AI has taken the marketing industry by storm. As we learn to embrace AI, the topic of AI powered marketing tools to improve your marketing efforts. With the help of AI powered marketing tools, companies like yours can optimize marketing campaigns, sales initiatives, and boost lead generation. With all of the marketing tools on the […]
The newest microblogging site, Bluesky, has taken the internet by storm. This has left B2B companies wondering whether or not they should start posting on this new platform or not. At the same time, Meta’s Threads and the X (formerly Twitter) continue to compete for attention, each offering unique opportunities for businesses to engage with […]
Upstream vs downstream marketing is often a conversation among marketing and sales teams. But which is better for your business? The two terms refer to different, but equally important marketing tactics. But, so many companies are focused more on downstream marketing. However, the most successful businesses will start their marketing efts with upstream marketing, and […]
100% of marketers need to stay up to date on marketing best practices. Trends shift, technologies advance, and consumer behaviors change so quickly that it’s crucial to stay informed. Our list of the top 101 marketing stats you need to know provides a comprehensive look at the data shaping our industry. Before we jump right […]
According to a study by HubSpot, 68% of B2B companies do not leverage a full funnel marketing strategy. Instead of guiding prospects smoothly from initial awareness to final purchase, many businesses focus only on specific steps, often targeting leads who are ready to buy while neglecting those who are just beginning to explore solutions. In […]
Artificial intelligence, or more commonly known as AI, has been a hot topic over the past few months. And, it is changing the way we do business. Using AI for marketing can help improve business operations, increase efficiency, and enhance customer satisfaction. In this article, we dive deep into how you can use AI for […]
Since Google announced its expanded partnership with Reddit in 2024, marketers have been wondering whether or not to start posting on the platform to get in front of their target audience. To give you a sneak peak, yes, marketers should absolutely leverage Reddit marketing as a part of their marketing strategy. In this article, we […]
Generating leads is a crucial part of business, yet so many companies struggle to meet their lead generation goals. Whether it’s attracting the right audience or converting leads into paying customers, failing to generate B2B leads can put your company in a tough position. In this article, we’re going to go through the top 15 […]
The world of email marketing is endless, and it can be hard to decide what your email marketing strategy should be. From sales and promotions to follow-ups and newsletters, there are countless guidelines that go into crafting the perfect email. Lucky for you, we have put together a list of best practices, with examples, to […]
Generating high quality leads is often the main focus for B2B companies. In fact, according to a HubSpot report, 50% of marketers consider lead generation to be their first priority in marketing campaigns. While you may be using a variety of marketing tactics to generate leads, SEO remains one of the most effective ways to […]
A marketing plan will provide a roadmap of your company’s marketing strategies. Whether you are starting a new company, or looking to re-vamp your existing marketing strategies, a well-thought-out marketing plan can be the difference between success and failure. In this article, we will walk you through 7 steps that will help you strategize your […]
SEO vs SEM and which is better is a common question between marketing professionals. Marketers are typically very data and result-driven, so it can be hard for us to patiently wait out the success of SEO initiatives. On the other hand, SEM provides almost immediate results with the data to back it up. But if […]
