Category: Marketing

What is Profitable Growth and How to Accomplish it

What is Profitable Growth and How to Accomplish it

As a B2B company, you’re always looking for ways to increase revenue and boost profitability. But, we all know that it’s not as easy as it seems to do this. That’s why so many companies are trying to focus on a profitable growth strategy and how to implement it in their own way. But what […]

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sales intelligence

10 Best Sales Intelligence Tools for Lead Generation

We all know that lead generation is a vital aspect of any company’s growth strategy. And, sales intelligence tools can be incredibly useful in this process. With the abundance of sales intelligence tools on the market, choosing the right one for your company can be overwhelming. That’s exactly why we put together this list of […]

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13 Tips for Shooting a Corporate Video Series – Company Video Marketing

Many businesses want to ramp up their company video marketing as they see it becoming a more popular medium amongst companies. Needless to say, it can be intimidating to start creating company video marketing content. Consumers can scrutinize videos more, and it can be much harder to get your content in front of your audience. […]

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product led growth

Product Led Growth: What is it and How to do it

Product led growth is often referred to as the future of SaaS. And, with 91% of companies planning to increase their product led growth investment, it’s hard to resist trying it for yourself. Some of the largest and most successful SaaS companies, like Slack and Zoom, are showing that product led growth can be very […]

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Best B2B Software to Drive Success

11 Best B2B Software to Drive Success in 2024

In the sea of B2B software options, it can be a daunting task to find which software will best suit your company’s specific needs. Even when you find software that you think will help, sometimes they are so complicated to use that you just get frustrated (we’ve all been there). With marketing and business best […]

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Best Marketing Books Ever Written

Best Marketing Books Ever Written

If you are interested in digital marketing (which I assume you are if you are reading this), you will know that it doesn’t matter how many courses you take or programs you complete. The most you will gain is a basic understanding of the industry. As this industry is changing every day, what you learn […]

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What is Account Based Marketing (ABM)

What is Account Based Marketing (ABM)

In simple terms, Account Based Marketing (ABM) is a strategy of directing resources to engage specific targeted accounts. Account based marketing doesn’t just suggest that sales and marketing teams get along, It requires them to collaborate on account-specific messages and campaigns to ensure clear and concise messaging.  A growing number of B2B marketers are making […]

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Do's and Don'ts of Marketing in a Recession

Do’s and Don’ts of Marketing in a Recession

Talking about recessions is never fun. As marketing professionals, we need to be on our A game in order to succeed. As hard as marketing in a recession may be, there are a number of things that you and your team can do to stand out from your competitors and still be successful. In this […]

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23 Marketing Jokes to Brighten Up Your Day

23 Marketing Jokes to Brighten Up Your Day

Humour can go a long way on hard days or can be the cherry on top of a great day. Marketing professionals in today’s business environment have to juggle a lot of high-priority tasks. More times than not we are wearing more than one hat and are under a lot of stress. In this case, […]

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Marketing Trends

Top 15 Marketing Trends to Use in 2024 and Beyond

Marketing is always changing. Especially when the world is so unpredictable, it’s best to plan and prepare your marketing initiatives well in advance of implementing them. That’s why we need to research and understand the marketing trends that are expected to be popular over the next year. Keep reading for the 15 best trends that […]

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Top Digital Marketing Strategies for 2021

15 Digital Marketing Strategies You Should Be Using in 2024 {Updated}

2024 is predicted to be the most competitive year to date for B2B companies. In order to stay ahead of the competition and keep your customers happy, you’ll need to enhance your current digital marketing strategies. In this guide, we go over 15 digital marketing strategies that have been proven to enhance online presence, increase […]

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What is Website Personalization?

What is Website Personalization?

As a B2B marketing manager, you’re always looking to optimize your website and provide the best experience possible. But, at some point you might think there’s not much else you can do to optimize your website experience. However, with the help of website personalization, you can set up exclusive optimizations that will change for every […]

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