- Platform
- Pricing
- Contact us
- Book a Demo
- Resources
Identify
Personalize
Agencies
Integrations
Case Studies
Use Cases
Blog
ResourcesCategory: Marketing
How to Improve Your B2B Email Marketing Strategy in 2024
As we approach 2024, the effectiveness of your B2B email marketing strategy can make or break the success of your business. With 77% of marketers seeing an increase in their email engagement over the last 12 months, it’s easy to see why marketers continue to prioritize email marketing. But, with so many different ways to […]
View more
min to read
13 Content Creation Tips for B2B Companies
Whether you’re looking to create content for your social media channels, newsletters, or even your website, it’s not easy. Especially as a B2B company, it can be difficult to come up with content creation ideas and strategies that will not only meet, but exceed your prospect’s expectations. Content can do wonders for B2B companies, but […]
View more
min to read
10 B2B Content Marketing Tips to Use 2024 and Beyond
We’ve all been there, thinking of new and exciting ways to get your brand’s name out there. But, it’s not as easy as it sounds to create and publish content that is compelling and engaging. As we approach 2024, the importance of creating enticing content has never been more essential. That’s exactly why we have […]
View more
min to read
Turning Cold Leads into Sales: A Step-by-Step Guide
The ability to nurture cold leads into sales is crucial for companies of all sizes. Cold leads, often comprising potential customers who have expressed interest but haven’t yet engaged with your company, represent a significant opportunity for revenue generation. And, with markets being so unpredictable, it’s essential to convert as many of these cold leads […]
View more
min to read
How to Write a Good Blog Post
You want to start writing; you stare at the screen, waiting for the ideas to start flowing out of you. But nothing happens; the blinking cursor stares back at you, waiting for you to make it move. But nothing happens. Where do you begin when you want to start writing? With the overwhelming pressure of […]
View more
min to read
10 Website Marketing Metrics You Should be Tracking
Before you start any new type of marketing initiatives you should already be thinking about how you can track your success. Going back to Marketing 101 in school, you should be following the rules of SMART for goal setting. You remember; Specific, Measurable, Attainable, Relevant, Time. I always hated that last one, not making a […]
View more
min to read
What Will the Future of Advertising Look Like: Looking Forward 10 Years
Forward-thinking will help you prepare for the future of your company, and how you will help your clients solve their problems. Oftentimes we have to be agile, and change our marketing and messaging tactics as the world and technology evolves. While there is no surefire way to predict the future of advertising, we can take […]
View more
min to read
What is Data Mining & How to Do It?
We are always looking for even more insight on our prospective clients and industry. Data mining might be the perfect way for you to do just that. Through a four step process, you are able to gain a unique insight into your prospect’s thought process. In turn, you can use this to optimize your marketing […]
View more
min to read
Convert Website Traffic to Sales Leads: A How-To Guide
Your website is often the first point of contact with potential leads. Because of this, it’s essential to not only attract traffic, but also convert website traffic into sales leads. If you are able to successfully do this, you can drive an impressive ROI. In this article, we talk about how you can increase your […]
View more
min to read
Marketer’s Guide to Lead Generation in 2024
Generating leads is a vital part of marketing for B2B companies. It’s important to stay up-to-date with the latest lead generation and marketing strategies to ensure your company stays ahead of the competition, while generating leads that are high-quality and interested in what your company has to offer. If you’re looking to learn all about […]
View more
min to read
Automating the Lead Qualification Process: Boost Your Sales Efficiency
If you are relying on manual lead generation and qualification processes, you might be falling behind the pack. In order to thrive, businesses must embrace automation. Specifically, automating the lead qualification process. In this article, we’ll go through the concept of automation, define what lead qualification is, and how to pair the two together seamlessly. […]
View more
min to read
What Are The Best Ways to Identify Website Visitors?
The idea of identifying your website visitors is an idea that almost every marketer has thought of. With only 2% of website visitors converting, the idea of finding out who is on your website, along with what they’re interested in, is intriguing. And, it’s easier than you might think to identify your website visitors. There […]
View more
min to read