Category: Marketing

Content Marketing for Sales: How it Can Benefit Your B2B Sales Team

Over 90% of B2B enterprise marketers use content marketing. The value of content marketing is easy to see. But, not every company utilizes their content marketing for their B2B sales team. Where most of us overlook the usefulness is the strategic application, it can serve the sales team. Creating and leveraging content can qualify leads […]

View more min to read
How to Choose Your Next Blog Topic in 2021

How to Choose Your Next Blog Topic in 2022

Content marketing is big (obviously). For B2B and B2C companies alike, their content creation strategy is critical for the overall lead and sales generation process. I’ve formulated very successful content strategies for a few companies and the part I find people struggling with the most is choosing what to write about. I’ve legitimately heard individuals […]

View more min to read
5 Best Trade Show Giveaways to Increase Leads

5 Best Trade Show Giveaways to Increase Leads

Trade shows are an exciting and creative way to generate new leads for your B2B company. You have the ability to meet thousands of new prospects that would have never heard of your company otherwise. And, a trade show gives your team the chance to improve relationships with these prospects as well as current clients. […]

View more min to read
8 Social Media Metrics You Should Be Tracking

8 Social Media Metrics You Should Be Tracking

Social media is an essential part of both B2B and B2C marketing. On average, people spend 145 minutes on social media a day. With people spending so much time on social media, it can be a great opportunity for your company to try and improve your relationship with followers, gain awareness, and hopefully drive a […]

View more min to read
10 Genius B2B Lead Generation and Marketing Channels to Focus on in 2021

10 Genius B2B Lead Generation and Marketing Channels to Focus on in 2022

As a B2B company, you’re constantly looking for new ways to enhance your marketing efforts and generate more leads. We all know that it’s much easier said than done. Luckily, B2B companies have access to years of sales data to help you optimize your marketing efforts. This is because of sales reps, higher marketing budgets, […]

View more min to read

Who are the Best B2B Email List Providers?

Let’s face it, B2B lead generation is hard. I’m sure all of us have thought about or tried many new ways to increase our leads and contact information. From gated content and email lists to remarketing campaigns, it’s difficult to find new leads to reach out to. There’s a good chance that you’ve considered whether […]

View more min to read

15 Best Website Visitor Tracking Software

Every business owner or marketer wants to know if their market efforts are paying off in terms of website traffic and new leads for your business. Attracting new leads often directly correlates to an increase in revenue. While some analytics tools, like Google Analytics, can measure website visitor tracking, many fall short when it comes […]

View more min to read
Is Traditional Advertising Dying?

Is Traditional Advertising Dying?

The idea of traditional advertising dying has been going around for many years. As social media marketing, SEM, and other forms of digital advertising continue to grow exponentially, marketers are worried about the success of traditional advertising channels. Many companies have already started to phase out their billboards, radio ads, and other forms of traditional […]

View more min to read
What is Demo Software

What is Demo Software?

The demo experience is boring and outdated. Marketers and salespeople alike have had the same issues for years. Demos are not personalized. Over the next few years, there are big changes coming in the world of demonstrations for software companies. B2B companies will be fighting even harder for a sale. Using a demo software to […]

View more min to read
What is Demo Software?

How to Track Website Traffic in 2022 The Comprehensive Guide

Tracking your website traffic will be an essential part of marketing in 2022. If your company is not already doing so, it’s time to start tracking your website traffic so you don’t fall behind your competition. Even if you’re already tracking your website visitors, there may be more information you can find out. Fortunately, we’ve […]

View more min to read

5 Ideas for Trade Show Booth Design

Designing the perfect trade show booth is difficult. You want to stand out from other displays while attracting qualified prospects. This process can get very expensive very quickly. And, if you’re not careful, it’s very easy to stray away from designs that would attract the perfect lead and just try to attract everyone. Fortunately, we […]

View more min to read
How to Use Gated Content to Generate Leads

How to Use Gated Content to Generate More Leads

Gated content is one of the most popular ways to generate qualified leads. However, gated content can get a bad rep. It takes a lot of time to create the perfect piece of content. And it takes even more time to see a return on your investment. But, if done right, your gated content can […]

View more min to read