Category: Marketing

Small Business Marketing - Where to Start

Small Business Marketing – Where to Start

 It can be intimidating to implement marketing as a small business. There are so many aspects that go into marketing, and it can be even harder as a small business. However, if done right, marketing can grow your business exponentially. If you don’t know where to start, or how to improve your current marketing strategies, […]

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What is Account Based Marketing (ABM)

What is Account Based Marketing (ABM)

In simple terms, Account Based Marketing (ABM) is a strategy of directing resources to engage specific targeted accounts. Account based marketing doesn’t just suggest that sales and marketing teams get along, It requires them to collaborate on account-specific messages and campaigns to ensure clear and concise messaging.  A growing number of B2B marketers are making […]

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Waterfall Charts

Waterfall Charts: How to Use Them for Sales and Marketing

As a marketing or sales professional, you’re always looking for new ways to track and analyze your data. While tracking your analytics in a sheet can be helpful, it’s not always easy to interpret data like that. Waterfall charts can help you and your team track and analyze data easily, and set goals based on […]

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Do's and Don'ts of Marketing in a Recession

Do’s and Don’ts of Marketing in a Recession

Talking about recessions is never fun. As marketing professionals, we need to be on our A game in order to succeed. As hard as marketing in a recession may be, there are a number of things that you and your team can do to stand out from your competitors and still be successful. In this […]

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Video Marketing Featured Image

The Ins and Outs of Video Marketing

It is not hard to see why video marketing is becoming so popular. As we consume more video content on social media, video streaming sites, and streaming services. We are getting more familiar with the idea of getting the information we need through videos instead of text. To start, they are easier to digest than […]

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20 B2B Email List Providers to Use in 2023 {Updated}

Let’s face it, B2B lead generation is hard. I’m sure all of us have thought about or tried many new ways to increase our leads and contact information. From gated content and email lists to remarketing campaigns, it’s difficult to find new leads to reach out to. There’s a good chance that you’ve considered whether […]

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Why Blogs Fail and How To Make Sure Yours Doesn't

Why Blogs Fail and How To Make Sure Yours Doesn’t

I think we can all agree that there is no shortage of blogs on the internet. If you are looking for information on a topic (especially a B2B topic), there is a good chance that you will find at least one blog post on this topic. With the sheer number of blogs that are available […]

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Does Blog Content Lead To Sales?

Does Blog Content Lead To Sales?

Everyone and their dog has a blog (and I really mean their dog, dogs now have social media accounts, blogs, and more), but is it helping achieve their goals? There are few blogs on the internet that are there for sheer goodwill. Most people and businesses have blog content in order to post industry or […]

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Lead Generation and Marketing

10 Genius B2B Lead Generation and Marketing Channels to Focus on in 2023

As a B2B company, you’re constantly looking for new ways to enhance your marketing efforts and generate more leads. We all know that it’s much easier said than done. Luckily, B2B companies have access to years of sales data to help you optimize your future marketing efforts. This is because of sales reps, higher marketing […]

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The Ultimate Guide For Link Building

The Ultimate Guide to Link Building 2023

Every morning when you are checking your email, you probably have a few emails from various marketing professionals asking for a link exchange. It can seem annoying, and there’s a good chance you ignore most.  But, did you know that the more backlinks that you have, the better your website can rank on search engines? […]

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How to Create an Email Onboarding Sequence

How to Create an Email Onboarding Sequence

Creating the perfect email onboarding sequence is an essential step in your marketing strategy. Companies that properly onboard their new clients will be more likely to retain long-term clients. If you want to learn how to create or even improve your email onboarding sequence, you’re in the right place! Keep reading to learn how to […]

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Inbound Marketing vs. Outbound Marketing

Inbound Marketing vs. Outbound Marketing

Inbound vs outbound marketing boils down to two different types of people. Those who will go seek out your product and those who you need to seek out. This is not an article to discuss the ethics of either approach of marketing, rather simply to discuss the differences. These two marketing methods are very different, […]

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