Competition is at an all time high. That’s why B2B marketing professionals need more than just industry expertise, they need to make data-driven decisions. Using big data in B2B marketing strategies can help you better understand your audience and, therefore make better decisions. In this guide, we’re going to go through the best software to […]
Determining whether to focus on short-term or long-term marketing (also known as transactional vs. relationship marketing) can be tough. However, when you’re building your marketing plan, it’s important to weigh the pros and cons of both. Commonly, marketers are drawn to short-term marketing tactics. This is because they produce results quickly, justify spend immediately, and […]
Wouldn’t it be nice to save yourself time while reducing errors every day? By embracing CRM integrations, you can do exactly that. With stats like 72% of salespeople spend up to an hour every day on data entry, it’s easy to see why companies should take advantage of automation through CRM integrations. In this article, […]
No matter the industry you are in, or where you are located in the world, as marketers we are always looking for new ways to increase sales. But, with the market constantly changing, it’s difficult to figure out where to invest your time and money in order to increase B2B sales. That’s exactly why we […]
61% of marketers find that lead generation is the biggest challenge that they face. Knowing this, it’s easy to see why marketers are looking for new ways to generate leads, without taking their time away from other pressing tasks. That’s where automation comes in. While traditional forms of lead generation can be time-consuming, automating your […]
As we approach 2025, the effectiveness of your B2B email marketing strategy can make or break the success of your business. With 77% of marketers seeing an increase in their email engagement over the last 12 months, it’s easy to see why marketers continue to prioritize email marketing. But, with so many different ways to […]
Whether you’re looking to create content for your social media channels, newsletters, or even your website, it’s not easy. Especially as a B2B company, it can be difficult to come up with content creation ideas and strategies that will not only meet, but exceed your prospect’s expectations. Content can do wonders for B2B companies, but […]
We’ve all been there, thinking of new and exciting ways to get your brand’s name out there. But, it’s not as easy as it sounds to create and publish content that is compelling and engaging. As we approach 2024, the importance of creating enticing content has never been more essential. That’s exactly why we have […]
The ability to nurture cold leads into sales is crucial for companies of all sizes. Cold leads, often comprising potential customers who have expressed interest but haven’t yet engaged with your company, represent a significant opportunity for revenue generation. And, with markets being so unpredictable, it’s essential to convert as many of these cold leads […]
You want to start writing; you stare at the screen, waiting for the ideas to start flowing out of you. But nothing happens; the blinking cursor stares back at you, waiting for you to make it move. But nothing happens. Where do you begin when you want to start writing? With the overwhelming pressure of […]
Before you start any new type of marketing initiatives you should already be thinking about how you can track your success. Going back to Marketing 101 in school, you should be following the rules of SMART for goal setting. You remember; Specific, Measurable, Attainable, Relevant, Time. I always hated that last one, not making a […]
Forward-thinking will help you prepare for the future of your company, and how you will help your clients solve their problems. Oftentimes we have to be agile, and change our marketing and messaging tactics as the world and technology evolves. While there is no surefire way to predict the future of advertising, we can take […]
