Category: Marketing

tips to optimize your landing pages

10 Tips to Optimize Your Landing Pages

Landing pages are an integral part of building a successful website and ad strategies. If you don’t have optimized landing pages, then you will miss out on a lot of website visitors, leads, and conversions. A lot of companies put landing pages on the backburner compared to their home page content and more popular pages. […]

View more min to read
best b2b website personalization software

10 Best B2B Website Personalization Software

Website personalization is starting to become the industry standard for B2B companies. This is because competition is cutthroat. If your company doesn’t stand out, you’re likely to fall behind. Luckily, there are website personalization software companies that can help you stand out from the competition. Before we jump into the best website personalization software, let’s […]

View more min to read
What is a Sales Funnel?

What is a Sales Funnel?

I’m sure you are familiar with the term “sales funnel”. But, are you implementing this concept in your daily sales and marketing initiatives? I have seen so many companies just guessing at how to guide their customers down their funnel. This may work for a while, but at some point, it will fall short. In […]

View more min to read
B2B Marketing Basics: Tips and Tricks to Enhance Your Marketing Plan

B2B Marketing Basics: Tips and Tricks to Enhance Your Marketing Plan

So you’re interested in B2B marketing basics? That makes two of us! B2B marketing is unique and interesting to explore, the options are limitless. However, with so many options it can be difficult to start out or enhance your current marketing plan. That’s why I’m here to help. Keep reading for the best tips and […]

View more min to read
LinkedIn Ads Tips

7 Best LinkedIn Ad Tips That Will Drive Conversions

LinkedIn is the perfect social media platform for anyone looking to build their professional portfolio while connecting with people who are looking to do the same. Since LinkedIn’s users are made up of entrepreneurs, CEOs, marketing and sales reps, and other business professionals, it’s a great place to advertise to a highly qualified demographic. Advertising […]

View more min to read
How to Start a Podcast

How to Start a Podcast

The podcast industry has been booming, and rightfully so. Podcasts are a great way to share your insight and expertise, while building a relationship with your listeners. With millions of people who listen to podcasts on a regular basis, there is no question that podcasts will continue to thrive. However, a lot of hard work, […]

View more min to read
How to Use Mailchimp Like a Pro

How to Use Mailchimp Like a Pro

Mailchimp is one of the most popular email software out there. It is visually appealing, affordable, and easy to set up. Mailchimp’s tools are used to help create and send the right message on the right channels. However, just like any software, there can be a learning curve associated. Lucky for you, we have put […]

View more min to read
7 Ideas for Trade Show Games to Increase Leads

7 Ideas for Trade Show Games to Increase Leads

When you are planning the trade show games at your display, you want to ensure the games are engaging and interactive. At the same time, you also want it to be memorable and represent your business. Trade show games and displays that are done right can drive traffic and leads for your company. Even if […]

View more min to read
16 Best Udemy Marketing Courses

16 Best Udemy Marketing Courses

Udemy is one of the largest professional online learning platforms out there. They have courses on everything from marketing and sales, to excel for beginners and everything in between. Plus, they also offer special discounts for first-time learners and affiliate businesses. With social media and digital marketing constantly changing, it’s important to keep you and […]

View more min to read
Small Business Marketing - Where to Start

Small Business Marketing – Where to Start

 It can be intimidating to implement marketing as a small business. There are so many aspects that go into marketing, and it can be even harder as a small business. However, if done right, marketing can grow your business exponentially. If you don’t know where to start, or how to improve your current marketing strategies, […]

View more min to read
16 Best Marketing and Sales Blogs

16 Best Marketing and Sales Blogs

Marketing and sales are both careers that require you to continue to learn throughout your time in the profession. The field is constantly changing, and some may find it difficult to keep up with the newest trends, algorithms, regulations, and more. There are a ton of great online courses you can take, but they can […]

View more min to read
10 Best Lead Generation Tactics and How to Follow Up

10 Best Lead Generation Tactics and How to Follow Up

This article is written in partnership with demandDrive. Every B2B company depends on generating leads to be successful. Without a stable influx of leads, it’s almost impossible to close deals and generate revenue. But, it can be hard to figure out where to start or what tactics to try out next. Once you have figured […]

View more min to read