Category: Business Strategy

10 Best Lead Generation Tactics and How to Follow Up

10 Best Lead Generation Tactics and How to Follow Up

This article is written in partnership with demandDrive. Every B2B company depends on generating leads to be successful. Without a stable influx of leads, it’s almost impossible to close deals and generate revenue. But, it can be hard to figure out where to start or what tactics to try out next. Once you have figured […]

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Short-term vs. Long-term Marketing Tactics

Short-term vs. Long-term Marketing Tactics | Which Should You Implement?

Determining whether to focus on short-term or long-term marketing (also known as transactional vs. relationship marketing) can be tough. However, when you’re building your marketing plan, it’s important to weigh the pros and cons of both. Commonly, marketers are drawn to short-term marketing tactics. This is because they produce results quickly, justify spend immediately, and […]

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19 ways to grow B2B email marketing lists in 2021

19 Ways to Grow B2B Email Marketing Lists in 2023

Email marketing is undoubtedly one of the most cost-effective lead generation tools for B2B businesses in 2023. According to the Direct Marketing Association, email marketing generates an average ROI of $1 : $45. One of the toughest things marketers struggle with though is generating or growing their B2B email marketing list. Having managed small lists […]

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How to Pick a B2B CRM Software For Your Business

Customer relationship management (CRM) is more than contact between yourself and potential leads. It has become a tool that can be used to nurture leads, contact potential leads, keep all data on clients and leads in one centralized location, help your team work collaboratively, and more. Having this information readily available to your team allows […]

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How to Turn an IP Address into Company Information

How to Turn an IP Address into Company Information

There is nothing more frustrating than logging into Google Analytics, seeing that you have hundreds of website visitors, but no conversions. They are on your website, so they must have an interest in your company, right? Absolutely! Thankfully, there is a way that you can identify those website visitors by turning an IP address into […]

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Lead Generation and Marketing

10 Genius B2B Lead Generation and Marketing Channels to Focus on in 2023

As a B2B company, you’re constantly looking for new ways to enhance your marketing efforts and generate more leads. We all know that it’s much easier said than done. Luckily, B2B companies have access to years of sales data to help you optimize your future marketing efforts. This is because of sales reps, higher marketing […]

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How to Perform a Reverse Address IP Lookup

A reverse IP Address lookup will determine the location and additional information of any IP address. When you perform a reverse IP address lookup, the IP address will show you the exact geographic area the IP address is from. Along with the user data to who it’s registered to. The process of a reverse IP […]

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20 Smart Ways to Generate More B2B Sales Leads

20 Smart Ways to Generate More B2B Sales Leads

Wouldn’t it be nice to grow your business without worrying about where your next clients or customers were coming from? Most B2B companies know they want to scale to new heights, but struggle to create a steady stream of qualified B2B sales leads. A key aspect to growth is how you generate more B2B sales […]

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What Types of Businesses Do Well in a Recession?

What Types of Businesses Do Well in a Recession?

It’s been 14 years since the Great Recession of 2008, but new recession concerns have started to arise. Consumers and businesses alike have concerns about an impending recession – concerns that started as early as 2014. But does a recession mean that all businesses are doomed? Absolutely not. In fact, some businesses may even thrive […]

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Should You Decrease Your Marketing & Sales Budget During a Recession?

With a projected recession on the horizon, many businesses have been forced to re-think their marketing and sales budget. But, is decreasing your marketing and sales budgets to save money always the way to go? Or is there a way to get the most of your marketing so you actually make more money during a […]

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10 Tips to Help Your Team Transition Back to the Office

Back to the Office: 10 Tips to Help Your Team Transition After Remote Working

After almost two years, it looks like normalcy is finally on the way. But, after two years of working from home, the transition back to the office after working remotely will be hard. Some members of your team are probably eager to get back, and some members are dreading it. Not to mention having to […]

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Sales Interview Questions

30 Sales Interview Questions to Ask Sales Interviewees

These days, sales talent is exceptionally hard to discover. This may be due to talented sales reps being happy in their current roles, the job market being tight, or it is too expensive to hire new sales reps. This is why identifying talent is so important to B2B companies. Finding people who best suit your […]

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