Are you embarrassed by the number of LinkedIn followers your company LinkedIn page has? At Visitor Queue, we were for a while. That was until we learned this super simple trick to gain company LinkedIn followers. In the first few months our followers great by 500%. If you’re looking to grow your LinkedIn following, see […]
Author: Nick Hollinger | CEO
Visitor Queue Ranked 10th on Latka 100: The Fastest Growing SaaS Companies in 2019
Since 2017, we’ve been focused on helping you grow your business. Today, we’re helping over 3000 of you! We’re excited to share that out of 3,500 SaaS companies last year, we finished in the Latka top 10 in terms of revenue growth rate. This is a clear sign that our product continues to be loved as we work to […]
8 Ways to Resolve Conflict Between Your Sales and Marketing Teams
You know the cycle. Your B2B marketing team generates leads for your B2B business. Your sales team takes the leads, works their sales magic, and hopefully closes the sale. Since your sales team drives all the revenue and your marketing team drives all the leads, they go head-to-head over who is more important and who […]
How to Ensure Your Lead Generation is California Consumer Privacy Act (CCPA) Compliant
When GDPR – Europe’s digital privacy legislation – hit the news, business owners were sent scrambling trying to ensure that that their websites were compliant in order to avoid major penalties. Short for General Data Protection Regulation, GDPR grants users and consumers new rights when it comes to the collection of their personal information. Businesses […]
5 Facebook Lead Generation Strategies for B2B Brands
As a B2B business owner, you understand the importance of generating warm, high-quality leads for your business. Attracting leads – and converting these leads into paying clients or customers – is what allows your business to grow. But with so many marketing channels out there, it can be difficult to really hone in on which […]
4 Smart Ways to See Who Has Visited Your Website
As a B2B business, your bread and butter are other companies that are in need of the services or products you offer. While you may already be spending time on lead generation, there’s no doubt that the best way to get leads is to follow up with companies that have already visited your website. But […]
10 Genius B2B Lead Generation and Marketing Channels to Focus on in 2021
As a B2B company, you have a major advantage by having access to loads of sales data from 2019. With this data, you can look at past trends, lead sources, and successful strategies to determine your lead generation plan of action for next year. Want to have a leg up on your competitors? Then you’ll […]
How to use Google Analytics to Generate Leads for Your B2B Company
The method mentioned below is no longer available due to changes made by Google Analytics. As of February 4th at about 1PM EST, the Service Provider and Network Domain metrics are no longer availableto use Google Analytics to generate leads. However, you can still gain access to this data by using Visitor Queue. Update as […]
Short-term vs. Long-term Marketing Tactics | Which Should You Implement?
Determining whether to focus on short-term or long-term marketing (also known as transactional vs. relationship marketing) can be tough. However, when you’re building your marketing plan, it’s important to weigh the benefits of both forms. Commonly, marketers are drawn to short-term marketing tactics because they produce results quickly, justify spend immediately, and potentially lead to […]
Roundup: 14 Free or Discounted Services for Startups
Whether you’re bootstrapping or fully funded, starting a business requires cutting costs as much as possible. One of the best ways to do this, is looking for free or discounted services startups have access to. Below, we’ve put together a list of services that do just this. Please note that each program offers different incentives […]
Sales vs. Marketing/Product Driven Companies
When you look at your 3 favourite brands, do you ever consider what drives their revenue growth? It typically comes down to sales vs marketing. For most companies*, it is one of the following departments that drives a majority of the company’s revenue: Sales/Business Development Marketing/Product You may now be thinking that “Hey, our company […]
Average cost per lead (CPL) for different B2B marketing channels in 2021
The old days where you throw money into newspaper, radio or television and hope for the best are gone. As a marketer in 2021, being armed with data and optimizing your efforts correctly are critical for success. At the forefront of your data is a stat called cost per lead, or for short, CPL. Looking […]