Companies that take advantage of omnichannel marketing are one step ahead of the competition. In a world saturated with competition, it’s essential to take every opportunity to stand out from the crowd. Otherwise, your company will fall behind the competition and it may be hard to recover. Lucky for you, omnichannel marketing can be pretty […]
Wouldn’t it be nice to know exactly what challenges your prospects have, and how to solve them with your product? The ability to identify these pain points enables your company to create more compelling solutions, craft targeted marketing strategies, and build long-term customer relationships. In this article, we are going to go through how to […]
With over 122 million users per day, YouTube marketing offers a number of different ways to get in front of your target audience. Over the years, YouTube has grown from a simple video-sharing platform to an essential place that marketers need to consider if they want to stand out from their competition. Its partnership with […]
Landing pages are an integral part of building a successful website and paid media strategies. If you don’t have optimized landing pages, then you will miss out on a lot of website visitors, leads, and conversions. A lot of companies put landing pages on the backburner compared to their home page content and more popular […]
87% of marketers say that email marketing is critical to business success. With that said, it’s easy to see why email newsletters are a great tool to get in front of your audience. Whether you’re aiming to build relationships, boost sales, or provide valuable insights, an effective email newsletter can help you reach your goals. […]
In the coming years, brands face a whole new terrain of behaviour from consumers that will shape marketing strategies that no one thought of before. No year will feel this change as much as the year we are currently in, 2025. As teams start to look at what happened last year and try to navigate […]
So you’ve started a blog, now what? Well, if done right, blogs can easily generate leads for your company. In fact, companies that regularly post blog articles generate 67% more leads than companies that don’t. Knowing this, it can be hard to resist the idea of blogging. However, if it’s not done right, you can […]
It seems that every day a new B2B lead generation tool emerges as another falls off the map. But, there are a few lead generation tools that have stood the test of time. These tools have a proven track record for helping B2B businesses generate high-quality, high-converting leads, almost on autopilot. The great news is […]
Trade shows are an exciting and creative way to generate new leads for your B2B company. You have the ability to meet thousands of new prospects that would have never heard of your company otherwise. And, a trade show gives your team the chance to improve relationships with these prospects as well as current clients. […]
Artificial intelligence, or AI, is changing how businesses generate leads, making processes smarter, faster, and more efficient. From analyzing vast amounts of data to creating emails, there are a ton of different ways that your company can use AI for lead generation to speed up time consuming processes and generate more leads. In this article, […]
Properly managing your leads can help you convert more leads into paying customers. But, we all know that it’s not as easy as it sounds to generate qualified leads, and guide them through your sales funnel to the point of conversion. By using one of the best lead management systems mentioned on this list, your […]
Lead nurturing is one of the most important aspects of the sales process. Yet, time and time again it is overlooked or underutilized by many sales and marketing professionals. According to Forrester Research, companies that properly implement a lead nurturing strategy can generate 50% more sales leads at a 33% lower cost per lead. Knowing […]
