Category: Marketing

Facebook & Instagram Ad Tips That Will Drive Conversions

Facebook & Instagram Ad Tips That Will Drive Conversions

Facebook and Instagram are the two most popular social media platforms with 169 and 121 million users, respectively. Facebook is not just the largest social media platform in the world, but it’s also the most developed for both organic and paid marketing. But, since Instagram is connected to Facebook, it’s easy to manage both sites […]

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How to Successfully Rebrand Your Company

How to Successfully Rebrand Your Company

Rebranding your company is often overlooked by business owners. This could be because rebranding can be expensive, takes a lot of time, and can feel insignificant compared to other tasks you may have on your plate. But, a successful rebrand can improve your image by attracting new customers, keeping current customers interested, and setting you […]

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Top Tips for B2B Marketing Managers

Top Tips for B2B Marketing Managers

The life of a B2B marketing manager is not always glamorous. In fact, it can be quite hectic, stressful, and overwhelming at times. Whether you are a marketing manager in a small company or enterprise side, the industry is constantly changing. This can make it difficult to stay on top of things. This career is […]

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9 Best Google Ads Tips That Will Drive Conversions

9 Best Google Ads Tips That Will Drive Conversions

Running a successful Google Ads account can make or break your business in 2021. Whether you are a small business or a large enterprise, online ads increase brand awareness by 80%. Generally, Google Ads delivers an 8:1 return on investment (you earn $8 for every $1 spent), making it one of the most efficient ways […]

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Act-on vs. Hubspot

Act-On vs Hubspot: Which one is right for your business?

I can guarantee that you’ve heard of Hubspot before. Hubspot is one of the most popular sales and marketing SaaS out there. But, there are tons of other tools out there that offer similar services. A close competitor of Hubspot is Act-On. Both of these tools offer dozens of services. From email marketing and sales […]

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6 Best Intent Data Providers

6 Best B2B Intent Data Providers

We all know how difficult and strenuous it can be to guide customers through your sales funnel. It can feel never-ending to find qualified leads. Once you find these leads, a portion of them always drops out of the funnel along the way. Wouldn’t it be amazing to see what they were thinking? This is […]

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Best Marketing Trade Shows

10 Best Marketing Trade Shows You Need to Attend

With the world slowly getting back to normal after COVID-19, we will hopefully get back to being able to attend marketing trade shows. Marketing trade shows can feature a variety of businesses including SaaS, agencies, education, and everything in between. This is what makes trade shows great – the sky’s the limit on what you […]

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Remarketing for B2B Companies

Remarketing for B2B Companies – Best Platforms

Do you ever do a little online shopping, end up not purchasing, and then ads for that business follow you on Facebook for weeks? This happens to me all of the time, and that is thanks to remarketing ads. The truth is, only 2% of people who visit your website are converting. The other 98% […]

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Email Marketing Strategy

Email Marketing Strategy: Tips, Examples and How-To’s

The world of email marketing is endless, and it can be hard to decide what your email marketing strategy should be. From sales and promotions to follow-ups and newsletters, there are countless guidelines that go into crafting the perfect email. Lucky for you, we have put together a list of best practices, with examples, to […]

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Marketing Influencers

15 Marketing Influencers You Should be Following

If you use social media, then you probably follow at least one influencer. Whether it be on Instagram, Tik Tok, YouTube, or even LinkedIn, there are influencers everywhere. As social media continues to be such an important part of our lives, professionally and personally, the number of influencers will continue to rise. Everyone has their […]

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Top B2B SaaS Companies

Top B2B SaaS Companies in 2021

Once upon a time, B2B software was a niche that only the tech-savvy elite was privy to. But enter the digital world and the wave of smart platforms that followed and now this type of software is on every corner. This is not to say that every piece of B2B software is built the same. […]

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SMB Marketing: Tips and Top Strategies for Your Business

SMB Marketing: Tips and Top Strategies for Your Business

As digital marketing is constantly evolving, it can be difficult to find SMB marketing strategies that work. Especially for small to medium-sized businesses (SMB), it can be overwhelming and expensive trying out different tactics and seemingly not getting anywhere. If this sounds like you, keep reading to find out SMB marketing tips that actually work. […]

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