As a sales professional, you’re always looking for ways to improve communication with your prospects. But, we all know how easy it is to get stuck using the same follow ups and cold outreach emails for every new prospect. With the help of ChatGPT, an AI software, you can switch up your messaging to be more unique and effective. The options are truly limitless when it comes to ChatGPT for sales, but there are a few best practices that go along with it. That’s exactly why we chose to write this article on the 10 best ways to use ChatGPT for sales. Before we jump right in, let’s go over what ChatGPT even is.
What is ChatGPT?
I’m sure you have heard of ChatGPT by this point. It has taken the B2B industry by storm, and many sales professionals are asking how they can use ChatGPT for sales in their own industry. Essentially, ChatGPT is an artificial intelligence, or AI, software that can answer prompts or messages based on information that you give it. As you can see, this can be extremely useful for those in sales roles. Now that you have a general idea of what ChatGPT is, let’s dive right into how you can use ChatGPT for sales enablement.
10 Ways to Use ChatGPT for Sales
There are a ton of different ways that you can use ChatGPT for sales. Here are a few of the best ways to utilize ChatGPT for sales and make your life a little easier.
1. Follow Up Emails
Writing follow up emails is never fun. But, using ChatGPT can make it a little easier. The best way to get the most accurate answer is to copy and paste your prospect’s email into ChatGPT, and then ask it to reply. Give the platform a general idea of what you want to say, and ChatGPT will generate a response. Once you get a response, thoroughly read it through and infuse your personality where you can.
2. Generate Cold Outreach Messaging
Let’s face it, it can be very difficult to come up with cold outreach messaging. Whether you are sending an email, LinkedIn message, or even Twitter direct message, ChatGPT can be used to craft an ideal message based on each platform’s best practices. Simply enter in what platform you are reaching out on, a general idea of what you want to say, and a brief description of what you want to accomplish. It can also be helpful to include what call to action you want to include, as this will help ChatGPT come up with the best format.
3. Facing Writer’s Block
We all know that writing can be difficult. With the help of ChatGPT, you can overcome writer’s block and generate some ideas that will help you write in no time. If you have something that you need to write, whether it’s an email, an update for a client, or anything in between, you can go to ChatGPT for inspiration. Remember, when using this tool, you’ll want to ensure that you are double checking everything it spits out before hitting send to ensure that all of the information is correct and on brand.
4. Research, Research, Research
One of the less exciting parts about sales is the research that can go into it. This could include research about a company, industry, job title, or even what tools the prospect is currently using. Instead of scouring through Google, LinkedIn, or their website for answers, you could turn to ChatGPT. If you have specific questions, you can input a link to their website and ask away. Keep in mind that this software’s knowledge cutoff is September 2021, so you may need to fact check.
5. Come Up With Enticing Questions
It can be tricky to come up with new and enticing material. It’s easy to get caught up in the rut of using the same questions over and over again, and not personalizing as much as you could. Input the question that you want to ask your prospect, but ask ChatGPT to put a spin on it. You could ask ChatGPT to make something funny, cheeky, enticing, etc, which can help you increase your engagement rate with questions.
6. Summarize Notes from Meetings
When you end a meeting with a prospect, you should always follow up with them with a summary of what you talked about, and what next steps you are taking. But, it can be hard to take notes or remember to follow up right away. Instead, you can record your Zoom meeting or phone call, grab the transcript, and ask ChatGPT to give you a summary of what you talked about. You can ask for the summary to be a certain number of sentences or words to help keep it concise. This is extremely helpful if you are a busy salesperson who is constantly on the go!
7. Brand Voice
We know that brand voice is important, but it’s not always easy to convey this type of messaging. So, you can paste previously written content, plus the new piece of content, and ask ChatGPT to write the second paragraph with the same brand voice as the first paragraph. This can help you stay on brand, and represent the business well.
8. Perform a Competitor Analysis
When you are trying to understand all of the options on the market, the information can seem endless. You can turn to ChatGPT to gather information, pull out key points, benefits, drawbacks, pros, cons, and more. This can help speed up your research process and help you better understand what the other options on the market offer. Then, you can better frame your pitch, answer questions, and respond to concerns.
9. Personalize Messaging
Oftentimes salespeople get stuck using the same templates. It can be hard to come up with original content every time you reach out or reply to prospects. So, you can paste your usual response into ChatGPT, and ask for it to re-word the message. You can enter in the prospect’s name, company, industry, or any other information that is relevant to the response. In just a few seconds, ChatGPT will spit out a personalized message that you can send to your prospect!
10. Discover Sales Trends
Although we try out best to keep up with trends in the industry, it’s not always possible. So, you can always turn to ChatGPT to discover trends, new ideas, interesting topics, or even get a different point of view on your ideas. This can help you stay on top of new trends, without spending too much time digging through LinkedIn or various blog articles to try and come up with new sales ideas.
As you can see, there are a number of ways that you can use ChatGPT for sales. It can be a great tool in any salesperson’s arsenal if used correctly. Remember, it’s important to always double-check stats and ensure information is correct when using this tool, as it’s not a miracle worker. If you’re looking to keep up with sales trends, take a look at our article B2B Sales Trends to Look Out For in 2023!