Creating a well-rounded sales cycle on your own takes a lot of time and effort. Plus, it requires constant upkeep and monitoring to ensure that it’s continuously turning leads into paying customers. Because it’s so tedious to create it on your own, a lot of companies turn to sales outsourcing companies and software to help […]
As a B2B marketing manager, lead generation is constantly on our minds. We are always trying to generate more and more leads to fill our sales funnel, and give our sales team a list of high-quality leads to follow up with. But, we all know that it’s not as easy as it sounds. It can […]
Marketers are always looking to learn more information about their prospects and website visitors. One way that most overlook is using a reverse address IP lookup. A lot of the time this is because marketing professionals don’t know how easy it is to do. In this article, we’ll discuss what a reverse address IP lookup […]
As a B2B company, you’re constantly looking for new ways to enhance your marketing efforts and generate more leads. We all know that it’s much easier said than done. Luckily, B2B companies have access to years of sales data to help you optimize your future marketing efforts. This is because of sales reps, higher marketing […]
Business metrics, sometimes known as KPIs (key performance indicators) provide insight into how successful your company is. Every business will need to track business metrics to improve and drive success. With an endless possibility of metrics that can be tracked, it can be difficult to prioritize what your business should focus on. Keep reading for […]
Understanding the differences between a marketing qualified lead and sales qualified lead is crucial. Yet, so many B2B companies overlook them. It’s also crucial to understand for the overall success of your company. In this guide, we are going to go through what MQLs and SQLs are, and how to turn an MQL into an […]
It seems that every day a new B2B lead generation tool emerges as another falls off the map. But, there are a few lead generation tools that have stood the test of time. These tools have a proven track record for helping B2B businesses generate high-quality, high-converting leads, almost on autopilot. The great news is […]
If your company is looking to stand out from the competition, you’re in the right place. One of the most effective strategies for achieving this is to benchmark your marketing efforts against your competitors. By understanding where your company stands in comparison, you can identify areas of improvement and improve your marketing strategies. In this […]
I think we can all agree that there is no shortage of blogs on the internet. If you are looking for information on a topic (especially a B2B topic), there is a good chance that you will find at least one blog post on this topic. With the sheer number of blogs that are available […]
Digital marketing is constantly evolving. With so many different kinds of technology at our fingertips, it can be tricky to know what kinds of B2B digital marketing strategies will work the best for your business. With competition at an all-time high, it’s more important than ever to have a thorough understanding of what your audience […]
Email marketing is undoubtedly one of the most cost-effective lead generation tools for B2B businesses in 2024. According to the Direct Marketing Association, email marketing generates an average ROI of $1 : $45. One of the toughest things marketers struggle with though is generating or growing their B2B email marketing list. Having managed small lists […]
Everyone loves a sale! But, not all sales promotion strategies are the same in the consumer’s eyes. Every type of sales promotion strategy has its pros and cons, and not every type will work for every business. It can be beneficial to try out a few different types of sales promotions strategies, so you can […]
