Category: Marketing

15 Best Website Visitor Tracking Software

Every business owner or marketer wants to know if their market efforts are paying off in terms of website traffic and new leads for your business. Attracting new leads often directly correlates to an increase in revenue. While some analytics tools, like Google Analytics, can measure website visitor tracking, many fall short when it comes […]

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Average Cost Per Lead (CPL) for Different B2B Marketing Channels in 2022

Remember when we used to aimlessly throw money into newspapers, radio, or television and hope for the best? We had no idea what our cost per lead would be. As a marketer in 2022, having access to data and analytics are critical for success. One of the most important stats that we need to track […]

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Should You Decrease Your Marketing & Sales Budget During a Recession?

With a projected recession on the horizon, many businesses have been forced to re-think their marketing and sales budget. But, is decreasing your marketing and sales budgets to save money always the way to go? Or is there a way to get the most of your marketing so you actually make more money during a […]

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Best Marketing Software to Grow Your Company

15 Best Marketing Software to Grow Your Company

We all know that growing a company is no easy feat. It can take a lot of trial and error to figure out what works, and what doesn’t. But, with the help of marketing software, you can take your marketing initiatives to the next level. Whether you are trying to generate leads, automate workflows, schedule […]

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12 Reasons Your Leads Are Not Converting

12 Reasons Why Your Leads Are Not Converting

A strong lead generation strategy will help your company increase revenue, and ultimately grow. However, we all know that lead generation is not as easy as it sounds. Even veteran marketers can struggle to perfect their lead generation strategy. A lot of the time, marketers struggle to understand why their leads are not converting. While […]

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Marketing Trends

Top 14 Marketing Trends to Use in 2022 and Beyond

Marketing is always changing. Especially when the world is so unpredictable, it’s best to plan and prepare your marketing initiatives well in advance of implementing them. That’s why we need to research and understand the marketing trends that are expected to be popular over the next year. Keep reading for 14 best trends that can […]

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Lead Generation Mistakes

12 Common Lead Generation Mistakes and How to Fix Them

Lead generation is one of the best ways to grow your company and increase revenue. However, there are a number of lead generation mistakes that marketers make on a daily basis that prohibit them from taking their company to the next level. What makes it worse is that you might not even know that you’re […]

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Lead Generation 101: X Lead Gen Tips for Beginners

Lead Generation 101: 7 Lead Gen Tips for Beginners

So, you want to learn about lead generation? Well, you’re in the right place! Lead generation is tricky for all skill and experience levels, but understanding the basics of lead generation can greatly help you improve your marketing and sales tactics. Successfully generating leads will help your company drive revenue and growth, and gain a […]

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Lead Mining

12 Best B2B Lead Mining Software to Use in 2022

In 2022, lead mining is one of the best ways for B2B companies to drive growth and revenue. With the help of a B2B lead mining software, your sales team will be able to fill your sales funnel without spending time trying to generate cold leads. By investing in a lead mining software, your sales […]

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ICP Marketing

What is ICP Marketing With Examples

The concept of ICP marketing is not new. But, marketers are putting more and more emphasis on using it to enhance their marketing tactics. With marketing growing to be more competitive than ever before, it’s essential to understand your customers. Additionally, you want to understand how you can solve their problems better than your competition. […]

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Best Marketing Tools for Startups to Use in 2022

22 Best Marketing Tools for Startups to Use in 2022

Marketing tools are a great way to simplify daily tasks and make your life a little easier. As a startup, it can be difficult to know what marketing tools you should be using. With so many options available, it can quickly become overwhelming trying to choose. Fortunately, we have put together this list of the […]

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What Will the Future of Advertising Look Like: Looking Forward 10 Years

What Will the Future of Advertising Look Like: Looking Forward 10 Years

Forward-thinking will help you prepare for the future of your company, and how you will help your clients solve their problems. Oftentimes we have to be agile, and change our marketing and messaging tactics as the world and technology evolves. While there is no surefire way to predict the future of advertising, we can take […]

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