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ResourcesCategory: Marketing
How to Create a Customer-Centric Marketing Strategy
It’s essential for B2B companies to be customer-centric in order to thrive. However, we see so many that value their product over their customers. This product-focused strategy may work short-term but can be catastrophic in the long run. Fortunately, adopting a customer-centric strategy is easy to implement and maintain. Before we jump into how to […]
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min to read
How to Generate More Marketing Qualified Leads
Anyone is able to go out and get leads, it’s a relatively simple process for businesses. Anyone can go buy an email list or a service that gives them people to reach out to. The difficult part is getting a marketing qualified list of leads. A list of people or companies that are more likely […]
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How to Implement a Successful Lead Nurturing Strategy
Lead nurturing is one of the most important aspects of the sales process. Yet, time and time again it is overlooked or underutilized by many sales and marketing professionals. According to Forrester Research, companies that properly implement a lead nurturing strategy can generate 50% more sales leads at a 33% lower cost per lead. Knowing […]
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min to read
Is Traditional Advertising Dying?
The idea of traditional advertising dying has been going around for many years. As social media marketing, SEM, and other forms of digital advertising continue to grow exponentially, marketers are worried about the success of traditional advertising channels. Many companies have already started to phase out their billboards, radio ads, and other forms of traditional […]
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min to read
B2B Social Media Marketing Platforms Ranked
As I am sure you are aware, B2C companies have been using social media for years now. Not only have they been using it, but they have been using it extremely well. I know I am not the only one that has bought something due to an Instagram or another social media advertisement. But given […]
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Marketing Trends to Look out for in 2023
The vibrations of 2022 will be felt for years to come as the business and marketing landscape has been altered drastically. In the coming years, brands face a whole new terrain of behaviour from consumers that will shape marketing strategies that no one thought of before. No year will feel this change as much as […]
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min to read
How to Use Your Blog to Generate Leads
So you’ve started a blog, now what? Well, if done right, blogs can easily generate leads for your company. In fact, companies that regularly post blog articles generate 67% more leads than companies that don’t. Knowing this, it can be hard to resist the idea of blogging. However, if it’s not done right, you can […]
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min to read
10 B2B Marketing Trends for 2023
After a whirlwind of a year, 2022 is quickly coming to an end. That means it’s time to start preparing for the B2B marketing strategies that your company is going to implement in 2023. It can be difficult to research and understand marketing initiatives that are going to thrive over the next year. This is […]
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min to read
How to Use Gated Content to Generate More Leads
Gated content is one of the most popular ways to generate qualified leads. However, gated content can get a bad rep. It takes a lot of time to create the perfect piece of content. And it takes even more time to see a return on your investment. But, if done right, your gated content can […]
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min to read
10 Ways B2B Companies Can Use AI for Marketing
Artificial intelligence, or more commonly known as AI, has been a hot topic over the past few months. And, it is changing the way we do business. Using AI can help improve business operations, increase efficiency, and enhance customer satisfaction. In this article, we dive deep into how you can use AI for marketing, and […]
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min to read
9 Best Google Ads Tips That Will Drive Conversions
Running a successful Google Ads account can make or break your business in 2023. Whether you are a small business or a large enterprise, online ads increase brand awareness by 80%. Generally, Google Ads delivers an 8:1 return on investment (you earn $8 for every $1 spent), making it one of the most efficient ways […]
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min to read
How to Use Zapier to Grow Your B2B Company
As a B2B company, growth is always a top priority. You want to generate high-quality prospects and lead them down your sales funnel to the point of conversion. One tool that can help you achieve these goals is Zapier. In short, Zapier is a tool that can help you connect your favorite software to help […]
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min to read