How to Get More Leads in 2024

Looking to get more leads? You’re in the right place! Generating high-quality B2B leads is crucial for sustainable growth and business success. With advancements in technology and evolving customer expectations, lead generation efforts need to constantly change along the way. In 2024, B2B companies must adopt innovative lead generation strategies in order to stay ahead of the curve and remain competitive. In this article, we will dive deep into various tips and tricks to show you how to get more leads this year.

Leverage Content Marketing

We often hear that content is king. That’s because time and time again content marketing has proven to be a powerful tool for attracting and engaging B2B leads. By creating valuable content, like blog articles, whitepapers, case studies, eBooks, webinars, and more, you can position your company as a thought leader in your industry. This is because your audience will learn to trust your company as a reputable source of information. Plus, if you optimize your content for search engines and share it on social media, you can reach an even wider audience. 

Host a Webinar

Webinars have become more and more popular over the last few years. Especially with companies embracing work from home and hybrid work options. Typically, webinars are focused on a topic that is relevant to your company, with an industry leader hosting it. When your company is hosting a webinar, try to make it educational instead of promotional. Webinars are a great way to get your company out there, engage a relevant audience, and collect contact information. Plus, once the webinar is over, you can keep the webinar as a piece of gated content on your website. This will allow you to continue collecting more leads.

Optimize Your Website

Your website plays a vital role in attracting and converting leads. And, if your website was optimized a few years ago, there’s a good chance it’s not as optimized as it could be today. Implementing lead capture forms, updating your call-to-action buttons, and optimizing your landing pages are essential for continuously driving conversions. Plus, don’t forget to ensure your website is mobile-friendly, fast, and offers a seamless user experience. If you’re unsure if your current landing pages are as successful as possible, try A/B testing different formats!

Boost Your Organic Ranking

While paid search engine marketing is important, companies should also prioritize organic search engine marketing. When your website ranks higher in organic search results, it becomes more visible to potential customers, which can increase your chance of generating B2B leads. Not to mention, it can also boost your credibility and trustworthiness. By writing high-quality content, using keywords, and metadata, your website will have a better chance of ranking well. Plus, SEO is a free way to get more eyes on your website, which is always a win!

Harness the Power of Influencer Marketing

As a B2B company, you might think that influencer marketing is not for you. However, influencer marketing is not limited to B2B industries. Collaborating with industry experts and thought leaders can get your company in front of thousands of people, which can boost your B2B lead generation efforts. Try to find influencers who resonate with your target audience and have expertise in your niche industry. Encourage them to create content, participate in webinars, or endorse your brand. 

Utilize Workflow Automation

Workflow automation is a hot topic these days, and for good reason. Essentially, workflow automation refers to automating tasks that you complete on a regular basis to save you time and reduce human errors. By automating your lead generation tasks, like following up, sending resources, and more, you can ensure your leads are taken care of in a timely manner. By automating these tasks, you can spend more time doing other more meaningful tasks, which can hopefully result in more leads.

Social Selling

A strong social media presence is essential. Because of this, B2B sales reps should turn to social selling as a sales tactic and lead engagement strategy. If you’re not familiar with social selling, it is the practice of your sales team connecting with prospects, industry professionals, and current clients to build relationships. Commenting and engaging with them can keep your company’s name at the top of their mind, so when they are searching for a solution, yours may be the first they test out. Without a doubt, LinkedIn is the most effective and popular social media channel for B2B sales professionals to social sell on, as this is where their prospects spend the most time.

Take Advantage of Lead Generation Software

While there are a number of strategies that you can use to get more B2B leads, the easiest and most foolproof way to generate leads is with the help of a lead generation software. There are a ton of lead generation software on the market that can do different things, but here are our favorites.

Visitor Queue

The first lead generation software on our list is Visitor Queue. With a unique form of IP address reversal, Visitor Queue can identify the companies that visit your website. We also provide how each company got to your website, the pages they viewed, and how long they spent on each page. This can help you see if your marketing strategies are attracting the right kind of visitors. But, it doesn’t stop there. Visitor Queue can also provide employee contact information like email addresses, phone numbers, and links to their social media channels. Send these leads directly to your CRM or connect with them on LinkedIn to begin social selling! Visitor Queue has 4.5 out of 5 stars on G2 Crowd.

Hubspot

Hubspot is a popular CRM, or customer relationship management, software that manages leads. But, they also offer a variety of lead generation tools. With Hubspot, you can build landing pages, contact forms, as well as build email drip campaigns to follow up with your new leads. Hubspot is relatively easy to use, and offers a number of learning resources in case you do grt stuck along the way. They have 4.4 out of 5 stars on G2 Crowd.

Pipedrive LeadBooster

If Pipedrive is your CRM of choice, and you are looking to generate more B2B leads, then their add-on LeadBooster may be a great option. LeadBooster is a powerful and easy-to-use lead generation tool that can capture inbound and outbound leads before they drift elsewhere. Features include a chatbot, live chat, web form builder, and access to their lead database. You are able to add LeadBooster to your current CRM plan for $32.50 per month. Pipedrive as a whole has 4.2 out of 5 stars on G2 Crowd, keep in mind this is not specifically their lead generation tool.

Leadpages

Leadpages proclaims that they are the number one landing page builder on the market. Their drag and drop builder makes it easy to create fully optimized, user friendly, and aesthetic landing pages. And, optimized landing pages can help you convert more of your website visitors into paying customers. Not to mention, Leadpages integrates with your existing CRM system to send leads directly there for seamless follow up. Leadpages has a 4.3 out of 5 star rating on G2 Crowd.

OptinMonster

Last but certainly not least, we have OptinMonster. OptinMonster is a B2B lead generation software that offers a variety of features including form builders, pop ups, exit intent pop ups, A/B testing, and access to analytics on each tool that you use. They also have a variety of integrations with CRM platforms so you can follow up in a timely manner. OptinMonster has 4.3 out of 5 stars on G2 crowd.

Stay up-to-date on Trends

While this may not specifically be a B2B lead generation tool, but staying up to date on current trends in the industry is very important. An example of this could be following emerging software trends, like how hot AI is on the market right now. Even just a few years ago AI was nowhere near how popular it is today, so staying on top of trends like this can help you be one of the first companies to try things out and gain a competitive edge.

What’s Next?

As you can see, there are a number of ways that you can get more B2B leads this year and beyond. While there is no one-size-fits-all solution to lead generation, these are some of the best ways to boost lead generation efforts. If you’re not sure where to get started, ensure your website and landing pages are optimized, and then choose a lead generation software that best fits your needs and that you can see yourself and your teammates using on a regular basis. As always, if you have any questions about Visitor Queue, don’t hesitate to reach out!