Marketers are always looking to learn more information about their prospects and website visitors. One way that most overlook is using a reverse address IP lookup. A lot of the time this is because marketing professionals don’t know how easy it is to do. In this article, we’ll discuss what a reverse address IP lookup […]
I know we have all heard the words “IP Address”. But the real question is, what is an IP address? And what does an IP address actually do? First, the “IP” part of IP address stands for “Internet Protocol”, and the “address” refers to a unique number that gets linked to all online activity you […]
In terms of lead generation, compliance with regulatory requirements is not just good practice, it’s a legal requirement. There are different laws and regulations based on where you live that you need to be aware of. If you’re in Canada, you need to be familiar with CASL, or the Canadian Anti-Spam Legislation. Understanding CASL and […]
Compliance in lead generation continues to be a hot topic for marketers. We constantly hear about the ethics behind lead generation, and how companies need to operate within the law. With data protection regulations like GDPR and CCPA, it’s crucial for businesses to understand laws and regulations surrounding compliance in lead generation. Keep reading to […]
There is nothing more frustrating than logging into Google Analytics, seeing that you have hundreds of website visitors, but no conversions. They are on your website, so they must have an interest in your company, right? Absolutely! Thankfully, there is a way that you can identify those website visitors by turning an IP address into […]
Google Analytics is a great resource to gain more insight on your website visitors. But, you can only get so far with the data provided in your account. That’s probably why you’re here. With a reverse DNS lookup, you can gain valuable insights about your website visitors, and sometimes even identify valuable prospects. A reverse […]
In recent years, the media has been buzzing about what many call “the trust factor” and what it means in regards to data privacy. Consumers have become increasingly wary of how businesses use, distribute, or sell their information. So many municipalities across the globe have implemented comprehensive legislation to protect consumers’ information from suspect activity. […]
We are all human beings, with names, personalities, family, and friends, but we are also several rows of numbers. From the time we are born, we are given a number and that continues as you get older with your driver’s license, health card, passport, etc. The same thing happens when you get online. Whether you […]
For a few years now, the term GDPR has been intimidating for marketers, bloggers, and business owners across the globe. If you keep up with the times in the world of tech or marketing, then you’ve likely heard the buzz about General Data Protection Regulation, or GDPR for short. Marketers, bloggers, and business owners alike […]
When GDPR – Europe’s digital privacy legislation – hit the news, business owners were sent scrambling trying to ensure that that their websites were compliant in order to avoid major penalties. Short for General Data Protection Regulation, GDPR grants users and consumers new rights when it comes to the collection of their personal information. Businesses that […]
