In today’s marketing world it is almost impossible to get by without integrating and automating your workflow. Most software you use will have native integrations, but they don’t always integrate with the software you hope for. This is where Zapier integrations for marketers comes in handy as they allow you to set up integrations with thousands of different applications and automate your workflows seamlessly. Zapier calls their process “Zaps”, it asks you what integrations you would like to set up and you create a trigger in one application and create an action you would like the other application to do. From that moment on, you leave the rest in the capable hands of the wizards at Zapier to automate all your data integrations – leaving you wondering how you went on for so long without setting this up.
Not only will setting up automation among an endless number of software applications make your team’s life easier, but it also allows you to take on new approaches and create new ideas on who to reach and how. With more time on your schedule, you are able to discover new avenues to get new clients and grow your business quicker and more efficiently. Having all your data in one place allows you to find who you’re looking for quickly and have access to all their information immediately instead of searching multiple different software to find the information needed to serve them best. By helping your customers more efficiently they are able to leave that experience happy and are more likely to build a meaningful relationship with not only you and your team but your brand. Below, we’ve put together the 5 best Zapier integrations for marketers.
Everyone is familiar with Mailchimp in one way or another. You are able to create email campaigns and lists within their dashboard to help your team reach out to leads and close deals. With this integration, you are able to share any and all ideas with your Mailchimp dashboard and use its tools given to you to help you build your lists and take your marketing further.
ClickFunnels is a fantastic way to help guide your leads through the entire sales process so they don’t get lost and you are able to answer any questions they may have. With the Zapier integrations for marketers, you are able to update any email campaigns you have with new ClickFunnel information or create campaigns based on this information. There are multiple different integrations to take advantage of to better assist your team in the sales process.
Infusionsoft by Keap is an all in one marketing and sales automation tool for small and medium-sized businesses. By utilizing Infusionsoft you are able to seamlessly combine your CRM, email marketing and e-commerce into one easy to use dashboard. Create new contacts effortlessly from your other applications through the automated integration from Zapier and house all your data in one location.
HubSpot is a great centralized location for all things marketing allowing you to gather information from other applications to sort it correctly and use it accordingly. By using Hubspot and Zapier you are enabling your marketing team to use all the resources they are able to gather to create the most targeted campaigns they are able to. This helps build contact lists for your sales team to reach out to and convert more sales.
Eventbrite allows you to manage and promote all your events so that you can focus on selling them out and reaching the most number of people. By using the software you are able to focus on what is needed by you in order to pull off the best event for your customers and ensure they are getting everything they need out of it. By allowing the software to do what it does best you are ensuring your customers build a more meaningful relationship with your brand and will come back. Zapier allows you to send all your attendees to a centralized location so your marketing team has access to your active customers and create specialized campaigns for them.
Everyone knows how important social media is in today’s business world, and how you must stay relevant and continue to post on social media. What better platform for businesses is there than LinkedIn and what better-centralized location is there to find out all the information you need to know on an individual and what is going on in their professional life? Using LinkedIn you are able to find out all the information on businesses and their employees you need and use that information to better understand what they are interested in and who is the key decision-maker and how you can reach out to them.
Visitor Queue is a powerful website visitor identification tool that makes use of IP address identification to allow your sales and marketing team to understand which companies are visiting your website. It also provides information on which pages your visitors spent time on and for how long they were there. Zapier allows all your new leads Visitor Queue identified for you to get sent to the application of your choice so you can build your contact list and follow up with leads to close more sales.
Final Thoughts: Best Zapier Integrations for Marketers
Using automation software in order to combine all your important software applications into one spot is extremely important to not only your marketing team but also to your sales teams and other arms. By combining your information into one centralized platform you are allowing your team to do what they were hired for and focus on reaching customers and closing deals. When your sales team goes into your centralized software they are able to see all the data you have gathered on each company and use this data to better serve them in closing a deal. Most importantly, in order to get those leads, your marketing team needs to understand who to reach and how to reach your ideal customer profiles and allow all your data to converge into one location.