Determining whether to focus on short-term or long-term marketing (also known as transactional vs. relationship marketing) can be tough. However, when you’re building your marketing plan, it’s important to weigh the benefits of both forms. Commonly, marketers are drawn to short-term marketing tactics because they produce results quickly, justify spend immediately, and potentially lead to […]
Whether you’re bootstrapping or fully funded, starting a business requires cutting costs as much as possible. One of the best ways to do this, is to look for services that give free or discounted access to startups. Below, we’ve put together a list of services that do just this. Please note that each program offers […]
When you look at your 3 favourite brands, do you ever consider what drives their revenue growth? For most companies*, it is one of the following departments that drives a majority of the company’s revenue: Sales/Business Development Marketing/Product You may now be thinking that “Hey, our company has both of those departments and they both […]
The old days where you throw money into newspaper, radio or television and hope for the best are gone. As a marketer in 2019, being armed with data and optimizing your efforts correctly are critical for success. At the forefront of your data is a stat called cost per lead, or for short, CPL. Looking […]
Email marketing is undoubtedly one of the most cost-effective lead generation tools for B2B businesses in 2019. According to the Direct Marketing Association, email marketing generates an average ROI of $1 : $45. One of the toughest things marketers struggle with though is generating or growing their B2B email marketing list. Having managed small lists […]
Automatic Queue Creation Based on Assignee Keeping track of which leads are assigned to whom just got a lot easier! You can now create automatic queues based on whether or not a lead is assigned and/or the individual(s) the lead is assigned to. Visitor Queue for Agencies Introducing Visitor Queue agency accounts! Manage all […]
Introducing a new software that will be used by multiple members of your organization can be tough, but also necessary for the continued growth of your company. As such, you’re likely going to hit roadblocks along the way. Not to worry though, the following 7 tips are both proactive and reactive tactics to overcome any […]
Black Friday and Cyber Monday are not just for consumers anymore! Whether heavily promoted or hidden, SaaS companies regularly hold Black Friday and Cyber Monday sales with deals up to 50% off! To make your life easier, we’ve put together a collection of those deals below. Visitor Queue – 50% off Annual Plans Our own software, Visitor Queue, […]
Global Database Enrichment We’ve launched major enrichments to our database to ensure more companies have complete information about their industry, employee count, phone numbers, bios, addresses, and key employee contact data. Case Studies We’ve launched the case studies section of our website that features reviews and testimonials from some of our clients. If you want […]
I hate to be the bearer of bad news, but it is not possible to identify the people/users that have visited your website. I have been asked this several times and there is no software out there that can identify this for you. People/users must give you that information via a live chat, contact form, […]
There are several reasons you may want to identify your competitor’s clients – we won’t get into those here. Ethics aside, we will touch on 6 different ways you may be able to identify who your competitor’s customers are! BuiltWith For the marketers that know about BuiltWith, I think most will agree – this tool […]
Key Contact Filtering & Search Bar No more spending time looking through key contact records for the right person to reach out to! You can now utilize our filters and search bar to look for the correct individual, in the correct department. All fields on key contact records are searchable! Hot Lead Notifications Want to […]
Export Key Contacts for Leads Sick of exporting based on company information and modifying the information in excel to gather company contacts? Great news – we have now launched the ability to export via the key contacts on a lead record! New Queue & Account Filtering Options Based on popular feedback, […]
Content marketing is big (obviously). For B2B and B2C companies alike, their content creation strategy is a critical piece of their overall lead and sales generation process. I’ve formulated very successful content strategies for a few companies and the part I find people struggling with the most is choosing what to write about. I’ve legitimately […]
Wow, 2018 was a whirlwind, and B2B marketing has changed a lot. There have been a lot of changes that we haven’t seen before – Facebook’s new algorithm changes, influencer marketing hitting $1 billion per year, and new tools popping up every day. How can you keep track of all these changes, and stay ahead […]
If you’ve signed up for a Visitor Queue account, or even browsed through our website, you likely know that we use Google Analytics as one of the sources of our data. We’re a partner of theirs and it’s been a great experience for us! Visitor Queue and Google Analytics have several similarities, as well as […]
When we were first dreaming up the idea of Visitor Queue, adding an automatic lead ranking function was at the top of our planned feature list. In fact, several of our competitors offer it so it would be silly for us not to, right? In our opinion – wrong! As we explored the idea of […]
Visitor Queue was built for B2B companies (businesses that sell to other businesses) and that’s really our bread and butter. So, what about all the B2C companies (businesses that sell to consumers) out there? We have some good news and some bad news. The bad news is that your company will have to be at […]
