Category: Marketing

How to Perform a Competitor Analysis

How to Perform a Competitor Analysis

Everyone has been told this before “stay one step ahead of your competition”. Now, while that is great advice, it’s also terrible advice. That’s about as helpful as saying “be the best out there”. We are all trying to be the best on the market and stay ahead of our competition. But how do you […]

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10 Best Zapier Integrations for Marketers

10 Best Zapier Integrations for Marketers

In today’s marketing world it is almost impossible to get by without integrating and automating your workflow. Most software you use will have native integrations, but they don’t always integrate with the software you hope for. This is where Zapier integrations for marketers comes in handy as they allow you to set up integrations with […]

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Boosting Your ROI: Strategies for Effective B2B Online Marketing Campaigns

Boosting ROI: Strategies for Effective B2B Online Marketing Campaigns

By successfully planning and implementing B2B online marketing campaigns, you can significantly impact your return on investment. With so much competition, it’s difficult to find the right online marketing strategies that generate enough ROI to make the effort worthwhile. That’s exactly why we made this list of effective marketing strategies for B2B companies to boost […]

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B2B Social Media Tactics

10 Innovative B2B Social Media Tactics for Marketing Managers

With over 76% of North Americans using social media, it’s easy to see why marketers lean towards social media to get in front of their audience. After all, we want to go where our prospects are! But, with how competitive social media and marketing is these days, it’s hard to keep up with the crowd. […]

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How to Use Big Data in B2B Marketing Strategies Medium

How to Use Big Data in B2B Marketing Strategies

Competition is at an all time high. That’s why B2B marketing professionals need more than just industry expertise, they need to make data-driven decisions. Using big data in B2B marketing strategies can help you better understand your audience and, therefore make better decisions. In this guide, we’re going to go through the best software to […]

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Short-term vs. Long-term Marketing Tactics

Short-term vs. Long-term Marketing Tactics | Which Should You Implement?

Determining whether to focus on short-term or long-term marketing (also known as transactional vs. relationship marketing) can be tough. However, when you’re building your marketing plan, it’s important to weigh the pros and cons of both. Commonly, marketers are drawn to short-term marketing tactics. This is because they produce results quickly, justify spend immediately, and […]

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Mastering CRM Integrations: A Guide for B2B Marketing Managers

Mastering CRM Integrations: A Guide for B2B Marketing Managers

Wouldn’t it be nice to save yourself time while reducing errors every day? By embracing CRM integrations, you can do exactly that. With stats like 72% of salespeople spend up to an hour every day on data entry, it’s easy to see why companies should take advantage of automation through CRM integrations. In this article, […]

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Increasing B2B Sales Through Marketing: A Comprehensive Guide

Increasing B2B Sales Through Marketing: A Comprehensive Guide

No matter the industry you are in, or where you are located in the world, as marketers we are always looking for new ways to increase sales. But, with the market constantly changing, it’s difficult to figure out where to invest your time and money in order to increase B2B sales. That’s exactly why we […]

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How to Automate Lead Generation

How to Automate Lead Generation and Drive Revenue

61% of marketers find that lead generation is the biggest challenge that they face. Knowing this, it’s easy to see why marketers are looking for new ways to generate leads, without taking their time away from other pressing tasks. That’s where automation comes in. While traditional forms of lead generation can be time-consuming, automating your […]

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What is the Average Cost Per Lead for Different Marketing Channels in 2024?

To get the most bang for your buck, you’ll need to know what your average cost per lead is. Knowing what your average cost per lead is can help you know exactly how much you should spend on certain marketing channels, and what might need some improvements. In this article, we go through the top […]

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How to Improve Your B2B Email Marketing Strategy in 2024

How to Improve Your B2B Email Marketing Strategy in 2024

As we approach 2024, the effectiveness of your B2B email marketing strategy can make or break the success of your business. With 77% of marketers seeing an increase in their email engagement over the last 12 months, it’s easy to see why marketers continue to prioritize email marketing. But, with so many different ways to […]

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Content Creation Tips for B2B Companies

13 Content Creation Tips for B2B Companies

Whether you’re looking to create content for your social media channels, newsletters, or even your website, it’s not easy. Especially as a B2B company, it can be difficult to come up with content creation ideas and strategies that will not only meet, but exceed your prospect’s expectations. Content can do wonders for B2B companies, but […]

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