth!?, can be insightful and fun for your audience. It can be a good change of pace in terms of content, if your company depends on a lot of written formats, like blog articles. Posting your video series on YouTube can gain traction there, as well as sharing the link on your social platforms. We also see companies turning their video series into blog articles to rank for relevant search results. A lot of B2B companies don’t think that a video series will benefit them, but if done right, your followers can love it.
8. Expert Quotes
Your company can share quotes from your CEO, managers within your company, or even industry experts outside of your company. Expert quotes can be a nice and easy way to share your expertise and provide tips and tricks for your audience. Below is an example of an expert quote that we have personally shared on our social media channels. These tend to get a lot of engagement, which can help get your company’s name out there. Ensure that the expert quote is related to your industry and will attract the right audience.
If your company is hosting a webinar, sharing it to your audience can get it in front of relevant people. In turn, it can increase the number of sign ups that you receive. You have probably seen your fair share of companies sharing information and a sneak peak into their webinar in the past. A short video clip, an image, or even an infographic can be great ways to announce your webinar. When the webinar has completed you may be able to share a link to the recording on your social media, gated behind a sign up or access form. So, you can still gather the contact information of those who couldn’t attend the webinar live.
10. Sharing Content From Complimentary Companies
As a B2B company, there is a good chance that you work with companies that are complementary to yours. As an example, if you are a software company, you might integrate with popular CRMs to make your client’s lives easier. If you notice that one of the companies that you integrate with has had a big update or announcement, you can share it to your own company’s social media. This can help your customers and prospective customers see that you integrate with them. In turn, this could encourage them to learn more about this integration. This is a win-win for both parties.
Need More Ideas?
If you are in a content slump, check out what other companies are posting on their social media channels. Take a look at your competitors as well as industry leaders. When looking at your competitors, see what kind of engagement they receive on certain types of content, and if they are doing anything that you’re not. On the other hand, check out industry leaders, like Mailchimp. These companies have huge marketing and content creation teams, and are usually the first ones to post new types of content. Keep in mind, don’t copy other companies, use their content as inspiration to improve yours.
Identify Companies Acquired by Social Media
As a B2B company, you’re probably wondering who is engaging and clicking on your organic and paid social media posts. With the help of Visitor Queue, you can identify them. Simply by adding a tracking script to your website, you are able to identify exactly what companies are visiting your website, along with how they were acquired, what pages they viewed, and how long they spent on each page. This can help you gauge if your social media content, as well as other lead generation efforts, are attracting the right kind of visitors. Additionally, your team will gain access to the company’s employee contact information to help you reach out with a request or proposal. Visitor Queue is a highly rated lead generation and website analytics platform, boasting 4.4 out of 5 stars on G2 Crowd. Start your free trial of Visitor Queue today and stop losing leads.
There are a ton of different social media post ideas that your B2B company can take advantage of. Whether you are looking to increase your brand awareness and recognition, build trusting relationships, or even convert prospects into paying customers, social media can be a great asset for your business. If you have any questions about using Visitor Queue to identify your website visitors, do not hesitate to reach out.