- Platform
- Pricing
- Contact us
- Book a Demo
- Resources
Identify
Personalize
Agencies
Integrations
Case Studies
Use Cases
Blog
ResourcesCategory: Business Strategy
How to Perform a Competitor Analysis
Everyone has been told this before “stay one step ahead of your competition”. Now, while that is great advice, it’s also terrible advice. That’s about as helpful as saying “be the best out there”. We are all trying to be the best on the market and stay ahead of our competition. But how do you […]
View more
min to read
10 Future-Forward B2B Lead Generation Tactics to use in 2023
It’s never too early to get the jump on next year’s lead generation strategies. With 2023 right around the corner, B2B businesses would do well to have a future-forward lead generation plan in place. Why not build off of last year’s lead generation tactics to scale up your efforts in 2023? In this guide, we’re […]
View more
min to read
15 Digital Marketing Strategies You Should Be Using in 2023 {Updated}
2023 is predicted to be the most competitive year to date for B2B companies. In order to stay ahead of the competition and keep your customers happy, you’ll need to enhance your current digital marketing strategies. In this guide, we go over 15 digital marketing strategies that have been proven to enhance online presence, increase […]
View more
min to read
10 Website Marketing Metrics You Should be Tracking
Before you start any new type of marketing initiatives you should already be thinking about how you can track your success. Going back to Marketing 101 in school, you should be following the rules of SMART for goal setting. You remember; Specific, Measurable, Attainable, Relevant, Time. I always hated that last one, not making a […]
View more
min to read
How to Build a B2B List of Leads in 2023
I am going to unload a truth bomb here; if you are looking for that golden ticket one size fits all lead generation tool, it doesn’t exist. I am sure you already knew that. Just looking at the lead generation industry, you can see that by the sheer number of solutions on the market. You […]
View more
min to read
9 Best Landing Page Builders
Generating traffic and conversions is essential to any digital marketers’ job and are some of the main goals they set out to achieve. They must drive people to their site and make sure they take action on the site while they are there. Not too long ago, before landing page builders, that was very difficult […]
View more
min to read
8 Best Conversion Rate Optimization (CRO) Tools
Average conversion rates on a website are about 2%, but I don’t believe I have to tell you this. As I am sure you are looking at similar numbers now for your website. This means that 98% of your website visitors leave without converting on one of your KPI (these KPIs can be sales, contact […]
View more
min to read
How to Create and Implement an Effective Sales Playbook
Every business owner wants their sales team at peak performance, but hiccups often get in the way. You might come across a particularly tough lead or struggle with reps stumbling through their sales scripts. These common and not-so-common problems require a solution: an effective sales playbook. In this guide, you’ll learn what a sales playbook […]
View more
min to read
13 Smart B2B Marketing and Sales Strategies to Recession-Proof Your Business
Throughout history, there have been many periods of economic uncertainty. From The Great Depression to the Recession of 2008, employees and business owners alike took a financial blow, struggling to get back on their feet. As a B2B business owner, your business is your livelihood, so it’s important to prepare for emergencies, recessions, and other […]
View more
min to read
10 Best Lead Generation Tactics and How to Follow Up
This article is written in partnership with demandDrive. Every B2B company depends on generating leads to be successful. Without a stable influx of leads, it’s almost impossible to close deals and generate revenue. But, it can be hard to figure out where to start or what tactics to try out next. Once you have figured […]
View more
min to read
Short-term vs. Long-term Marketing Tactics | Which Should You Implement?
Determining whether to focus on short-term or long-term marketing (also known as transactional vs. relationship marketing) can be tough. However, when you’re building your marketing plan, it’s important to weigh the pros and cons of both. Commonly, marketers are drawn to short-term marketing tactics. This is because they produce results quickly, justify spend immediately, and […]
View more
min to read
19 Ways to Grow B2B Email Marketing Lists in 2023
Email marketing is undoubtedly one of the most cost-effective lead generation tools for B2B businesses in 2023. According to the Direct Marketing Association, email marketing generates an average ROI of $1 : $45. One of the toughest things marketers struggle with though is generating or growing their B2B email marketing list. Having managed small lists […]
View more
min to read