Virtually every company has dabbled in content marketing at one point or another, whether you know it or not. But, did you know that content marketing is one of the best and easiest ways to generate leads for your company? In fact, content marketing can generate up to three times more leads than other forms […]
50% of marketers consider lead generation a top priority in their marketing campaigns. But, the way we generate leads has changed over the years, embracing technology and automation. From the days of relentless cold calls to the current era of software tools, businesses have continuously adapted to new lead generation tactics. In this article, we […]
Let’s face it, the world revolves around social media. As a result, companies have to go where their customers spend a lot of their time. Whether you are in a content rut or you are short on time, it can be tricky to come up with and execute social media posts that are aligned with […]
Lead generation best practices change every day. With compliance regulations and emerging technologies, it’s not easy to stay on top of trends. Not to mention ensuring you’re generating enough leads. Effective lead generation not only enhances sales but also contributes to brand awareness, customer engagement, and positioning. If your company is not continuously implementing new […]
Everyone has been told this before “stay one step ahead of your competition”. Now, while that is great advice, it’s also terrible advice. That’s about as helpful as saying “be the best out there”. We are all trying to be the best on the market and stay ahead of our competition. But how do you […]
It’s almost impossible to get by without integrating and automating your workflow. Most software you use will have native integrations, but they don’t always integrate with the software you hope for. This is where Zapier integrations for marketers comes in handy as they allow you to set up integrations with thousands of different applications and […]
By successfully planning and implementing B2B online marketing campaigns, you can significantly impact your return on investment. With so much competition, it’s difficult to find the right online marketing strategies that generate enough ROI to make the effort worthwhile. That’s exactly why we made this list of effective marketing strategies for B2B companies to boost […]
With over 76% of North Americans using social media, it’s easy to see why marketers lean towards social media to get in front of their audience. After all, we want to go where our prospects are! But, with how competitive social media and marketing is these days, it’s hard to keep up with the crowd. […]
Competition is at an all time high. That’s why B2B marketing professionals need more than just industry expertise, they need to make data-driven decisions. Using big data in B2B marketing strategies can help you better understand your audience and, therefore make better decisions. In this guide, we’re going to go through the best software to […]
Determining whether to focus on short-term or long-term marketing (also known as transactional vs. relationship marketing) can be tough. However, when you’re building your marketing plan, it’s important to weigh the pros and cons of both. Commonly, marketers are drawn to short-term marketing tactics. This is because they produce results quickly, justify spend immediately, and […]
Wouldn’t it be nice to save yourself time while reducing errors every day? By embracing CRM integrations, you can do exactly that. With stats like 72% of salespeople spend up to an hour every day on data entry, it’s easy to see why companies should take advantage of automation through CRM integrations. In this article, […]
No matter the industry you are in, or where you are located in the world, as marketers we are always looking for new ways to increase sales. But, with the market constantly changing, it’s difficult to figure out where to invest your time and money in order to increase B2B sales. That’s exactly why we […]
