As I am sure I am not alone here. We have all sent out hundreds if not thousands of emails and used dozens of email discovery tools. There are multiple ways you can build your email lists. But not all of them will work for your business or industry. Not only are there multiple ways […]
LinkedIn is the perfect social media platform for anyone looking to build their professional portfolio while connecting with people who are looking to do the same. Since LinkedIn’s users are made up of entrepreneurs, CEOs, marketing and sales reps, and other business professionals, it’s a great place to advertise to a highly qualified demographic. Advertising […]
Rebranding your company is often overlooked by business owners. This could be because rebranding can be expensive, takes a lot of time, and can feel insignificant compared to other tasks you may have on your plate. But, a successful rebrand can improve your image by attracting new customers, keeping current customers interested, and setting you […]
Anyone is able to go out and get leads, it’s a relatively simple process for businesses. Anyone can go buy an email list or a service that gives them people to reach out to. The difficult part is getting a marketing qualified list of leads. A list of people or companies that are more likely […]
As your company continues to grow and expand its reach, the competition for customer’s attention becomes harder. Because of this, companies must think of new and exciting ways to entice prospective customers and start their journey down your sales funnel. A lead magnet is one of the best ways to attract these prospects. In this […]
Running a successful Google Ads account can make or break your business in 2025. Whether you are a small business or a large enterprise, online ads increase brand awareness by 80%. Generally, Google Ads delivers an 8:1 return on investment (you earn $8 for every $1 spent), making it one of the most efficient ways […]
Every time we think we have a handle on our sales tactics and we are on top of the world, we discover something to knock us down a peg. Honestly, that might not be such a bad thing. As industry professionals, we should always be adapting our approach to our customers in order to reach […]
As workplaces evolve, the emphasis on how happy you are in your workplace rises. Do you feel appreciated? Can you work from home? Does your work offer a flexible schedule to help with kids or appointments? Etc. However, this does not mean that the amount you get paid is any less important. Over 40% of […]
Many businesses want to ramp up their company video marketing as they see it becoming a more popular medium amongst companies. Needless to say, it can be intimidating to start creating company video marketing content. Consumers can scrutinize videos more, and it can be much harder to get your content in front of your audience. […]
In the sea of B2B software options, it can be a daunting task to find which software will best suit your company’s specific needs. Even when you find software that you think will help, sometimes they are so complicated to use that you just get frustrated (we’ve all been there). With marketing and business best […]
As a sales professional, you will always have goals that are set out for you to achieve. However, with industries, economics, and competition constantly changing, it’s not as easy as it sounds to achieve these goals. Whether you are looking to generate more leads, increase your revenue, or even improve your current customer relations, here […]
It’s never too early to get the jump on next year’s lead generation strategies. With 2024 right around the corner, B2B businesses would do well to have a future-forward lead generation plan in place. Why not build off of last year’s lead generation tactics to scale up your efforts in 2024? In this guide, we’re […]
