I’m sure by now you’ve heard of the new social media platform taking the industry by storm. Threads was introduced on July 5th by Meta, Facebook’s parent company. Threads is described as a text-based conversation app, that rivals Twitter. With the launch of Threads, B2B companies across the world are wondering if they should be […]
Imagine sitting back, sipping your cup of coffee, and watching your blog content generate in seconds. Sounds too good to be true, doesn’t it? Well, with the recent advancements in artificial intelligence, this has turned into a reality. Although AI-generated blog content can seem like a great way to mass produce content, is the content […]
A strong lead generation strategy will help your company increase revenue, and ultimately grow. However, we all know that lead generation is not as easy as it sounds. Even veteran marketers can struggle to perfect their lead generation strategy. A lot of the time, marketers struggle to understand why their leads are not converting. While […]
Tracking your website traffic will be an essential part of marketing in 2024. If your company is not already doing so, it’s time to start tracking your website traffic so you don’t fall behind your competition. Even if you’re already tracking your website visitors, there may be more information you can find out. Fortunately, we’ve […]
As a marketer, I’m sure you’ve heard 100 times before that keywords are important. With over 40% of website traffic starting with a search query, it’s essential that your company ranks for those queries. Whether it be organically or paid. And with over 3.8 billion Google searches a day, that 40% can make a huge […]
LinkedIn is the perfect social media platform for anyone looking to build their professional portfolio while connecting with people who are looking to do the same. Since LinkedIn’s users are made up of entrepreneurs, CEOs, marketing and sales reps, and other business professionals, it’s a great place to advertise to a highly qualified demographic. Advertising […]
So, you have developed a cutting-edge software solution that solves a common problem that companies face. But, the problem is, how do you make sure your target audience knows about your software? In such a competitive market, it’s essential to stand out from the crowd and effectively spread the word about your software. Because of […]
Looking to get more leads? You’re in the right place! Generating high-quality B2B leads is crucial for sustainable growth and business success. With advancements in technology and evolving customer expectations, lead generation efforts need to constantly change along the way. In 2024, B2B companies must adopt innovative lead generation strategies in order to stay ahead […]
So you’re interested in B2B marketing basics? That makes two of us! B2B marketing is unique and interesting to explore, the options are limitless. However, with so many options it can be difficult to start out or enhance your current marketing plan. That’s why I’m here to help. Keep reading for the best tips and […]
Rebranding your company is often overlooked by business owners. This could be because rebranding can be expensive, takes a lot of time, and can feel insignificant compared to other tasks you may have on your plate. But, a successful rebrand can improve your image by attracting new customers, keeping current customers interested, and setting you […]
Let’s face it, B2B lead generation is hard. I’m sure all of us have thought about or tried many new ways to increase our leads and contact information. From gated content and email lists to remarketing campaigns, it’s difficult to find new leads to reach out to. There’s a good chance that you’ve considered whether […]
It’s essential for B2B companies to be customer-centric in order to thrive. However, we see so many that value their product over their customers. This product-focused strategy may work short-term but can be catastrophic in the long run. Fortunately, adopting a customer-centric strategy is easy to implement and maintain. Before we jump into how to […]
